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Writing Sales Plan
 To write and define sales Plan
 Current Position
 Competitor Analysis
 Define products
 Target Revenue
 Target Market
 Define strategy
 Staying Ahead
Company Position
Channel Partner ( For Reputed Process Instrumentation Products OEM)
Product Quality - International standards & suitability to process demands
Intuitive User Experience
Price – Comparatively High with that of Competitors
Uniqueness – Price to Performance ratio – Good Factor
Competitor Analysis
Pricing Strategy – Initially Lower Pricing
Competitive at common BID participation
Increasing thrice the cost of spares they offering after sales– Hidden Factor
Not Meeting Specific demands
Service support – Less Experienced
Products overview
Level & Flow transmitters
Pressure transmitters
Temperature transmitters
Sensing & Internet of Things
Packaged Products
Compact sensors
Target Revenue
Target Time period – 40 Days
No. of units to be sold – 50
Target sales – 20 Lakhs
Target Market
Endress+Hauser
• Utility – Process industries
• Water treatment Plant
• Thermal power plant
• Chemical plant
• Sugar
• Paper & Pulp
• System integrators
Honeywell
• Process industries
• Automotive OEM
• Machine builders
• Panel manufacturers
• Cold storage facilities
• Oil & Gas
• System Integrators
Pepprl + Fuchs
• Machining Industries
• Machine builders
• Panel builders
• System integrators
• EPC project handling
• Material Handling
Define Strategy
Cold Calls / Direct Visits
One on One Discussion
Evaluating Customer Demands
On new product ( replacing conventional products),Discuss, case
study, Costing effects, Payback report to customer
Ability to focus on undisclosed hidden factors abt customer
requirement
Meeting Demands-Pricing – Delivery terms inline with requirements.
Staying Ahead
Win the deals through Pricing strategy
Value Addition in future – Making it as Ideal feature
After Sales – One Page Simple Quick Guide
(Startup,commissioning,integration,accessing Error logs)
Above Simple quick guide (Along with OEM Detailed manual) gives
the easy handling experience to customer

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My sales plan

  • 1. Writing Sales Plan  To write and define sales Plan  Current Position  Competitor Analysis  Define products  Target Revenue  Target Market  Define strategy  Staying Ahead
  • 2. Company Position Channel Partner ( For Reputed Process Instrumentation Products OEM) Product Quality - International standards & suitability to process demands Intuitive User Experience Price – Comparatively High with that of Competitors Uniqueness – Price to Performance ratio – Good Factor
  • 3. Competitor Analysis Pricing Strategy – Initially Lower Pricing Competitive at common BID participation Increasing thrice the cost of spares they offering after sales– Hidden Factor Not Meeting Specific demands Service support – Less Experienced
  • 4. Products overview Level & Flow transmitters Pressure transmitters Temperature transmitters Sensing & Internet of Things Packaged Products Compact sensors
  • 5. Target Revenue Target Time period – 40 Days No. of units to be sold – 50 Target sales – 20 Lakhs
  • 6. Target Market Endress+Hauser • Utility – Process industries • Water treatment Plant • Thermal power plant • Chemical plant • Sugar • Paper & Pulp • System integrators Honeywell • Process industries • Automotive OEM • Machine builders • Panel manufacturers • Cold storage facilities • Oil & Gas • System Integrators Pepprl + Fuchs • Machining Industries • Machine builders • Panel builders • System integrators • EPC project handling • Material Handling
  • 7. Define Strategy Cold Calls / Direct Visits One on One Discussion Evaluating Customer Demands On new product ( replacing conventional products),Discuss, case study, Costing effects, Payback report to customer Ability to focus on undisclosed hidden factors abt customer requirement Meeting Demands-Pricing – Delivery terms inline with requirements.
  • 8. Staying Ahead Win the deals through Pricing strategy Value Addition in future – Making it as Ideal feature After Sales – One Page Simple Quick Guide (Startup,commissioning,integration,accessing Error logs) Above Simple quick guide (Along with OEM Detailed manual) gives the easy handling experience to customer