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Social Media 201: Maximizing the Potential of Social Media

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Discussing advanced best practices for Notre Dame Alumni Clubs & Classes to connect with their members and target audiences. Presented by Garrett Kuk, Don Schindler, and Josh Stowe at Notre Dame Alumni Senate in April 2010.

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Social Media 201: Maximizing the Potential of Social Media

  1. 1. SOCIAL MEDIA 201 Maximizing the Potential of Social Media Alumni Senate | April 16, 2010
  2. 2. AGENDA <ul><li>Setting Objectives for Social Media </li></ul><ul><li>Facebook Best Practices </li></ul><ul><li>Overview of LinkedIn and Best Practices </li></ul><ul><li>Overview of Twitter </li></ul><ul><li>Responding to Comments </li></ul><ul><li>Measuring Results </li></ul><ul><li>Refining Your Strategy </li></ul><ul><li>Q&A </li></ul>
  3. 3. SETTING OBJECTIVES <ul><li>Generate awareness </li></ul><ul><li>Disseminate information </li></ul><ul><li>Promote events </li></ul><ul><li>Drive membership </li></ul><ul><li>Recruit volunteers </li></ul><ul><li>Gather knowledge </li></ul>
  4. 4. FACEBOOK BEST PRACTICES <ul><li>Facebook group (vs. a page) </li></ul><ul><li>Accessibility: Global group, </li></ul><ul><li>straightforward name </li></ul><ul><li>Fresh content: Events, photo, links </li></ul><ul><li>Multiple administrators </li></ul><ul><li>Promote your group </li></ul><ul><li>Provide timely responses </li></ul>
  5. 5. LINKEDIN <ul><li>Online professional network started in 2003 </li></ul><ul><li>65 million members in 200 countries </li></ul><ul><li>15,100 verified Notre Dame alumni members of the Notre Dame Alumni Network </li></ul>
  6. 6. LINKEDIN BEST PRACTICES <ul><li>Complete personal work history </li></ul><ul><li>Connect with co-workers, professional organizations, classmates, etc. </li></ul><ul><li>Contribute expertise to online discussions </li></ul>
  7. 7. LINKEDIN BEST PRACTICES <ul><li>Who does the Notre Dame Network know? </li></ul><ul><li>What can you offer the Notre Dame Network? </li></ul>
  8. 8. TWITTER <ul><li>Social networking and micro-blogging service started in 2006 </li></ul><ul><li>Enables readers to send and read text-based messages (“tweets”) that are up to 140 characters </li></ul><ul><li>Tweets are displayed on your profile page and are delivered to your subscribers/“followers” </li></ul>
  9. 9. TWITTER <ul><li>ND_news —broadcasted University news </li></ul><ul><li>Twitter.nd.edu —find Notre Dame </li></ul><ul><li>Twitter accounts </li></ul>
  10. 10. RESPONDING TO COMMENTS <ul><li>Transparency & influence </li></ul><ul><li>Provide reliable information </li></ul><ul><li>Eliminate or ignore clear disinterest </li></ul><ul><li>Encourage involvement </li></ul><ul><li>Stay positive! </li></ul>
  11. 11. RESPONDING TO COMMENTS <ul><li>Social media is very much a two-way channel </li></ul><ul><li>Identify the type of feedback </li></ul><ul><ul><li>Straight-forward problems </li></ul></ul><ul><ul><li>Constructive criticism </li></ul></ul><ul><ul><li>Merited attack </li></ul></ul><ul><ul><li>Trolling/spam — doesn’t require a response </li></ul></ul>
  12. 12. REFINING YOUR STRATEGY <ul><li>Analyze the metrics </li></ul><ul><li>Listen to your constituents </li></ul><ul><li>Test and learn </li></ul><ul><li>Provide fresh content </li></ul><ul><li>Keep up with social media </li></ul><ul><li>trends (mashable.com) </li></ul>
  13. 13. QUESTIONS <ul><li>Contact Us   </li></ul><ul><li>Garrett Kuk [email_address] </li></ul><ul><li>Josh Stowe [email_address] </li></ul>

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