This document discusses how social media and technology have changed connectivity and communication. It provides an overview of various social media platforms like Facebook, Twitter, and Pinterest and how brands can utilize tools on each platform. It also discusses social content management, listening tools, and predictions that sites will become more personalized and interconnected across platforms in the future. The key takeaways are that brands need to engage users on social media and look holistically at their digital presence across multiple devices and platforms.

1. Deep dive into social
June 2012 www.kitcattnohrdigitas.com

2. HOW HAS TECHNOLOGY CHANGED
Everything everywhere

3. CONNECTIVITY
Our
API clients

4. HOW TO THINK ABOUT SOCIAL MEDIA
It’s millions of people communicating
It’s tools and functionality

5. Tools

6. SOCIAL LOGIN

7. SOCIAL TOOLS
Like button Comment widgets Activity feed
Facepile Live stream Recommendations
https://developers.facebook.com/docs/plugins/

8. SOCIAL SEATING PLAN

9. GET SATISFACTION
Customer engagement and feedback.
https://getsatisfaction.com

10. What about……

11. WHAT IS A FACEBOOK PAGE
http://www.facebook.com/NissanUK

12. WHAT’S A FACEBOOK APP
Your custom
website

13. TOOLS FOR APPS
Like button Comment widgets Activity feed
Facepile Live stream Recommendations
https://developers.facebook.com/docs/plugins/

14. LIKE MY APP?
Get likes though apps
Get permission to users profile
Open access Access with permission
Facebook ID Email Wall posts
Name Birthday Photos
Gender Friends
Locale Inbox
Profile picture Check-ins
http://developers.facebook.com/docs/reference/api/user/

15. FACEBOOK CONNECT
Link in with friends
Share playlists
Recommend tracks
Posting to news ticker
http://www.spotify.com/uk/about/social

16. YOUR WALL

17. MANAGING YOUR PAGE
Community manager:
• Add relevant content
• Images
• Videos
• Messages
• Questions
• Deal with issues on the wall
• Needs support of the business
Strategic & content plan
• Develop a content plan
• Have a consistent approach
• Augment the experience by campaigns

18. YOUR BRANDS WALL ACTIVITY
Your Wall
ALGORITHM PAY
Your Fans

19. YOUR BRANDS WALL ACTIVITY
Their Friend

20. FACEBOOK INSIGHTS
User demographics

21. HOWEVER….
http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg

23. REVIEWS

24. REEVOO
http://www.reevoo.com/
http://shopping.reevoo.com/

25. SHOP SOCIALLY
http://shopsocially.com/retailers/how-it-works.html

27. SOCIAL NETWORKS FOR KIDS

28. SOCIAL NETWORKS FOR FOOD

29. YOUR OWN SOCIAL NETWORK
http://uk.ning.com/
http://www.salesforce.com/chatter/overview/
http://buddypress.org/

30. SOME OTHERS

31. TWITTER
Key elements
140 characters
@mention
#hashtag
Reply
Retweet
https://twitter.com/#!/search-home

32. TWITTER FOR BRANDS
What can brands do
Communicate:
• Directly
• Immediately
• Publically
Promote Tweets
Listen

33. PINTEREST
http://pinterest.com/TopmanUK/

34. MANAGEMENT AND LISTENING

35. Social Content Management
Social
CMS
Your
site

36. MANAGING YOUR PRESENCE
What do they do
• Publish to all platforms from one place
• Manage Tweets, You Tube and Facebook wall posts
• Out of the box Facebook App functionality
• Video publishing
• Multi platform
• Tracking and insights
http://www.buddymedia.com/
http://www.thismoment.com/
http://www.contextoptional.com/

37. LISTENING TOOLS
Why?
Externally
• Customer insight / zeitgeist
• Find detractors and promoters
• Research competitors
• Identify problems early
Internally http://www.radian6.com//
• What works and what doesn’t
• Who is responding
• Reach

38. LISTENING TOOLS

39. THE FUTURE

40. THE FUTURE
http://zeebox.com/uk/

41. OTHER PREDICTIONS
Sites will become more social
More personalised user experiences
More interconnection of services
Increasing use of better listening tools
Cross platform as standard
Brands will never take over social media

42. TEN THINGS TO TAKE AWAY
1. Fans and followers need to be engaged by your content
2. Many more people will see your wall posts than visit
your Facebook page
3. Consider social content management and listening tools
4. Plan and design for multi-platform devices
5. Look at your digital presence holistically
6. Find creative uses of social features
7. Give users a reason to share, discuss or engage
8. Have a reason for using the latest trend
9. Look out for social functionality
& finally: It’s just tools, functionality and millions of people

43. Thank you
www.kitcattnohrdigitas.com