NFL: Digital media strategy case analysis with case synopsis, case facts, case inferences, case problems and solutions, recommendation and conclusion.

1. Digital Media Strategy
Submitted by- Group 6
Piyush, Ali, Sachin

2. Case Synopsis & Facts
Established digital
media group for
money maker
strategies
Commissioner set
revenue goal of $25
billion by 2027
National Football
League's Super Bowl
deemed unofficial
holiday
1995 NFL/ESPN
partnership started
into digital media
world.
2001 NFL's
popularity increased
alongside growth of
worldwide web
Digital media
President developed
ideas to achieve
revenue goal

3. Case Inferences
0 Non-exclusive Partnerships = More mobile users reached
+ Better Payoff
0 Pros:
0 Reach the NFL goal of reaching “farthest football fan”
0 More mobile and tablet users means more revenue
0 Cons:
0 Slightly more financial risk due to multiple partnerships
0 May be harder to control distribution/hackers

4. 0Exclusive Partnership = Successful wireless carrier +
less financial risk
0 Pros:
0 An exclusive deal with successful wireless company
0 Reach mobile customers who subscribe to wireless company
0 Cons:
0 Limits other carriers not included in deal (Sprint, AT&T, Verizon)
0 Limits access to mobile users globally
0 Less mobile users may make the switch to one company
0 Loose potential revenues from mobile users

5. • Partnership will make
one wireless carrier very
happy, but upset the rest
• The NFL’s digital media
group could strike a
new deal with Sprint or
another wireless
provider
• Over 70% of Americans
identify themselves as
fans of the NFL.
• Leaving out a large
number of NFL fans who
could be potentially
interested in digital
media services
• Relationship with Sprint
provides a more intimate
B2B relationship
• Sprint would be willing
to pay a premium for the
NFL’s brand name and
services.
Strenghts Weakness
ThreatsOpportunities

6. Recommendation
0 1. Tablets and other digital media
Renegotiate for best DIGITAL WIRELESS Partnership
Sprint
Verizon
AT&T
TV Networks (ESPN, ABC, CBS, NBC)

7. Problem Definition
Partnership
to pursue
Present the
Strategy in
meeting

8. 02. Create New Digital & Broadcast Partnerships
0 (A). Watching football no longer confined to living room (now individual)
2011 half U.S. population uses digital media
0 (B). NFL products are now at fans FINGERTIPS
Smartphones
Mobile Devices (APPS)

9. Conclusion
0 A wireless deal that would form non-exclusive
partnerships with multiple carriers. Though this is not
the deal that transpired and is in place today, we do
agree with Rolapp, that utilizing global markets along
with new technology is the way to go, and that is
exactly what the NFL is currently doing.