SlideShare a Scribd company logo
appstores



C U S TO M E R
ACQUISITION
VIA PARTNERS
   Ryan Merket, Cofounder & CEO
     @merket & fb.com/merket
      SMASH Summit NYC 2011
ABOUT ME
Facebook, Ping.fm, CBS Interactive
I was a weird kid...
I was a weird kid...
appstores

DEFINE YOUR CUSTOMER




Source: refractedmoments/Flickr
appstores
IDENTIFY POTENTIAL
PARTNERS
appstores



•Top 100 List
•Biz Dev Dream
•Prioritize
appstores

GET IN THE DOOR
•Network
•LinkedIn
•Investors
•Advisors
•Social Stalk

There’s Always a Way
Clearly Present the Opportunity

            • Mock ups
            • Benefits for both parties
            • Loosely define terms
            • Timelines
            • Action items
“Coffee is for Closers”
CASE STUDIES




               &
CASE STUDIES
• Customers
 -FB Page Admins
 -Always on FB
 -Early adopters
 -Social Media
• Best Channel
 -Bottom of existing tabs
appstores




No way for Pages
to host a live stream :(
appstores
appstores
appstores
appstores

CASE STUDIES
CASE STUDIES
• Customers
 -Mobile developers
 -Marketing their apps
• Best channel:
 -API / Platforms
  -Trust
  -Loyalty
appstores
appstores




GOT SOME EXAMPLES, BRO?
appstores
appstores
appstores
appstores
appstores
appstores
appstores
appstores
appstores
    tl;dr
•   Define customer
•   Find possible partnerships
•   Use your network to get in the door
•   Present opportunities & benefits
•   CLOSE THE DEAL
•   ?
•   Profit
appstores
QUESTIONS?
THANK YOU!


   Ryan Merket, Cofounder & CEO
     @merket & fb.com/merket
      SMASH Summit NYC 2011

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AppStores, SMASH summit Presentation