The document discusses the family tech market and opportunities for venture success. It notes that while family tech relevant markets are large, ranging from $9-300 billion, it has been challenging to see large venture exits. Observations are made that investors may not understand the target family market and actual markets may not be big enough. Success is defined as having a massive scalable market, solid business fundamentals, and capital efficiency. A new type of "chasm crossing" is needed to optimize personal lives like ERP systems optimized businesses. The concept of "LRP" or Life Resource Planning is introduced as a system to integrate personal information and tasks.
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
If She had a Choice, Would She Buy from You?
This session will reveal how Dealerships can maneuver a complex market segment by providing the tools to customize the dealership experience to women, and then to everybody else.
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
If She had a Choice, Would She Buy from You?
This session will reveal how Dealerships can maneuver a complex market segment by providing the tools to customize the dealership experience to women, and then to everybody else.
We're developing augmented reality software to help clinicians with pre-surgical planning by providing them with patient-specific, high fidelity 3D holograms that have been derived from the same data used to generate conventional CT scans and MRIs.
The Atlas is unlocking the $1.6 trillion local government market with a platform city officials use to build and buy better stuff more quickly...all without ever selling to cities.
AI to predict the risk of vehicle accidents using over 40 external factors including road and environmental conditions - for Usage Based Insurance and Safety usecases.
Pilota created AI algorithms that can predict flights at risk of disruption. They use this to proactively book travelers on a new flight for free during expected disruptions.
Esports is growing exponentially, but is still a highly fragmented industry. Juked is changing the game by creating the internet's first one-stop-destination for esports entertainment.
GamerzClass creates gaming masterclasses for all the biggest esport titles. Carefully designed with the best players in the world, they aspire to help gamers reach their maximum potential both in and outside of the game.
eino is a prediction platform; they help companies increase revenue in capital planning and supply chain management by analyzing possible future scenarios and determining prudent actions.
Bliinx aggregates business interactions between professionals and their contacts so that they can get up to speed on relationships without jumping through a bunch of platforms. They also generate company-wide relationship insights that boost business development initiatives and customer ROI.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
Latino Buying Power - May 2024 Presentation for Latino CaucusDanay Escanaverino
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
Resume
• Real GDP growth slowed down due to problems with access to electricity caused by the destruction of manoeuvrable electricity generation by Russian drones and missiles.
• Exports and imports continued growing due to better logistics through the Ukrainian sea corridor and road. Polish farmers and drivers stopped blocking borders at the end of April.
• In April, both the Tax and Customs Services over-executed the revenue plan. Moreover, the NBU transferred twice the planned profit to the budget.
• The European side approved the Ukraine Plan, which the government adopted to determine indicators for the Ukraine Facility. That approval will allow Ukraine to receive a EUR 1.9 bn loan from the EU in May. At the same time, the EU provided Ukraine with a EUR 1.5 bn loan in April, as the government fulfilled five indicators under the Ukraine Plan.
• The USA has finally approved an aid package for Ukraine, which includes USD 7.8 bn of budget support; however, the conditions and timing of the assistance are still unknown.
• As in March, annual consumer inflation amounted to 3.2% yoy in April.
• At the April monetary policy meeting, the NBU again reduced the key policy rate from 14.5% to 13.5% per annum.
• Over the past four weeks, the hryvnia exchange rate has stabilized in the UAH 39-40 per USD range.
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
1. The Reality of the
Family Tech Market
KATHERINE BARR
May 10, 2013
2. Family Tech-relevant markets are
large
$9B$11B
$20B$30B
$47B
$90B
$300B
$1T+
$40B
Grocery
Healthcare for children
Travel
Weddings
Children’s toys
Home security market
Childcare/preschool
Children’s apparel
Child summer camp and youth sports
3. $1.6B
buyout (2011)
$350M
acquisition by Disney (2007)
It’s challenging to find many large
“Family Tech” venture exits
$545M
$1.6B
$1.6B
SFLY market cap (2013)
acquisition by Amazon (2010)
$1.6B
buyout (2011)
4. Observations on the current
state of Family Tech
• Mismatch with investor(s)
“Let my wife give the product a try…”
• Don’t understand the target market
No more photo sharing platforms for moms please…
• SAM vs. TAM
Actual target market just not big enough
• Capital intensity ≠ Traction
Not enough value created for $ in
• Inefficient distribution
Won’t grow quickly enough
• “Hablo business?”
