SAHAKARI BHANDAR

1. Submitted By:
Ms. Jyoti Subhash
Sanap 12039

2.  Formed – 1966 - a government owned co-operative
 Cash strapped balance sheet
 Reliance entered into a Joint Venture – 2006
 Consumer reaction has been fabulous, mind-blowing, beyond
expectation
 Increase in number of consumers

3. o Each of the air conditioned outlets are spread over an
area of 2200 – 5000 sq ft.
o Having uniformed staff , extremely friendly and helpful.
o Trolleys arranged at the entrance and parking
available at the entrance of the store.
o Timings – 9 am to 9 pm Open for 7 days a week.
o With soft music playing in the background and an open
assortment display of products, the consumers are
encouraged to look and feel the products, like fruits
and vegetables, food grains, FMCG products etc.,
making the overall grocery shopping experience a
pleasant one!
o The is a Customer Care Centre too for the consumers,
for in case they want to return the goods or goods
under warranty that are damaged etc..

4. Neatly labelled bays for consumers to easily identify and move to the
required bay

5. Each bay having products arranged on the shelves at an easily
reachable level

6.  Common People

7. SWOT ANALYSIS

8. Strengths
 Joint Venture with Reliance
Retail
 Experience Management team
 Stores at prime locations
 Customer loyalty
 Affordable prices
 Strengthened Supply chain
network
 Poor inventory control
 Parking
Weaknesses

9. Opportunities
 Growing Retail market.
 Increasing buying power of Indian
consumers.
 Many untapped markets in India
 Increase in the operating cost
 Low price competition
 Increasing competition
Threats

10. Price
Product
Place
Promotion

11. Price
 Sahakari Bhandar lives up to its positioning ‘ Sahi Quality, Sahi
Price!’ by giving discounts on mrp’s of even the FMCG products like
soaps, shampoos, oils, etc.
 For eg. – You’d end up buying a brand of say
shampoo for Rs 73.86 /- whereas its market
price would be Rs.75/- These price discounts
are labelled on the shelves so that the consumers
is made aware of how much he/she is saving per
product!
 Besides this you will also find ‘Sahi
Offers’ like buy 3 get 2 free, ‘Aap ki
bachat’ with some amount off on the
products, to keep the inventory moving
and attracting the customers attention!

12. Price
Product
 The products available at Sahakari Bhandar range from a hand made
diya batti to an eco – friendly Ganesha Idol!
 The products also include home made (not
branded) fresh dosa atta, chutneys, biscuits etc.
Basically, a convenience store, having all day
to day necessities.
 Products are arranged as per categories in a rack
display for FMCGs with the competing brands
are placed on the same shelf only to give the consumer a wider range
to chose from. Also the ensemble display of the clothes line added
recently.
 The shelves are made such that the highest one is just above the eye
level and consumers can easily reach out for products.

13. Price
Product
Place
 Located in small commercial complexes close to 3-4 residential areas.
 Sahakari Bhandar outlets are located at 17 locations in Mumbai
ranging from Worli to Andheri in primary trading areas having high
density of customers to population.
 These locations mainly have (unplanned) kirana
stores selling maximum of 2 category products,
here is where Sahakari Bhandar comes into play
with almost all items under one roof!
 All the locations as well as their phone numbers are listed at the back
of the bags available at the store!

14. Price
Product
Place
Promotion
Sahakari Bhandar promotes itself through
1. Word Of Mouth (WOM)
2. Point – Of – Purchase
3. Samples
4. Demonstrations
5. Special Events

15. Go Green with Sahakari
It seems the 'Go Green' title attracting the
retailers! As part of company’s corporate
social responsibility (CSR) and go green
initiative, Sahakari Bhandar has launched
cloth bags and partnered with an NGO
called RUR (Are You Recycling) to
promote the use of cloth bags.
The company is also offering discounts to
the customers on the repeat visits with the
bags.The initiative promoted across 18 stores of Sahakari Bhandar located in
Mumbai and the unique promotion in the first phase will be at stores located at
Matunga, Juhu, Bandra, Chembur and Colaba.

16. Sahakari Bhandar in Mumbai
Colaba BranchBandra Branch

17. Customers’ Speak
Customer: Mrs Rachita Patil
1. Why do you prefer Sahakari Bhandar?
Since its close to my place, I live in Colaba and this happens to be the
closest of the lot, with almost all products available at reasonable
prices.
2. How often do you visit the store?
I visit the store once in two weeks.
3. What products do you buy from the store?
I mainly, buy food grains, vegetables , biscuits and detergents.
4. Are you happy with the service given by the store?
Absolutely! Very happy