Dean Bowen discusses how social media can be used to grow a business. He outlines key technologies like websites, email, and social networking that can be leveraged. The presentation focuses on using platforms like Twitter, blogs, LinkedIn and YouTube to build relationships and manage communications with prospects, customers and fans. Bowen emphasizes using content to fuel the social media pipeline and optimizing market presence through these channels.

1. Social Media- To Grow Your
Business.
Dean Bowen, President – Net-Flow Corporation
Verio Webinar
July 15, 2009

2. Agenda
•Foundation
•Technologies
•Relationships
•Message Formula
•Communication Pipeline
•Social Media Options
•Twitter
•Blogging
•LinkedIn
•You Tube
•Resources
•Things Learned

3. Foundation of Our “Modern
Marketing”
Know Your Relationships
Team Member, Customer, Vendor,
Trusted Advisor
Customer Relationship:
Prospect
Customer
Raving Fan
Desired Outcome: The Best Customer Service is the One That’s Forgotten
To Serve, To Be Served, To Serve With Monday, March 09, 2009 at 10:12 am by Shannon McCormack

4. Technologies We Are Leveraging
to Improve Our Business
Electronic Communications
•Website
•Email Broadcast
•Social Networking
Print Communications
•Automated Compatible Mail
Design
•CASS Certified, NCOA
Scrubbed Database
•Direct Image Printing with UV
Coating

5. Communication Goals
Relationship Based
Manage Relationships by Announcements
Stage: Offerings
•Prospect Newsletters
Education
•Customer
Connections
•Raving Fan
Stories/Experiences
Thank Yous
Manage Message from Struggles
Relationship Wants and
Needs
Manage
Communications

6. Starting Our Communication
Pipeline
Experience = Content
Tweet 4/week
Blog 1/week
Article 1/month
Newsletter 1
Each Activity Feeds Social Network

7. Optimizing Our Market Presence
Social Media

8. Starting a Social Media Pipeline
Starts in My
Inbox

9. Social Pipeline: Twitter.com

10. Communicate with Relationships:
Twitter Opportunities
http://twitter.com/DeanBowen

11. Communicate with Relationships:
Twitter Vendors

12. Optimizing Twitter: TweetDeck

13. Optimizing Market
Presence/Research:
search.twitter.com

14. Messaging for Relationship: Blog
Blog
Successful Bloggers
Forum to post voice/value
Ultimately Keyword Focus
Craft Title better keyword findability
RSS
NorthBay Biz April 2009 “The Gospel of the
Grape” speaks with the industry’s leading wine
bloggers about the dos and don’ts of this emergent
media outlet.

15. Messaging for Relationship: Blog
Blog
Smart Integration

16. Messaging for Relationship: Blog
http://evolvemybusiness.com/
http://net-flow.com/blog.html

17. Optimizing Market Presence:
LinkedIn

18. Optimizing Market Presence:
YouTube

19. Resources
http://www.thingsamongmany.com/2009/03/09/the-ultimate-list-of-twitter-too
http://search.twitter.com/
http://www.keyworddiscovery.com/
http://net-flow.com/products.html
http://wordpress.com/
http://www.slideshare.net/
https://www.blogger.com/
http://www.google.com/support/youtube/
http://www.michaelreynolds.com/

20. Things I Have Learned
• Raving Fans are reviewing Blog and Social Media Sites
• Customers are looking to us as an example
• Prospects are comparing themselves to our Testimonials and how we
lead in our industry
• Our Bio is the place to establish as the Slightly Famous Expert
• We’re about Growing and converting Prospects to Customers and
Customers to Raving Fans
• Social Media is rapid distribution pipeline for the story tellers

21. Thank You
How can Social Media help your business?
My contact info:
Dean Bowen
Net-Flow Corporation
707.259.1233
dbowen@net-flow.com
http://twitter.com/DeanBowen/

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