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2015 innovation day_diversification study_henkel_gunther dreezen

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Techxfer program presentation at Verhaert innovation day 2015

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2015 innovation day_diversification study_henkel_gunther dreezen

  1. 1. 1 TRENDS CHALLENGES TACKLED KEY EXPERTISES High amount of under used technology available Pressure for additional revenues from existing knowhow Techxfer programs WHAT WE DO Benchmarking Positioning Ideation Connect technologies & needs Application development Technology assessment Intellectual property Technology marketing Open Innovation Demonstration / Feasibility SOLVING THE INNOVATION PARADOX
  2. 2. 2 Solving the innovation paradox NEW APPLICATION STUDIES WHAT WE DO 1 2 3 IDEAS HighPotentials Opportunity Sheets Doc.Cases Newapplication ofBusiness Concept Business OpportunityPlans BusinessPlans FIND Un-certainty Workload SELECT NABC PROJECT PROPOSALS
  3. 3. 3 Solving the innovation paradox GENERATE VALUE BEHIND THE €/TON WHAT WE DO
  4. 4. 4 Solving the innovation paradox TURNING PUSH INTO PULL WHAT WE DO Feed supplier Livestock Farmer Processor Retailer Consumer Raw Materials Product Innovation Market Innovation Technology Innovation Business model Innovation Process Innovation Service Innovation Delivery Innovation Innovation Push Innovation Pull Procurement Innovation performance time
  5. 5. Henkel - Verhaert Diversification study, a way to find new directions for existing technology
  6. 6. Agenda • Henkel and Henkel Innovation Strategy • Technology platform for diversification study • Why to do a diversification study • Diversification study example October 13, 2015 Title and author of presentation6
  7. 7. Henkel : Headquarters in Düsseldorf October 13, 2015 Adhesive Electronics Overview • Some 47,000 employees • Brands and technologies worldwide
  8. 8. Who we are Global leading positions in consumer and industrial businesses October 13, 2015 Industrial BusinessConsumer Businesses Adhesive TechnologiesLaundry & Home Care Beauty Care
  9. 9. Adhesive Technologies Total Henkel sales 2014: 16,428 million Euros / Five Business Segments October 13, 2015 Corporate = sales and services not assignable to the individual business sectors. 2014 Sales by Business sector Beauty Care 22% Laundry and Home Care 28% Corporate 1% 49% of Henkel Sales Adhesive Techno- logies Packaging and Consumer Goods Transport and Metal General Industry Electronics Consumer, Craftsmen and Building We leverage our engineering expertise across our business units
  10. 10. 10 Henkel has 17 major R&D sites worldwide 248 Mio Euro spend on innovation projects per year 130,000 customers served worldwide 6,500 dedicated customer- facing technical specialists worldwide > 30 customer awards won in the last year > 30 % of sales with products launched in the last five years Innovation Key Facts and Figures
  11. 11. October 13, 2015 Our Innovation Strategy Focus on developing technologies that solve customers’ key challenges • Identify and develop new technologies to excite our customers and drive business growth • Customer and market needs will drive our innovation portfolio • Leverage technologies across markets to drive scale, and take advantage of internal and external expertise
  12. 12. Agenda • Henkel and Henkel Innovation Strategy • Technology platform for diversification study • Why run a diversification study • Diversification study example October 13, 2015 Title and author of presentation12
  13. 13. Printed Heaters – Technology Platform • Key benefits of PTC technology 1. Overheat prevention (safety) 2. Rapid heating 3. Thin & flexible 4. Additive process 5. Sustainable 0 20 40 60 80 0 2 4 6 8 10 Max Temperature Applied voltage Additive Manufacturing Henkel offers complete material set: • PTC inks • Ag busbar inks • Dielectric overcoat • Laminating film adhesive PTC heater Non-PTC heater Slide 13 ON
  14. 14. Initial Henkel business for PTC heaters • 2014 Henkel business for automotive seat heaters • Proven technology in automotive market • Many different applications possible for printed PTC heaters Animal/PET heating IV/blood bag heating Pool heating Slide 14 Windmill Deicing Freezer defrosting
  15. 15. Agenda • Henkel and Henkel Innovation Strategy • Technology platform for diversification study • Why run a diversification study • Diversification study example October 13, 2015 Title and author of presentation15
  16. 16. Henkel project management by stage gate September 201416 Selecting the right projects early in the development process is extremely valuable 0% 20% 40% 60% 80% 100% Request Decision Gate Kick-Off Gate Money Gate Testing Gate Launch Gate Extra resources spent with no return Best practice attrition profile is steeper (PDMA*) Attrition profile is not steep enough – we are not selecting the right projects early 2. Recaptured lost opportunity: This improvement in project selection will drive a 2% increase in successful launches, yielding xx M € NES annually 1. Better use of resources: A 2% improvement in project selection frees up x M € of resources for better projects * Product Development & Management Association
  17. 17. To be succesfull …. For internal use only We need to do innovation projects right • Customer focused value proposition • Clear business case and timeline • Professional project management We need to do the right innovation projects • Select the best opportunities aligned with our growth strategy • Prioritize projects and resource them for speed to market 201417
  18. 18. User driven Technology enabled Business focused We tune you into the sweet spot of innovation for PRINTED HEATERS
