Visit: www.alumnirelationsconference.in Presentation on The Power of Data. Presented at Alumni Relations Conference held at ISB, Mohali [India] on 29th March, 2014.

1. #arcindia
The Power of Data
Session Delivery: Mr. Sahil
Dewan

2. #arcindia
Data
It’s not important who you know, it’s about what you know about
who you know!
Alumni data is the core of any alumni office
Basis to
reach out
Means to
engagement
Data
analytics
Value
creation
Importance of Alumni
data

3. #arcindia
 Emails
 Phone calls
 Social media
How to gather data?
 Running Data
Campaigns
 Events
 Website
 Alumni
Chapters
 Referrals
 Lifelong
Email IDs
Data

4. #arcindia
What all data do you track
of your alumni?
Data

5. #arcindia
Type of data that you should track:
Contact
Information
Professional
Information
College
Information
Data

6. #arcindia

7. #arcindia

8. #arcindia
Where do we start
• Current Students: How do you maintain a
central database? Primary contact details
change. Email Server?
• Convenient option – Lifelong email IDs

9. #arcindia
Where do we start

10. #arcindia
Where do we start

11. #arcindia
Divide yourselves into groups of 3
Share your story with fellow
delegates
Question: Once data is gathered, how
do you use data?
(Focus on different avenues of
utilizing data)
Activity

12. #arcindia
Utilizing your Data
Scenario
- Rahul is an alumni of XYZ School
- He has done his Biotech Engg
- He graduated from the initial batch of
the School
- He has set up his industry in Biotech
locally.
What could a School do in such a case?
Data

13. #arcindia
Data Analytics
- Assign task of data analytics to a team
- From the calendar of activities made,
know how alumni can be engaged
- Start filtering out alumni on the basis
of industry, past colleges, location, past
giving behavior
Data

14. #arcindia
Set up
monthly/qu
arterly
meetings
with
faculty
for data
utilizatio
n
Study
trends of
alumni
giving
back
through
data
Mentorship
boost –
Identify
alumni
across
industries
Bring
alumni of
common
interests
together
Data
Utilizing Your Data

15. #arcindia
Do’s and Don’ts
Mode Do’s of Data Management Don'ts of Data
Management
Phone calls Weekends or post working
hours
Don’t push for information
Emails Short, concise &
personalized emails
Avoid multiple emails
Social media Use LinkedIn effectively Don’t spam groups
Website Link on home page always Don’t share alumni
information
Chapters Encourage alumni
ambassadors
Don’t simply count on this
method
Referrals Keep minimum target of 5 Don’t rely solely on
spreadsheets

16. #arcindia
Start
School Database
Make a Masterfile
(Desired Data Fields)
Survey Campaigns
Social Media
Channels
Phone Campaigns
Referrals Events
Content
Strategy

17. #arcindia
Power of Data

18. #arcindia
School X

19. #arcindia
School Y

20. #arcindia
School Z

21. #arcindia
Go back and Do!