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Apr 1, 2010 Brand Mastery

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David Strom
David Strom

Given to a local CPA group in St Louis

Technology
1 of 57
How to become master of your own domain: Best ways to build your online brand David Strom 1 April 2010 STL CC (c) David Strom Inc http://strominator.com
(c) David Strom Inc http://strominator.com
Agenda ,[object Object],[object Object],[object Object],[object Object],(c) David Strom Inc http://strominator.com
Time to look at email lists ,[object Object],[object Object],[object Object],(c) David Strom Inc http://strominator.com
Email List Servers ,[object Object],[object Object],[object Object],(c) David Strom Inc http://strominator.com
Yahoo (c) David Strom Inc http://strominator.com
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Mailman (c) David Strom Inc http://strominator.com
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Constant Contact (c) David Strom Inc http://strominator.com
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Blogs are still the best Web sites ,[object Object],[object Object],[object Object],[object Object],(c) David Strom Inc http://strominator.com
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(c) David Strom Inc http://strominator.com
(c) David Strom Inc http://strominator.com
(c) David Strom Inc http://strominator.com
(c) David Strom Inc http://strominator.com
(c) David Strom Inc http://strominator.com
(c) David Strom Inc http://strominator.com
(c) David Strom Inc http://strominator.com
Twitter for instant notification (c) David Strom Inc http://strominator.com
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(c) David Strom Inc http://strominator.com
How not to use Twitter! (c) David Strom Inc http://strominator.com
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Two worthwhile books (c) David Strom Inc http://strominator.com
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My header (c) David Strom Inc http://strominator.com
Sample header files http://strominator.com David Strom 310 857 6867
Public profile (c) David Strom Inc http://strominator.com
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Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) David Strom Inc http://strominator.com
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Claim a Public Profile URL (c) David Strom Inc http://strominator.com
Should you pay for it? (c) David Strom Inc http://strominator.com
http://bx.businessweek.com/ (c) David Strom Inc http://strominator.com
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Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) David Strom Inc http://strominator.com

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Apr 1, 2010 Brand Mastery

Editor's Notes

  1. Emwd.com mailing list hosting
  2. Wordpress > LinkedIn status update
  3. Posterous.com, allows you to setup a Web site by just emailing content (including videos)
  4. Posterous.com can do automated email blog postings
  5. Dell found out about a keyboard problem from Tweets on one of their Netbooks and fixed it as a result
  6. companies w/ own Twitter page. This is another notification system, better than email because it can reach people’s cell phones via text messages, so it is even more immediate than IM. started by a single person within the company who now has the job responsibility to check the feed and resolve any customer complaints You can resolve ticketing issues with Southwest, banking fees with Bof A, or even keep track of the latest community alerts from the LA Fire Department!
  7. They make use of a service called Webpartner that automatically collects interested Twitterers in the DC area to market their service
  8. http://www.davidhenderson.com/2009/01/21/key-online-influencer/ James Andrews from Ketchum PR flies to Memphis to consult with Fedex on social media
  9. business.twitter.com
  10. Shel Israel’s Twitterville Laura Fitton (pistachio consulting) Dummies book
  11. Let’s look at LinkedIn’s collaboration tools Answers : for asking and answering specific questions among your network Groups : for discussions among your peers and like-minded people you know
  12. This is because LinkedIn doesn’t display emails, so if you want to be found, put it in
  13. What is missing here? No email No picture Old update more than 3 weeks ago
  14. Note the public URL, make it some form of your name Check all the boxes that you want people to find you at
  15. Make and ask for them from your past clients
  16. And use it on your resume!