Alumni are a powerful influence on our institutions. Are we engaging them strategically? This session will address new directions in alumni engagement and shifts away from traditional membership models. The session will examine a nationally-normed alumni attitude survey: What do alumni want most from their relationship with your institution? Are you listening to them, and do they know it? You can’t engage them if you don’t know what they are thinking. Review new technologies to engage alumni and how to use them to effectively engage your alumni. Are you sending the right things? Too many emails? Learn more about the most effective tools for communicating with alumni of any age group. Even your grandmother Twitters!