Don’t instill confidence in business building capability
5. Success for Family Tech
at venture scale
• Definition of success
• Address risk-related concerns across:
Market
Finance
Product/Technology
People
6. Success for Family Tech
at venture scale
• Massive market with strong tailwinds
• Solid business fundamentals
• Capital efficiency to product/market fit and initial sales
• Highly scalable
• Dramatically better product/service
• The “right” entrepreneur and team
7. A new kind of “chasm crossing”
needs to take place
8. Our lives are busier than ever
Income
Available Time
Available Cash
9. ERP has helped to optimize the
business side of our lives
Enterprise
Resource
Planning
A technology system that integrates
internal and external management of
information across an entire
organization
10. We now need “LRP” for the
personal side: Life Tech
Life
Resource
Planning
(LRP)
A technology system that integrates
the management of internal and
external information and tasks for
our lives
Quick self-introduction * Topic > Your talk is about "The Reality of the Family Tech Market" (why investors aren't crazy about this space, what startups need to do better, why the market needs to be communicated in "VC speak", your POV as a busy mom, what you'd like to see, overview of the 'landscape' - companies or company types that are doing well, company types that are suffering, big players/small players - general market map, etc.)
Christen: exciting space, why not more success stories?What IS Family Tech?Family Tech relevant markets are large – the markets listed all fall under the category broadly, imoGrocery: $1T+ Travel: $300BHealthcare for children: $90BChildcare/Preschool: $47B Weddings: $40BChildren’s apparel: $30BChildren’s toys: $20BHome security market: $11BChild summer camp and youth sports: $9B
- Target exit sizes+ for venture investors (explain venture math).b/c ‘families/moms’ are often just part of the target demographic of many companies (“Family Tech” somewhat self-limiting for venture-scale investing)iVillage: 2006 $600M acquisition by NBC UniversalClub Penguin: 2007 $350M acquisition by Disney [note: missed milestones for additional $350M)Quidsi (diapers.com and soap.com): 2010 acquisition by Amazon [outstanding shares of Quidsi for approximately $500 million in cash, as adjusted for the assumption of options and warrants, and also approximately $45 million in debt and similar obligations]Blackboard: (2004 IPO) 2011 $1.6 billion buyout by an investor group led by Providence Equity Partners, [for the financial year 2010, Blackboard reported revenue of $447.32 million and net income of $16.6 million]Shutterfly: 2006 IPO, current market cap of $1.6B-----By the way, for context in terms of big business building, generally:The Walt Disney Company: 1957 IPO, $116B market capCarter’s, Inc.: 2003 IPO, $3.9B market capMattel: 1960 IPO, $15.6B market cap
I have actually seen each of these issues with various Family Tech companies over the past 18 months. (Won’t name names, but helpful to share the issue.)- Mismatch between those who have the bandwidth and ability to start a company and those who actually understand the real pain that Family Tech should address but who are now too busy between work and young kids (e.g., another photo sharing app or platform does NOT my key pain point as a busy professional mom! Making sure my family actually functions is my key pain point!)- Sometimes genuinely a mismatch between male investor not being target audience (e.g., Pinterest) however male investors can usually sniff out a strong investment opportunity (even if it means they have to ask their wife and female friends about it first!); probably a reason there are two female venture investors on the Ruby Ribbon board and the founder is a woman however we just added a male board member who totally gets the market oppty even if he isn’t the target audience for the productSo, what is going on?- Market size (SAM not TAM) too small; sometimes just small, sometimes mission/vision builder versus big business builder- Blew through too much funding without enough traction (majority of future revenue projected from apps that had not yet launched)- Inefficient distribution strategy (due to fragments/antiquated market, etc.) = potentially slow growth and/or cap on ultimate market size within a reasonable period of time- Don’t speak the language of business building/venture, which does not instill confidence that they are capable of building a big business (e.g., one set of entrepreneurs didn’t appear to know what I meant when I asked to see their operating plan)If you are going to be talking with venture investors, be prepared for what they are going to ask (info, materials, etc.)There aren’t a lot of investors explicitly going after “Family Tech” – use of the term is fine for PR/marketing/sales, but probably best to define your company by standard market/venture terms when fundraising (e.g., SaaS, e-commerce marketplace, etc.) which determines who might actually be interested in investingTarget for each round is to maximize value creation
