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Ignatian Spirituality for those in their 20s & 30s Get Attention, Get Attendance:  Strategies to Boost Visibility & Turnou...
Charis Ministries <ul><li>Apostolic work of the Chicago Province of the Jesuits since 2000 </li></ul><ul><li>“ Engaging th...
Today’s Topic: <ul><li>Know your audience </li></ul><ul><li>Invite collaboration with similar ministries (extend your reac...
Gen Y  Echo-Boomer ’77 / Millennial ’82 80 Million Americans <ul><li>World Events </li></ul><ul><li>9-11 </li></ul><ul><li...
Generation X ~1961-1976   37 Million Americans <ul><li>Significant Events? </li></ul><ul><li>None! Not to the same degree ...
<ul><li>Who are  </li></ul><ul><li>YOU? </li></ul>Commitment Index Millennial  Post Vatican II  Vatican II Gen Y Gen X Boo...
Invite Collaboration Who has a common interest? <ul><li>Partnerships </li></ul><ul><ul><li>Co-sponsors </li></ul></ul><ul>...
Planning <ul><li>Event details </li></ul><ul><li>Description </li></ul><ul><li>Give reason(s)  </li></ul><ul><li>to attend...
Give yourself plenty of time <ul><li>12-14 weeks:  Confirm event date, time, location, speaker; collaborate, get sponsors ...
Brainstorming before designing <ul><li>Select format: postcard, flyer, bulleting blurb, email </li></ul><ul><li>Think abou...
Searching for the right road? Recent Example Seekers Retreat for Fall 2008
<ul><li>Be clear, keep it simple </li></ul><ul><li>Send them to website for details </li></ul><ul><li>Bullet points, short...
Example, cont.
Just say  NO … <ul><li>Clip art of any kind </li></ul><ul><li>Overload text or copy </li></ul><ul><li>Avoid unnecessary li...
DO … <ul><li>Go to istockphotos.com for photos or illustrations </li></ul><ul><li>Use consistent font </li></ul><ul><li>Le...
Example, cont.
 
Publicity Channels  <ul><li>Publicity is free </li></ul><ul><li>Bulletin blurb  </li></ul><ul><li>Pulpit announcement </li...
<ul><li>Make it Personal </li></ul><ul><ul><li>Personal Invitation </li></ul></ul><ul><ul><li>Direct Mail/Flyers </li></ul...
How did you do? <ul><li>Use registration tool and evaluations to collect info </li></ul><ul><li>How did people find out ab...
Develop Your Network <ul><li>Extend personal invitations </li></ul><ul><ul><li>participate in program </li></ul></ul><ul><...
<ul><li>Re-Cap </li></ul><ul><li>Know your audience </li></ul><ul><li>Invite collaboration with similar ministries (extend...
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Marketing Presentation 7 2008 Final

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tips for getting people to your great programs

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Marketing Presentation 7 2008 Final

