The mobile revolution is significantly impacting the business market, particularly with the growth of productivity apps, which are expected to double in size by 2016. Cloud technology and diversified device usage are facilitating this expansion, creating opportunities for developers and businesses alike. Key trends indicate a shift in decision-making power to users rather than CIOs, along with the mobilization of workforces and processes.

1. TRANSFORMING
THE WORKPLACE

2. THE MOBILE REVOLUTION
IS GROWING
As consumers, we have had an
amazing growth in the world of
apps in the past few years.
The effect is now entering
the business market with
productivity apps becoming
increasingly favourable.
The revolution is spreading over
Post-PC devices while the growth
in SaaS and cloud technology is
a clear driving force.
In 2013 global research of
over 6,000 app developers
indicated that the business and
productivity app market is
growing at a similar pace as
the consumer market but is
less congested, and offers an
attractive revenue potential for
developers.

3. KEY TRENDS
• Decisions are made by users, not
CIOs.
• Screens have diversified from PCs to
phones, tablets, e-readers, TVs, cars
and watches.
• The technology has allowed to
mobilise workforce and business
processes
• Extending availability of cloud
services to anytime and anyplace
• Extending or opening up new
marketing & sales channels
• Enabling flexible logistics and
resource management
• Creating numerous opportunities for
developers, platform vendors, OEMs
and verticals.

4. THE BUSINESS APP MARKET
WILL DOUBLE IN SIZE BY 2016

5. BUSINESS & PRODUCTIVITY APP MARKET
TO DOUBLE IN SIZE BETWEEN 2013 & 2016
Business & Productivity market
Consumer Market
$28 Bn
$39 Bn
2013
$36 Bn
$50 Bn
2014
$46 Bn
$65 Bn
2015
$58 Bn
$85 Bn
2016

6. BUSINESS APPS
A small but growing share of total app
store sales 2013
Business apps Consumer apps
$1 Bn $11 Bn

7. WALK INTO OUR
MELBOURNE STUDIO
AND DISCOVER A
COLLABORATIVE
TEAM OF DIGITAL
SAMURAI’S.
hello@hitori-inc.com
(03) 9682 8003
we think. we design. we involve. we develop.
Careful thought and
Design is not only the look,
Here we further involve our
planning are crucial to
but the overall ‘feel’ of a
clients to ensure the final
success. This stage includes
product. We ensure the
product will exceed goals
project discussions, strategy
design and interaction are
from a business & user stand
and wire-framing.
seamless.
point.
This is where the aspirations
of the project move from
concept to reality. We build
and then support product
life-cycle.