THE ROLE OF STRATEGIC DIRECTION

1. THE ROLE OF STRATEGIC
DIRECTION IN
ORGANIZATIONAL DESIGN
DEEPAK.S
RA1952001020059

2. STRATEGY :
It is a long term plan of action designed to achieve a particular
goal or set of goals or objectives. Strategy is management's
game plan for strengthening the performance of the enterprise.
It states how business should be conducted to achieve the
desired goals.

3. Strategic direction in organizational
design :
Strategic direction is a set of foundational ideas that provide
consistency to strategy over time. This serves to unite the
strategies of an organization and provide stability of direction
over the long term. The following are common types of strategic
direction.
 Mission
 Vision
 Culture
 Ideology
 Values and Principles

4. Strategic Quality Planning (SQP)
 Many organizations have created a vision “to be the best,” toward a goal
of outperforming competitors. Many of these organizations fall short in
achieving this vision. Most do not align, or have difficulty aligning
 To achieve a vision it is necessary to align the annual goals to your major
change initiatives or quality programs and integrate them into the
strategic plan. This will ensure the new focus becomes part of the plan
and sustainable.
 Japanese quality leaders refer to this process as “focus, direction,
alignment, and reason.”

5. Benefits of strategic quality planning
and deployment:
 Clarification of goals
 Achievability of goals
 Tracking the goal progress
 Improved quality of products and services
 Better or new focus on customers
 Redefining the process to align with the goal

7. THANK YOU