First of all: depends on your definition of “success”Need to build a real businessClear revenue model (solid business fundamentals – in most cases)Highly scalable (customers/revenue)Relatively capital efficient – especially for getting to product/market fit and initial revenue (explain reserve modeling); many venture investors will avoid expensive capex (HW or buildings, etc.)Possibility of becoming $1B+ company (otherwise venture investors not interested b/c the math doesn’t work)Not a feature or product with incremental innovation (unless you want a small acquisition, which is not of interest to venture investors)Right capabilities among the management team (why are YOU the team to build the $1B+ company?)Massive market, strong tailwinds
First of all: depends on your definition of “success”Need to build a real businessClear revenue model (solid business fundamentals – in most cases)Highly scalable (customers/revenue)Relatively capital efficient – especially for getting to product/market fit and initial revenue (explain reserve modeling); many venture investors will avoid expensive capex (HW or buildings, etc.)Possibility of becoming $1B+ company (otherwise venture investors not interested b/c the math doesn’t work)Not a feature or product with incremental innovation (unless you want a small acquisition, which is not of interest to venture investors)Right capabilities among the management team (why are YOU the team to build the $1B+ company?)Massive market, strong tailwinds
The rub with many of these massive opportunities however, is that in many cases it’s not just enough to know how to code and understand viral coefficients.How many of you are familiar with Geoff Moore, who wrote the book, “Crossing the Chasm”? (He works with us at Mohr Davidow.) Explain essential ideaNeed to merge complementary skill sets and expertise – “old world industry” meets new world of web and mobile,across the large chasm that has sat between those worlds for quite awhile now- Need someone on/close to the team who really understands the industry (understand both landmines as well as help to identify opportunities)- Need to understand sales, marketing and go-to-market strategic planning – in this way it’s ‘enterprisification of modern web/mobile company building(taking the best and leaving the rest– not everything is broken in the world of enterprise, there are lessons to be learned there)
- This is what I want to see, as a busy professional mom and a venture investor… LifeTech, Retail and Commerce Innovation, Next Generation Media.More and more data shows that a majority of people just don’t believe that they have enough time to get everything done that they need or want to. One study shows that working Americans between the ages of 30-49 in particular are the most likely to report that they lack the time they need to get everything done. (2011 Gallup Poll).During one’s life: Available time goes down, however Income and Available Cash go up; these are of course impacted by various lifestages (what stage do you think this one is?)LifeTech:It’s about the trade-offs (time vs. $); getting more time generally requires spending more on services, products, technologies that help to optimize our lives-----(Women and those with children in the household also report being strapped for time generally.)(Article that Scott sent me re ‘time crunch’ data)(MamaBear: changed from FamilyTech to LifeTech, b/c it’s actually about our lives overall, across different points of time – of course, it’s amplified by getting married and having kids)(MamaBear: mention National Center for Education Statistics)
ERP (Enterprise Resource Planning) has helped to optimize the enterprise across a number of areas: finance/accounting, operations, sales, CRM, inventory/product data, etc.
