Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!

1. DO YOU
SUCK
AT DIGITAL
MARKETING?
5 WAYS TO BE A SUPERHERO
& DOMINATE ONLINE
image source: https://flic.kr/p/bw7ufC

2. JAY FEITLINGER
StringCan Interactive
We build digital roadmaps that win!
@stringcanagency
@jayfeitlinger
linkedin.com/company/stringcan-interactive
linkedin.com/in/jayfeitlinger
stringcaninteractive.com
stringcaninteractive.fr
My Passion:
Helping Businesses Grow!
My Superpower:
Finding Opportunity
& Solving Gaps
StringCan Mission:
Making Complex Simple!

3. Headquarters
Scottsdale, Arizona
International
Paris, France
HAVE YOU SEEN THE EIFFEL TOWER?

4. O U R
ENTREPRENEURIAL
SPIRIT FUELS OUR
PASSIONSTO ENSURE OUR CLIENTS
SUCCEED.

5. BUILDING A WEBSITE IS EASY!
MULTIPLE BUYING INFLUENCERS,
UNKNOWN VARIABLES AFFECTING SALES,
BOTH OFFLINE AND ONLINE TRANSACTIONS,
CONSTANTLY EVOLVING SEARCH CHANGES,
SIGNIFICANT NOISE FROM COMPETITION,
OVERWHELMED ONLINE AUDIENCE,
UNIQUE CONTENT NEEDS BY SEGMENT,
AND IT BECOMES VERY COMPLEX.
WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!
image source: https://flic.kr/p/dxaJg2

6. WHY ARE
WE HERE TODAY?
image source: https://flic.kr/p/2r3iwp

7. NOT ABOUT
GOING FAST OR
GETTING RICH QUICK
image source: https://flic.kr/p/czbUEs

8. OR ABOUT BEING
ABLE TO
SET IT & FORGET IT
image source: https://flic.kr/p/5VngA2

9. TODAY IS ABOUT
GETTING SMART
&
TRYING JUST
ONE BITE!
image source: https://flic.kr/p/76HS8W

10. COMPLEX MADE SIMPLE IN FIVE EASY(ISH) STEPS
INTERNET MARKETING LIKE A SUPERHERO
USE THE
BAT PHONE
OWN YOUR
SUPERPOWERS
WATCH OUT FOR
JOKERS
FISH WHERE THE FISH ARE AT
WASH, RINSE & REPEAT
image sources: https://flic.kr/p/jCw17u, https://flic.kr/p/cf5q3m, https://flic.kr/p/56q2x2, https://flic.kr/p/5wA41m, https://flic.kr/p/9mUyKd
1 2 3
4 5

11. image source: https://flic.kr/p/jCw17u
USE THE BAT PHONE
ARE YOU
LISTENING?
1

12. Deliver the RIGHT INFORMATION at
the RIGHT TIME to the RIGHT PEOPLE!
image source: https://flic.kr/p/dZdXNp

14. Paradigm Shift
The key to maintain
correct paradigms is to
keep an open mind and
realize that however
much we see, there is
always more to the
picture.
image source: https://www.facebook.com/stephenrcovey

15. image source: http://www.stockvault.net/photo/147804/school-test
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?

16. image source: https://flic.kr/p/7Lq7yf
Q1
Do you know what
specific STEPS they
take to search for
solutions?
YES
NO

17. image source: https://flic.kr/p/8DjY5j
Q2
Do you know what they
use to SCORE options
& what criteria are most
important to decide?
YES
NO

18. image source: https://flic.kr/p/ght8m7
Q3
Do you know what your
clients expect to
CHANGE once they
hire you?
YES
NO

19. If you’re like most of our clients,
you probably answered YES to
only 1 of 3 questions.
image source: https://flic.kr/p/638wPy

20. image source: https://flic.kr/p/bhyT8B
TALK WITH CLIENTS &
LEARN ABOUT THEIR NEEDS!

