- apprupt is a mobile app recommendation platform that allows publishers to integrate recommended apps into their mobile websites and apps. This helps publishers open their own app stores and gives users relevant app recommendations. - apprupt has grown rapidly since 2010, partnering with 14 of Germany's top 20 mobile websites. It aims to be Europe's leading affiliate network for mobile apps by 2011. - Unlike traditional mobile ad networks, apprupt "pushes" recommended apps to users based on context rather than relying on users to "pull" app information themselves from overcrowded app marketplaces.

1. apprupt Company Presentation
Under the Radar, Mountain View
1© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
November, 2010
As seen on: Distinctions:

2. Rise of the smartphone: 300,000 iPhone & 100,000 Android apps
2© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Apple App Store: 250,000 and counting
Apple's U.S. App Store passed the quarter million milestone on Friday,
two years and 49 days after it opened. (28 August 2010)
Google: 80,000 apps in the Android Market
At a recent product launch, Google has confirmed there are over 80,000
applications on the Android Market (9 Sep 2010)
Gartner: Mobile To Outpace Desktop Web By 2013
By 2013, the combined installed base of smartphones and browser-equipped enhanced phones
will exceed 1.82 billion units. (January 2010)
2010 Smartphone market forecast to grow by 55.4% YoY
IDC now expects mobile phone vendors to ship 269.6 million converged mobile
devices this year (07 Sep 2010)

3. 3
?
3© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Users struggle to find relevant and interesting apps in overcrowded
marketplaces
“There’s no way Apple could prominently present these applications to users without overwhelming them…nobody
is going to find your app on their own.”
Jason Kinkaid, Techcrunch.com, April 2009

4. Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009
62% 60%
46%
30%
19%
10%
13%
0%
10%
20%
30%
40%
50%
60%
70%
Searching for a
specific type of app
Browsing through
top app store
rankings
Word of mouth
(recommendations
from friends or
colleagues)
See ads while using
other apps
Press/news articles
or blogs
A brand I know
introduces an app
and reaches out to
me
Other
4© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Users have to seek out apps, apps don’t come to the user
How do you discover the apps you decide to download?
(check all that apply)

5. 5© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
“Push” rather than “Pull”

6. apprupt is like “Adsense for apps” with Amazon-like recommendations
6© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
via iPhone:
m.menshealt
h.de
via iPhone:
mobil.ftd.de

7. via Android:
m.ftd.de
via iPhone:
m.menshealt
h.de
7© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Publishers are enabled to open up their own app stores
via iPad:
RTL App
(Q4)
via iPhone:
m.mtv.de
via iPhone:
m.nick.de

8. App Store Mobile Publisher
Measuring
Filtering
apprupt User
8© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Publisher
Aggregation, filtering and distribution of relevant apps at P-O-I
Relevant UserAdvertiser
business model: CPC / CPI

9. 9© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
apprupt is more than an ad network
≠
USP
publishers „sell“ apps rather
than just advertise them
contextual „in-content“
recommendation ads
complementary to traditional
display banner ads
editorial endorsement
✓
✓
✓
✓

10. 10© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
The difference between advertising and recommending apps:
users love it!
“...They even provide recommendations for new apps, which is great.”
iTunes Customer Review,
FTD.de iPhone Application

11. 0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr Jun Jul Aug Sep Oct Nov Dec Jan
11
Acceleration of publisher growth in 2010
11© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
apprupt partners with 14 out of Germany‘s Top 20
mobile websites / apps*
No. of Premium Publishers (Germany)
*according to AGOF research (comscore equivalent)

12. 12
2011 – apprupt is Europe‘s leading affiliate network for mobile apps
Neuhaus Partners
Company details
Founded in 2008
Series A in early 2010
Offices in London (UK) and Hamburg (Germany)
Covered Markets 2010: UK, Germany, Switzerland, Austria
© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
201
1
201
1
201
1
T-Venture
What we look for
US Partners: Series B Investment:
Strategic US investment (pot. in 2011)

13. Get in touch!Some of our Partners
13© 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com
Thanks!
Jascha Samadi
Managing Director & Founder
js@apprupt.com
Tel +49 (0)151 22635360
apprupt
Große Reichenstraße 27
20457 Hamburg
Germany
70 Newcomen Street
SE1 1YT London
United Kingdom