The Brandpatssion vision

1. Effectiveness. If you don’t measure it
how do you know it works? A correct
evaluation ensures that the proposed
activity can be viewed as an investment
with clear ROI rather than a cost.
Vision
&
Mission
Implementation
and
Organisation
Brand
Positioning &
Brand Essence
Strategy &
Goals
Brand Positioning & Brand Essence
provides the promise and proof
based on relevance to your
target.They reflect what is vital and
the reason for existence reinforcing
identity and underpinning the future
What is our vision of the future and what part do
we want to play in that future? What is our
ambition?
How are we going to achieve our
ambition? Need to identifiy clear
goals and define strategic
direction.
The best strategy in the world
will not work unless it can be
implemented. Here we assess
people, processes and
practices as well as plans to
ensure that the capabilities exist
to execute brilliantly and on an
ongoing basis.
Measure and
Review
Intelligence
Strategic insights are the basis for
the link between brand strategy and
business strategy.
They are the foundation for an
effective marketing strategy and
communication plan
Brand &
Marketing
Development
Linking the business strategy
and brand strategy into a
robust and sustainable plan
for marketing, branding and
communications.
4. Brand Passion Approach
•BPL uses a structured, process driven approach to Branding as described
below – this proposal deals mainly with the areas highlighted but
recommendations will touch on all elements