  19. 19. Agenda • Henkel and Henkel Innovation Strategy • Technology platform for diversification study • Why run a diversification study • Diversification study example October 13, 2015 Title and author of presentation19
  20. 20. New Opportunity Search Process for Printed Heaters Internet search Applications and Competition Patent search Brainstorms sessions 212 patents 150 ideas 8 markets HENKEL input INPUT OUTPUT 2 NABC Selecting the high potentials Fine-tuning the ideas Mapping the ideas July 1 2014 Oct 1 2014
  21. 21. Henkel input in deep dive session HENKEL INPUT
  22. 22. feature Perceivedvalue high low Longlife Temperaturerange Safety/Selfregulating Electricity ControllerforvariousT° Successbylegislation Flexible/pliable Ultrathin Rapidheating Recyclable Price Notproven Complexdesign Must haves Rivals Out preformers Addingtootherfeatures Lightweight Surfaceheating Nocoolingfeature Flexiblefortextile Designcommunity Additivetechnology Integratingafterdesign Flatsurfaceneeded Maxtemp150° Processcomplexity Designflexibility PTC Copperwire Competitor Differentiating Features • Self-regulating • Ultra-Thin • Rapid Heating • Light Weight • Printing with other features • Equal Surface heating • Design Flexibility Features for improvement • Price • Recyclable • Not Proven Technology differentiation
  23. 23. INTERNET RESEARCH
  24. 24. 212 Patents of Inspiration
  25. 25. about 150 ideas in 8 markets
  26. 26. INPUT 2 NABC Selecting the high potentials Fine-tuning the ideas Mapping the ideas July 1 2014 Oct 1 2014 Selecting ideas: from 150 to 12 in selecting high potentials
  27. 27. Concept selection workshop : from 12 potentials to 2 NABC topics
  28. 28. CONFIDENTIAL 12 opportunity Sheets Solution description Value proposition Challenges Market Reasons to Believe Complexity Innovation Level Technology Fit PTC Market Size Market NeedPlatform for Growth: Competitive Intensity Time to market Henkel Synergy:
  29. 29. New Opportunity Search Process Internet search Applications and Competition Patent search Brainstorms sessions 212 patents 150 ideas 8 markets HENKEL input INPUT 12 potentials for idea sheets OUTPUT 2 NABC Selecting the high potentials Fine-tuning the ideas Mapping the ideas July 1 2014 Oct 1 2014
  30. 30. CONCLUSIONS - Floor & Wall PTC heating 1. Business strategy to be defined 2. Develop detailed product concepts and validate with the market and potential partners 3. Validate the Business Case with DEMO project 4. Partner Program to be established + x M€ opportunity in wall & floor heating in USA only Clear customer benefit resulting in a competitive advantage
  31. 31. PTC ink – Value Creation Strategy MAP Corporate Objective Market Drivers Value / Product Customer Offering Platforms Key Projects / Processes Critical Competences Solutions / Actions HOUSE/OFFICE HEATING PTC - GENERAL Define KEY growth platforms TARGET: >x M€ / x% profitability / x% MS •Lower Installation cost •Growth in Electrical Heating •Increased Comfort •Heavy price competition in building materials •System Integrations Zero energy buildings Sustainability Smart Heating Concepts DIY versus Installers GROWTH in PTC ink revenue x% MS in selected segment 3Y -> Min xM€ business ~x m² PTC Heater Average Profit Target – x% •Lightweight •Printed Electronics •Safety •Efficiency •Productivity •Integration Intelligent Integrated heating Installation cost reduction For material producer •Diversification •Added functionality Ag INK PTC INK PRINTED HEATER ? Include other division ? PTC HEATING SYSTEM PARTNERSHIP PLATFORM NEW BUSINESS CONCEPT Business revenue concept IP ownership Investments structure ELECTRICAL HOUSE/OFFICE HEATING PORTFOLIO •INTEGRATED HEATING in •Floors •Walls •Ceilings Partnership model (IP, development, …) Strategy Technical DEMO project KEY APPLICATION PROJECTS PTC APPLICATION CALCULATION TOOL PTC APPLICATION TRAINING SALES TRAINING STRATEGIC PARTNERSHIP DEVELOPMENT MARKET & APPLICATION KNOW-HOW •Floor •Wall •Ceiling System capability •DEVELOP PARTNERSHIPS --- Workshop > innovation opportunities •Research SOLUTIONS FOR Vinyl, Laminate, Tiles, Gypsum board, ... •DEMO PROJECT X to validate business case •Develop Business/Project case PTC APPLICATION KNOW- HOW on key applications – cfr printed heating ideas / patents DEVELOP SALES TRAINING Identify Target Applications for sales based on the printed heater IDEAS & OPPORTUNITIES R&D Business POTENTIAL: x€ Estimated Share: USA + xM€ Globally + xM€ NEWBUSINESS Develop New meaning
  32. 32. •PTC building heating industry player workshop
  33. 33. New Opportunity Search Process Internet search Applications and Competition Patent search Brainstorms sessions 212 patents 150 ideas 8 markets HENKEL input INPUT 12 potentials for idea sheets OUTPUT 2 NABC Selecting the high potentials Fine-tuning the ideas Mapping the ideas July 1 2014 Oct 1 2014
  34. 34. From Oct 204 to now …… October 13, 2015Slide 36 • Key value proposition of PTC heaters are in: 1. Simplicity of installation – can be installed everywhere 2. Freedom after installation – instal everywhere & move furniture 3. Safety when (accidently) isolated => wider adoptation And other key benifits of thin film heaters: 4. Thin technology => ideal for renovation market 1. Business strategy defined 2. Detailed product concepts validates with the market and potential partners 3. Business Case completed with DEMO project 4. Partner Programs establshed
  35. 35. Printed Heater Business Strategy October 13, 2015Slide 37 Inks Heater Heater kit DIY (warehouse & internet) Professional installer (Floor) heating company Building material companies Professional building warehouse Horizon 0 / 1 partner R2R S2S Horizon 1 / 2
  36. 36. Thank you!

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