Individual assignment by Ajay Tyagi, Team:11770

1. Are you paying attention
Name: AJAY TYAGI
Team: 11770

2. Assignment outline
Stores visited
Key observations
Benefits
Opportunity

3. Stores Visited
Shopper’s Stop: Indirapuram
Easy Day: Vaishali
Food Section
Vishal Mega Mart: Kaushambi
Kids Section
Delhi Bazar

4. Shoppers Stop
Key Observations:
• Specific Fragrance of perfumes
• English music in background
• Specific stalls for festive season sale
• vigilant sales girls in each section
• Polite communication by staff
• Branded Outlets
• Appealing Brand logo

5. Easy Day: Vaishali
Key Observations:
1- Strolly size is relatively bigger compared to space
available, which was causing problems among
customers
2- Local brands in garments unlike Shoppers stop
3- There was lound music in background, making atmosphere bit noisy.
4- Noodles, juices, biscuites, were at eye level suitable for impulsive buying
5- Papad, pulses, rice etc are below eye level
6- Chocolates, chewing gums, candies at billing counter, well lighted area.

6. Vishal Mega Mart
Key Observations:
1- Loud film music creating postitve vibrations
2- Customer range middle-upper middle class unlike Shoppers stop
3- Not much brands available in garments in kids section
4- staff memebers inadequate as per no. of customers
5- long queue at the billing counter
6- Food vouchers with additional discount

7. Delhi Bazar: Local store
Key Observations:
1- Variable pricing with bargaining
2- More handmade items in toys
section
3- Mixed customers group ranging
from lower to upper class
4- No music
5- Very less staff to manage
customers
6- Less Lights & homely atmosphere

8. Benefits
While visiting local market (Delhi Bazar) I saw All out
mosquito repellant refill, which was not planned in that
visit but was my requirement
I noticed products at eye level are more in demand (most
of the customers had in their strolly)
Music plays an important role in background making it
more comfortable
Now I have better idea about which product is at what
place
I could see that Vishal Mega mart & Easy day require
communication skills training for their staff

9. Opportunity
Training for staff of few stores can be a good
business opportunity
Proper branding i.e Shoppers stop, Easy day can
attract different customer segments
Strolly size can be changed as per space
requirement
Proper training of staff will result in more
customers