  1. 1. Ignatian Spirituality for those in their 20s & 30s Get Attention, Get Attendance: Strategies to Boost Visibility & Turnout at Retreats & Spirituality Programs
  2. 2. Charis Ministries <ul><li>Apostolic work of the Chicago Province of the Jesuits since 2000 </li></ul><ul><li>“ Engaging the Whole Person” </li></ul><ul><ul><li>Contemplation </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Service </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><li>Serving men & Women </li></ul><ul><li> in their 20s and 30s </li></ul><ul><ul><li>Millennial (~1977-1998) </li></ul></ul><ul><ul><li>Gen X (~1965-1976) </li></ul></ul>
  3. 3. Today’s Topic: <ul><li>Know your audience </li></ul><ul><li>Invite collaboration with similar ministries (extend your reach) </li></ul><ul><li>Plan program & promotion </li></ul><ul><li>in plenty of time </li></ul><ul><li>Design well </li></ul><ul><li>Share the word </li></ul><ul><li>Evaluate effectiveness </li></ul><ul><li>Build your network </li></ul>Effective Marketing
  4. 4. Gen Y Echo-Boomer ’77 / Millennial ’82 80 Million Americans <ul><li>World Events </li></ul><ul><li>9-11 </li></ul><ul><li>Columbine </li></ul><ul><li>Tsunami/Katrina </li></ul><ul><li>Security and individualism </li></ul><ul><li>Personal Events </li></ul><ul><li>Most watched over generation </li></ul><ul><li>Accept authority </li></ul><ul><li>Information overload-quick answers, media saturation </li></ul><ul><li>“ Extreme” Catholicism & </li></ul><ul><li>mild fundamentalism </li></ul>Know your Audience
  5. 5. Generation X ~1961-1976 37 Million Americans <ul><li>Significant Events? </li></ul><ul><li>None! Not to the same degree as other generations </li></ul><ul><li>Berlin Wall </li></ul><ul><li>Challenger explosion </li></ul><ul><li>Tiananmen Square </li></ul><ul><li>AIDS </li></ul><ul><li>Personal Events More Formative </li></ul><ul><li>Divorce 45% in single family home </li></ul><ul><li>Latchkey kids/two-job families </li></ul><ul><li>Suspicious of institutions </li></ul><ul><li>Community as central longing </li></ul><ul><li>Spiritual, but not religious- even the religious </li></ul><ul><li>Only 31% feel they belong to a distinct generation. </li></ul>Know your Audience
  6. 6. <ul><li>Who are </li></ul><ul><li>YOU? </li></ul>Commitment Index Millennial Post Vatican II Vatican II Gen Y Gen X Boomers High 0% 17% 20% Med 73% 67% 67% Low 27% 16% 13% from American Catholics: Their Faith, Their Church, 2006 Know your Audience
  7. 7. Invite Collaboration Who has a common interest? <ul><li>Partnerships </li></ul><ul><ul><li>Co-sponsors </li></ul></ul><ul><ul><li>Promoters </li></ul></ul>
  8. 8. Planning <ul><li>Event details </li></ul><ul><li>Description </li></ul><ul><li>Give reason(s) </li></ul><ul><li>to attend </li></ul><ul><li>Be creative in </li></ul><ul><li>word and image </li></ul><ul><li>Use humor </li></ul><ul><li>Tell what action to take </li></ul>
  9. 9. Give yourself plenty of time <ul><li>12-14 weeks: Confirm event date, time, location, speaker; collaborate, get sponsors </li></ul><ul><li>10-12 weeks: Brainstorm title, image; get feedback from YAs; design postcard or flyer; post event to web page; recruit volunteers </li></ul><ul><li>8-10 weeks: Spread the word, write & email bulletin announcements, event news to newspapers; post more details on web page; </li></ul><ul><li>6-8 weeks: Extend personal invitations </li></ul><ul><li>3-6 weeks: Distribute flyers or postcards at Masses </li></ul><ul><li>1-3 weeks: Continue to invite, distribute postcards; get YAs to call other YAs in your parish or organization </li></ul><ul><li> </li></ul>Plan
  10. 10. Brainstorming before designing <ul><li>Select format: postcard, flyer, bulleting blurb, email </li></ul><ul><li>Think about catch phrases, a hook, a tagline </li></ul><ul><li>Find images: www.istockphoto.com </li></ul><ul><li>Ask for feedback from those in their 20s & 30s </li></ul><ul><li>Pull out promo samples </li></ul>Plan
  11. 11. Searching for the right road? Recent Example Seekers Retreat for Fall 2008
  12. 12. <ul><li>Be clear, keep it simple </li></ul><ul><li>Send them to website for details </li></ul><ul><li>Bullet points, short phrases </li></ul><ul><li>One central image </li></ul><ul><li>Modern, hip, relevant image </li></ul><ul><li>Use relevant language </li></ul>Simple, clear relevant, modern Design Well
  13. 13. Example, cont.
  14. 14. Just say NO … <ul><li>Clip art of any kind </li></ul><ul><li>Overload text or copy </li></ul><ul><li>Avoid unnecessary lines, </li></ul><ul><li>boxes, graphics </li></ul><ul><li>Silly, illegible or too many fonts </li></ul><ul><li>Need to use every inch of available space </li></ul><ul><li>“Clubby” or irrelevant images </li></ul>Design Well Sign up now!
  15. 15. DO … <ul><li>Go to istockphotos.com for photos or illustrations </li></ul><ul><li>Use consistent font </li></ul><ul><li>Leave white space </li></ul><ul><li>Send to your webpage </li></ul><ul><li>Show vs. Tell </li></ul>Design Well
  16. 16. Example, cont.
  17. 18. Publicity Channels <ul><li>Publicity is free </li></ul><ul><li>Bulletin blurb </li></ul><ul><li>Pulpit announcement </li></ul><ul><li>Priest plug </li></ul><ul><ul><li>point out the person available after Mass to answer questions </li></ul></ul><ul><li>Mass petitions: pray for your event </li></ul><ul><li>Hand out flyers after Mass </li></ul><ul><li>Suggest stories to Diocesan & local newspapers </li></ul><ul><li>Personal Invitation </li></ul>Share the Word
  18. 19. <ul><li>Make it Personal </li></ul><ul><ul><li>Personal Invitation </li></ul></ul><ul><ul><li>Direct Mail/Flyers </li></ul></ul><ul><ul><li>Electronically </li></ul></ul><ul><ul><ul><li>Targeted email </li></ul></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Blast email or listserv </li></ul></ul></ul>Share the Word
  19. 20. How did you do? <ul><li>Use registration tool and evaluations to collect info </li></ul><ul><li>How did people find out about the event? </li></ul><ul><li>How did you attract new people? </li></ul>Evaluate Effectiveness
  20. 21. Develop Your Network <ul><li>Extend personal invitations </li></ul><ul><ul><li>participate in program </li></ul></ul><ul><ul><li>help with some [small] aspect </li></ul></ul><ul><ul><li>Bring or help with a friend </li></ul></ul><ul><li>Maintain spreadsheet or database </li></ul><ul><ul><li>contact info </li></ul></ul><ul><ul><li>volunteer interests </li></ul></ul><ul><ul><li>profession/areas of expertise </li></ul></ul><ul><ul><li>time in your parish </li></ul></ul><ul><ul><li>what they like most about your parish </li></ul></ul><ul><ul><li>other parishes or churches they attend </li></ul></ul><ul><li>Say “Thank You” without sales pitch </li></ul>Network
  21. 22. <ul><li>Re-Cap </li></ul><ul><li>Know your audience </li></ul><ul><li>Invite collaboration with similar ministries (extend your reach) </li></ul><ul><li>Plan program & promotion in plenty of time </li></ul><ul><li>Design well </li></ul><ul><li>Share the word </li></ul><ul><li>Evaluate effectiveness </li></ul><ul><li>Build your network </li></ul>Effective Marketing Any Questions? [email_address] 773-508-2843

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