LifeTech – not Family Tech.I believe that we now need “LRP” (Life Resource Planning). We are all strapped for time and managing work, life, home, spending is complex. I want big data to bring me small data.Uber, Munchery/Gobble, Exec, TripIt, PurpleTie, Instacartare all great companies – and there will certainly be some vertical solutions that do very well – butthese services solve just ONE discrete task for meAnd the problem I have with services like Task Rabbit – as much as I think it’s a great product – is that I still need to be involved with the planning/organizing/inputting of info and I just don’t have the time to do that. (test current product functionality)LRP goes beyond what any ‘digital personal assistant’ offers today (Google Now, Donna, Osito, Sherpa, etc.) – they have some cool features but all still fall relatively flat in terms of helping me to truly optimize my life. (provide a map, still have to input info, etc.)The more automation, more valuable to both the consumer and the market. Eg., RocketFuel. Will be interesting to see just how far the envelope can be pushed in terms of automation of these tasks.We need a more holistic and comprehensive solution – and I believe that there is a huge opportunity here, in what we call the LifeTech space.(Get data on size of ERP market - contrast with multi-$T flowing through the consumer space; people are willing to pay for more of their time back to get critical life functions taken care of.)---(MamaBear: automated form filling, med info sharing – HIPPA-compliant, of course – for my kids’ activities; many of the areas to be plugged in here need to be optimized themselves – happening – will result in a lot of smaller companies though; kind of like when everyone thought that wikis were a standalone big company but it turns out that they were just part of a larger social platform that the likes of Jive and Lithium et al created)
Typical ‘big plays’ are platforms/systems for entire industriesProducts (really hard to build brand, and ‘hard good’ products in a way that is venture-friendly)- Mention Storefront
This is just a feature, but data analytics are absolutely a key part of the next generation of technology = leveraging data analytics for key business/consumer outcome/impact. (Need to have someone with the competency to actually build something of value leveraging data analytics.)-----This may not be familiar to all of you – but is one example of the potential for incredibly helpful personalization by tapping into a discrete data set.Growth rates vary considerably based on age and gender but tend to follow standard patterns. The CDC (National Center for Chronic Disease Prevention)has studied the growth of various children and developed charts to help track whether a child's growth is normal or abnormal. These charts show what are deemed to be normal percentiles which are marked by what are known as standard growth curves. Idea: Why can I not just enter where my child sits on the growth curve initially, and then get proactive, personalized recommendations in terms of what articles of clothing in what size are needed in advance of my noticing that my son’s sleeves are an inch or two too short? (Possible HIPPA issues here, though I could do the initial measurement or input myself, but just one example of data that can be leveraged for personalization – just need to a) understand the need, b) have the time and resources to build a solution, c) get creative!)Idea: There is also a ton of room for personalization of the maternity clothing and baby item purchase process which follow relatively predictable patterns as well.Point: there are discrete data sets that can be better utilized to personalize our experience as consumers.-----In terms of e-commerce: haven’t had much luck withonline stylists to date – did have a positive experience was with True&Co. though (data entry to personalize shopping experience = bought product)1) Big need for integrated, actionable data online and offline – amazing how many retailers still don’t have integrated online/offline data2) Companies like Retention Science are helping e-commerce sites with predictive analytics, leveraging a variety of data sources in terms of customer preference, etc.I’m looking for smart (or bespoke) living, where the world shifts according to my needs as a consumer (just like apartment that shifts according to usage – get more data on this) – kind of freaky, but very utilitarian
Mention ZM and ToyTalk, and any relevant points from Milken media panel.Tell story of Kaiden at 18 months, opening iPad, swiping TV, (swiping bberry at the time – on its last legs for work – you’ll be sorely disappointed!)The SW-driven next generation of media – another investment area of focus for us – is going to be unlike anything we’ve seen before.Media merged, multi-screen, real time, multi way interactive, surround-sensory, multi-tasking enabling, personalized – it is going to be intense and awesomecontent: enable binge/catch up watching (Netflix: House of Cards)E.g., Randi Zuckerberg’s dot complicated----Get more research on how kids’ brains are changing in terms of device interaction, multi-tasking capability, etc.