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Digital Sunrise Introduction


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Reviewing Digital Agenda Europe Meeting in Brussels, introducing Digital Sunrise Initiative - sharing the strategy and next steps.

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Digital Sunrise Introduction

  1. 1. Update & Introduction_______________________________________________________________________________ #DSEU © Sunrise Europe © Copyright Digital Copyright 2012 1
  2. 2. Meeting Agenda Quick Event Update The Social Media Strategy (Goals, Mission, Actions, Resources...) Next steps (What needs to be done, who is in, what can you expect...) Next Countries 2012 / 13 Milestones_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 2
  3. 3. Quick Event Update_______________________________________________________________________________ #DSEU © Sunrise Europe © Copyright Digital Copyright 2012 3
  4. 4. What happened in Brussels June 20th Strategy Meeting – reviewing the research and formulating a raw draft of a strategy June 21st DAA Keynote about the status of Social Media, sharing the project progress. Later on, 9 Workshops June 22nd presentations and review from the Workshops. Mentions about the DA12social Strategy development_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 4
  5. 5. Trends and monitoring_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 5
  6. 6. The Social Media Strategy (from the team meeting June 20th)_______________________________________________________________________________ #DSEU © Sunrise Europe © Copyright Digital Copyright 2012 6
  7. 7. Strategic Decision Framework Overarching Objective: Creating Jobs Needs: Helping businesses to grow revenue Problems: Economy constraints, investment limitations, disconnected from meta trends Research Discovery: Most business owner not aware of social media potential, stagnating in local business, unable to invest, compete on price (lowering profitability), reduce ability to consume – economic death spiral Solution: Finding growth opportunities that can be achieved within the constraints_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 7
  8. 8. DA 12 Social Strategy Initial Focus: Growth by Export Helping the mid market to expand across Europe leveraging Social Media Helping startups to gain attention across Europe Integrating the public sector in the very engagement Fascino Group Guangzhou China_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 8
  9. 9. Strategy Goal Mission Benefits Programs Resources Reporting_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 9
  10. 10. Strategy Goal Win 5,000 businesses and startups to leverage social media for growing their business by exporting more products or services within the single digital market Europe by summer 2013. Expand the initiative to eventually grow 2 Million additional jobs by end of 2016._______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 10
  11. 11. Strategy Mission Stimulate SMEs and innovative start-ups to leverage social media creating a sustainable growth, additional jobs and being able to compete in a global market. Integrate the public sector into that initiative to experience social media rather than enforcing it Collaborate with large European enterprises who have a vested interest in entering the mid market and winning them as sponsors to co- fund a pan European social media awareness initiative_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 11
  12. 12. Strategy Benefits Sponsor benefits to jointly get access and attractive reputation in the mid market Participating businesses receive smart support to grow into other markets and gain more revenue Macro economic benefits are more stable economies by strengthening the mid market Consumer benefits are primarily in better customer experience Economy benefits by keeping motivated buyer in the EU market Job market benefits by creating more jobs to fulfill the needs of the growing businesses DSEU team benefits in incremental social media related revenue such as consulting, training, hosting, tech support, product sales etc._______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 12
  13. 13. Strategy Programs & Actions I Creating the foundation for an inspiring and engaging awareness campaign Educate approx. 100 consultants to be able to support several thousand businesses Develop a public competition platform motivating participating businesses to compete harder Expand on the current Social Media directory and create one for European software Create a program involving the public sector such as local government, chambers of commerce, Unions etc. to collaborate with us in this initiative Establish some benchmark data for network size, engagement levels etc. Program specifically on overcoming privacy and security issues_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 13
  14. 14. Strategy Programs & Actions II Social Media starter pack to help small businesses get started and rapid initial business success Standardized social media training program for business leader and managers as well as team mates Standardized consulting services portfolio across Europe to be able to benchmark successes and progress Case studies for various industries how social media can make a difference_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 14