21. • Struggling to keep up with other
companies who undercut them in price
• Wants to create high quality products that
cut costs and also make them stand out
• Can’t afford to make a mistake because
their products protect lives
• Uses Google to find companies and
LinkedIn to engage with Peers
• Looking to learn from companies that
have experience in his industry
Kamal | 37 | Married
Sr. Design Engineer
$100K income
Washington D.C.
THEN DEVELOP YOUR PERSONAS
Familiarity With Your Industry
Meet Kamal

22. image source: https://flic.kr/p/cf5q3m
OWN YOUR
SUPERPOWERS
ARE YOU POSITIONING
YOURSELF TO
STAND OUT?
2

23. image source: https://flic.kr/p/9cn6gY
HOW DO YOU RESEARCH?
YOUR CLIENTS DO THE SAME!

24. image source: https://flic.kr/p/82L7jr
PEOPLE LOOK FOR
AUTHORITY!

25. image source: https://flic.kr/p/e3CC8F
COMPLETE A S.W.O.T.WITH YOUR TEAM!

26. image source: https://flic.kr/p/bX1Jqk
FOCUS ON YOUR
STRENGTHS
TO STAND OUT!

27. What Your
Customer
Wants
What Your
Competition
Does Well
What Your
Company
Does Well
X
✔
Win
Lose
Be Careful
Ignore
!
!
X
✔

28. Our cards are made with recycled paper and are very creative
OR
When you care enough to send the very best!
Winner:
Loser:

29. image source: https://flic.kr/p/56q2x2
WATCH OUT FOR JOKERS
ARE YOU MONITORING YOUR
COMPETITION?
3

30. If you are ignorant of both your enemy and
yourself,
then you are a fool and certain to be defeated in
every battle.
If you know yourself, but not your enemy,
for every battle won, you will suffer a loss.
If you know your enemy and yourself, you will win
every battle..
Sun Tzu
The Art of War
KNOW YOUR ENEMY!
“
”!
image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/

31. image source: https://flic.kr/p/56q2x2
BOTH DIRECT AND INDIRECT COMPETITORS
1. Offering the same product or service now
2. Offering similar products or services now
3. Could offer the same or similar products or
services in the future
4. Could remove the need for a product or service

32. Content
Website
Search
Social
Newsletters

33. COULD TAKE A LOT
OF TIME SO…
HAVE
GOOGLE DO
THE WORK
FOR YOU!

34. AND USE SOCIAL MONITORING
TOOLS AS WELL!

36. image source: https://flic.kr/p/5wA41m
FISH WHERE THE FISH ARE AT
ARE YOU
ENGAGING WITH YOUR
AUDIENCE
WHERE THEY ARE?
4

37. THE WEB IS A HUGE SHINY OBJECT.
CONSTANTLY EVOLVING!

38. OFTEN CAN FEEL OVERWHELMING

39. image source: https://www.facebook.com/business/power-of-advertising
TONS OF
RESEARCH
AVAILABLE

40. image source: http://goo.gl/glSwWZ
WITH STATS TO HELP YOU
MAKE SMART & FOCUSED
DECISIONS!

41. image source: https://flic.kr/p/4s9mqe
TALK WITH YOUR
CLIENTS & REVIEW
MARKET TRENDS &
STATS & THEN
FOCUS ON THE TOP
OPPORTUNITIES!

42. image source: https://flic.kr/p/9mUyKd
WASH, RINSE & REPEAT
ARE YOU MEASURING &
MONITORING RESULTS & THEN
ADJUSTING?
5

44. DISCOVER HIDDEN OPPORTUNITIES

45. CONTENT IS KING, QUEEN
& THE WHOLE CASTLE
image source: https://flic.kr/p/n5a734

46. ANALYZE TRENDS & FIND OPPORTUNITY

47. image source: https://flic.kr/p/7vBoW6
TEST
TEST
TEST MORE

48. 1
Persona for
Purpose for
Keyword Phrase for
Page that provides
Solution

49. YES, VISUAL CONTENT IS AWESOME!!!
So sweet, holding hands! & Is it really that fun working?
Avoid super lame stock photography
image source: http://pixabay.com

50. STREAMLINE DATA OVERLOAD. FOCUS ON ROI!

51. DOMINATE ONLINE LIKE A
SUPERHERO WITH 5 EASYISH TIPS
• Listen to your customers: Ask your current &
prospective clients questions
• Own a position to stand out: Focus on strengths
that solve your clients needs
• Monitor your competition: Put tools in place to
see what they are up to &how to get ahead
• Fish where the fish are at: Engage with your
audience where they are already at
• Measure & monitor results: Leverage your data
to constantly optimize your approach

52. Q&A
THANK YOU!