[WMD 2015] Fanatics, Inc. >> Dennis Goedegebuure, "Culture as Catalyst: New School Notes For PR Power Plays"
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Dennis Goedegebuure, VP of Growth & SEO, Fanatics, Inc.
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[WMD 2015] Fanatics, Inc. >> Dennis Goedegebuure, "Culture as Catalyst: New School Notes For PR Power Plays"
- 1. New School Notes For PR Power Plays Dennis Goedegebuure @TheNextCorner New School Notes For PR Power Plays @TheNextCorner
- 2. New School Notes For PR Power Plays @TheNextCorner Dennis Goedegebuure @TheNextCorner •Spent 10+ years in SEO •2002 - 2011 @ eBay •2011 - 2012 @ Geeknet •2012 - 2014 @ Airbnb •2014 - present @ Fanatics
- 3. New School Notes For PR Power Plays @TheNextCorner –DennisG SEO is the outcome of a well designed product and EPIC content
- 5. New School Notes For PR Power Plays @TheNextCorner
- 6. New School Notes For PR Power Plays @TheNextCorner
- 7. New School Notes For PR Power Plays @TheNextCorner Source: http://tnc.io/trustme-lying
- 8. New School Notes For PR Power Plays @TheNextCorner 500 Digital Publishers Tell You What They Want Source: http://tnc.io/fractl-research • Writers of NYTimes, Guardian & CNN receive ~26K pitches a year, while they never write a story based on a pitch • Most top-tier writers receive 100, 250 or 500 pitches each week, for an average of 5 story spots • 70% of publishers prefer to collaborate on ideas • 64% of publishers think it is of some importance that you establish a personal connection before pitching
- 9. Wall and Chain A true story on Airbnb
- 11. New School Notes For PR Power Plays @TheNextCorner Wall&Chain Animation Film BelongAnywhere.com Landing Site Targeted audiences Online Media Guest&Hosts Launch Event
- 12. New School Notes For PR Power Plays @TheNextCorner Split up in East & West Venue
- 14. New School Notes For PR Power Plays @TheNextCorner Learn: http://tnc.io/aimclear-targeting
- 15. New School Notes For PR Power Plays @TheNextCorner 500 Digital Publishers Tell You What They Want Source: http://tnc.io/fractl-research • Writers of NYTimes, Guardian & CNN receive ~26K pitches a year, while they never write a story based on a pitch • Most top-tier writers receive 100, 250 or 500 pitches each week, for an average of 5 story spots • 70% of publishers prefer to collaborate on ideas • 64% of publishers think it is of some importance that you establish a personal connection before pitching
- 16. New School Notes For PR Power Plays @TheNextCorner Scale Media Connections • What are you trying to cover • Who is most influential on this topic • What are these people reading • Be there
- 17. New School Notes For PR Power Plays @TheNextCorner BuzzSumo
- 18. New School Notes For PR Power Plays @TheNextCorner TAGS - Research Targets Source: http://tnc.io/tags-doc
- 19. New School Notes For PR Power Plays @TheNextCorner
- 20. New School Notes For PR Power Plays @TheNextCorner Bonus: Need an Email Address? http://tnc.io/email-find
- 21. New School Notes For PR Power Plays @TheNextCorner Resources:
- 22. New School Notes For PR Power Plays @TheNextCorner
- 23. New School Notes For PR Power Plays @TheNextCorner - Dennis Goedegebuure @TheNextCorner Thank You!