  15. 15. Strategy Resources & Budgets Most of the resources are based on current and future supporter of the Digital Sunrise initiative Large corporations such as IBM, HP, Telekom… Local gov, Chambers of commerce, Unions EU Commission Large platform vendors such as Facebook, Twitter, LinkedIn, and others Our own respective businesses will need to sponsor the initial initiative We will need to get sponsorships ASAP We will be able to continue regardless – our own businesses and skills will allow us to move forward what so ever_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 15
  16. 16. Strategy Reporting We will need to conduct ongoing social media monitoring in all participating countries to watch growth opportunities, intruding foreign competition and obviously progress and success of participating businesses We need to measure increase in mentions in foreign countries of participating business We need to measure customer sentiments for the participating businesses in their emerging markets We need to monitor new head counts engaging in social media of participating businesses We need to monitor the number of participating businesses and their level of engagement (the ultimate KPI)_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 16
  17. 17. What started as a proposal for the DAA is now taking a life of its own A pan European collaboration of independent businesses_______________________________________________________________________________ #DSEU © Sunrise Europe © Copyright Digital Copyright 2012 17
  18. 18. Next steps What needs to be done Who is in What can you expect_______________________________________________________________________________ #DSEU © Sunrise Europe © Copyright Digital Copyright 2012 18
  19. 19. Next Steps Finishing the strategy document Launching other countries Develop a strategic awareness program Developing the corresponding programs Sponsorship programs Getting collaboration partners i.e. Engagement programs Consulting education Develop a more detailed task list with necessary skills and requirements Involving an ad agency for the campaign Offering a special program to the first 100 consultants Winning industry sponsors Winning 5,000 businesses to participate_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 19
  20. 20. What needs to be done? New group on Facebook for phase II Get confirmation who is in for phase II Knowing about skills and interests Mapping skills with necessary tasks Develop team leads for the various tasks Work on the various details and programs Get the buzz to the next level_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 20
  21. 21. What can you expect? Don’t expect anything However - as a group and as an initiative we believe we are big enough to create some solid business Expect people dropping off and others coming in – it will be fluent. Experience and Reputation should be the major driver to engage We proactively seek funding from industry sponsors and EC but will need to support the start ourselves_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 21
  22. 22. Next Countries_______________________________________________________________________________ #DSEU © Sunrise Europe © Copyright Digital Copyright 2012 22
  23. 23. Next Countries Spain (Josep) Sweden (Mette) Italy Ireland Greece Hungary Cyprus Finland Denmark Portugal Poland Austria …_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 23
  24. 24. 2012 / 2013 Milestones_______________________________________________________________________________ #DSEU © Sunrise Europe © Copyright Digital Copyright 2012 24
  25. 25. Milestones Timeline Finishing the strategy definition Aug 15 Complete Sponsorship program Sept 1 Programs draft by Sept 15 Comments and details by Oct 15 First sponsors by Dec 1 Social Business Index Beta by Dec 1 Awareness campaign start January 1 First 100 business applicants by Sept 30 500 businesses By Dec 31 2,000 businesses by April 1 5,000 businesses by June 1_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 25
  26. 26. Summary Growing consulting expertise in Europe Encouraging businesses to join Building a business competition platform Identifying enterprise level sponsors Going for a massive awareness campaign Integrating the public sector in the initiative Ensuring that all participating parties also have a business benefit_______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 26
  27. 27. Now what?  If you are IN, please join the new FB group “Digital Sunrise Europe Team” Please review the two surveys in the group and share where you see your skills match best and where you see a potential contribution. Presentation is on SlideShare #DSEU © Copyright Digital Sunrise Europe 27
  28. 28. Thank You +1 (650) 384-0057 +49 (30) 2023-8748 Digital Sunrise Europe @DigiSunrise #DSEU #DSEU © Sunrise Europe © Copyright Digital Copyright 2012 28
  29. 29. About Digital Sunrise Europe – Independent Pan European Social Media Initiative More info on or +49 (30) 20238748 © 2012 DSEU Group . All rights reserved._______________________________________________________________________________ #DSEU © Copyright Digital Sunrise Europe 29