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Assignment outline• Stores visited• Key observations• Benefits• Opportunity
Stores Visited• Shopper’s Stop: Indirapuram• Easy Day: Vaishali – Food Section• Vishal Mega Mart: Kaushambi – Kids Section• Delhi Bazar
Shoppers Stop Key Observations: • Specific Fragrance of perfumes • English music in background • Specific stalls for festive season sale • vigilant sales girls in each section • Polite communication by staff • Branded Outlets • Appealing Brand logo
Eazy Day: Vaishali Key Observations: 1- Strolly size is relatively bigger compared to space available, which was causing problems among customers2- Local brands in garments unlike Shoppers stop3- There was lound music in background, making atmosphere bit noisy.4- Noodles, juices, biscuites, were at eye level suitable for impulsive buying5- Papad, pulses, rice etc are below eye level6- Chocolates, chewing gums, candies at billing counter, well lighted area.
Vishal Mega MartKey Observations:1- Loud film music creating postitve vibrations2- Customer range middle-upper middle class unlike Shoppers stop3- Not much brands available in garments in kids section4- staff memebers inadequate as per no. of customers5- long queue at the billing counter6- Food vouchers with additional discount
Delhi Bazar: Local storeKey Observations:1- Variable pricing with bargaining2- More handmade items in toyssection3- Mixed customers group rangingfrom lower to upper class4- No music5- Very less staff to manangecustomers6- Less Lights & homely atmosphere7-
Benefits• While visiting local market (Delhi Bazar) I saw All out mosquito repellant refill, which was not planned in that visit but was my requirement• I noticed products at eye level are more in demand (most of the customers had in their strolly)• Music plays an important role in background making it more comfortable• Now I have better idea about which product is at what place• I could see that Vishal Mega mart & Easy day require communication skills training for their staff
Opportunity• Training for staff of few stores can be a good business opportunity• Proper branding i.e Shoppers stop, Easy day can attract different customer segments• Strolly size can be changed as per space requirement• Proper training of staff will result in more customers