S L U Social Media

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  • This is a big fear -- on Facebook you have the option to indicate all sorts of personal things, including your sexuality, your politics, and religion. Some of the answers are pretty whisical, as Buddy Brown is the name of this fellow’s dog. And I am not sure what the Republican Party of the Virgin Islands has to do with anything.
  • Dell found out about a keyboard problem from Tweets on one of their Netbooks and fixed it as a result
  • companies w/ own Twitter page. This is another notification system, better than email because it can reach people’s cell phones via text messages, so it is even more immediate than IM. started by a single person within the company who now has the job responsibility to check the feed and resolve any customer complaints You can resolve ticketing issues with Southwest, banking fees with Bof A, or even keep track of the latest community alerts from the LA Fire Department!
  • Inuit finds customers of its competitors via Twitter and then sends them offers to try their services
  • They make use of a service called Webpartner that automatically collects interested Twitterers in the DC area to market their service
  • business.twitter.com
  • Shel Israel’s Twitterville Laura Fitton (pistachio consulting) Dummies book
  • And use it on your resume!
  • “ Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
  • Twitter > LinkedIn status, only can use one Twitter account per Lin account
  • Best sites: VideoJug.com, 5min.com, and Viddler.com -- the Backup Exec video got 700 views from these three sites in two weeks alone
  • S L U Social Media

    1. 1. Leveraging Social Media David Strom SLU March 2010 [email_address] (c) David Strom (310) 857-6867 http://strominator.com
    2. 2. Agenda <ul><li>Making social media a daily habit </li></ul><ul><li>Being more productive and building your social media workflow </li></ul><ul><li>Do’s and don’ts </li></ul>(c) David Strom (310) 857-6867 http://strominator.com
    3. 3. Check them all daily <ul><li>For new job postings on your LinkedIn groups </li></ul><ul><li>For new connections with your network </li></ul><ul><li>To tweak your profiles </li></ul><ul><li>Update your status with noteworthy activities, meetings, or plans </li></ul>(c) David Strom (310) 857-6867 http://strominator.com
    4. 4. Build audience slowly <ul><li>And you will keep them longer, too </li></ul><ul><li>It isn’t always about “going viral” </li></ul><ul><li>Need regular infusions of new content, just like a magazine or newspaper </li></ul>(c) David Strom (310) 857-6867 http://strominator.com
    5. 5. (c) David Strom (310) 857-6867 http://strominator.com
    6. 6. Facebook makes it hard sometimes (c) David Strom (310) 857-6867 http://strominator.com
    7. 7. Facebook “marriage” (c) David Strom (310) 857-6867 http://strominator.com
    8. 8. Other no-nos <ul><li>Keep politics, religion and sex out </li></ul>(c) David Strom (310) 857-6867 http://strominator.com
    9. 9. (c) David Strom (310) 857-6867 http://strominator.com
    10. 10. (c) David Strom (310) 857-6867 http://strominator.com
    11. 11. (c) David Strom (310) 857-6867 http://strominator.com
    12. 12. Twitter for instant notification (c) David Strom (310) 857-6867 http://strominator.com
    13. 13. (c) David Strom (310) 857-6867 http://strominator.com
    14. 14. (c) David Strom (310) 857-6867 http://strominator.com
    15. 15. (c) David Strom (310) 857-6867 http://strominator.com
    16. 16. (c) David Strom (310) 857-6867 http://strominator.com
    17. 17. (c) David Strom (310) 857-6867 http://strominator.com
    18. 18. Two worthwhile books (c) David Strom (310) 857-6867 http://strominator.com
    19. 19. (c) David Strom (310) 857-6867 http://strominator.com
    20. 20. Do’s <ul><li>Make sure they are people you can visualize in your mind or have some memory </li></ul><ul><li>Do check LinkedIn daily </li></ul><ul><li>Make sure you have your settings the way you intended </li></ul><ul><li>Constantly cultivate and feed your network </li></ul>(c) David Strom (310) 857-6867 http://strominator.com
    21. 21. Don’ts <ul><li>Don’t send out mass invites to more than 30 people at once </li></ul><ul><li>Don’t put non-professional items in your status updates </li></ul><ul><li>Don’t obsess about the number of connections and build slowly over time </li></ul><ul><li>Don’t just get started on the site two weeks before you are changing jobs </li></ul><ul><li>Don’t worry too much about using InMail </li></ul>(c) David Strom (310) 857-6867 http://strominator.com
    22. 22. Join Groups (c) David Strom (310) 857-6867 http://strominator.com
    23. 23. Here are just a few in the area (c) David Strom (310) 857-6867 http://strominator.com
    24. 24. Claim a Public Profile URL (c) David Strom (310) 857-6867 http://strominator.com
    25. 25. Should you pay for it? (c) David Strom (310) 857-6867 http://strominator.com
    26. 26. Build your workflow (c) David Strom (310) 857-6867 http://strominator.com
    27. 27. Twitter connection <ul><li>Tweets ===> update your LinkedIn status </li></ul><ul><li>Can limit the updates if you include a special hashtag </li></ul>(c) David Strom (310) 857-6867 http://strominator.com
    28. 28. (c) David Strom (310) 857-6867 http://strominator.com
    29. 29. (c) David Strom (310) 857-6867 http://strominator.com
    30. 30. (c) David Strom (310) 857-6867 http://strominator.com
    31. 31. Productivity tools <ul><li>Pixelpipe for multiple postings </li></ul><ul><li>Bit.ly for URL shortening </li></ul><ul><li>TubeMogul for multiple video uploads </li></ul>(c) David Strom (310) 857-6867 http://strominator.com
    32. 32. Promotions/links important (c) David Strom (310) 857-6867 http://strominator.com
    33. 33. Pixelpipe.com covers: (c) David Strom (310) 857-6867 http://strominator.com

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