Adility Presentation
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Adility is a transactional advertising platform that enables local businesses to create and manage digital offers across mobile, web, and location-based applications. It connects merchants to publishers and developers through its network of 350 local sales offices across North America. The platform allows merchants to easily create offers and control their distribution to gain new customers. Publishers and developers can also integrate local offers into their content to generate additional revenue. Adility has experienced success with its freemium SaaS model, resulting in a 25% or higher conversion of free trials to paid accounts.
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“Marketing To, Selling and Servicing the Connected Consumer.”
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
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Adility Presentation
- 1. Transactional Advertising Platform for Merchants, Publishers and Developers Presented by: Thomas Cornelius, CEO
- 2. connects publishers and developers to the last mile – the local merchant.
- 3. Trying to solve every problem with engineers! Silicon Valley’s Big Issue
- 4. Adility uses local sales offices in an elastic environment Competitive Advantage: Feet on the Street 350 Sales Offices established throughout North America today Total market coverage with the capability of servicing all towns with a population greater than 10,000
- 5. Market Opportunity: Local Merchant •Providing steady new customer stream •Limited discretionary ad budget and time •95% are not using online location based marketing services •Need to control offer content •Managing redemptions across multiple distribution partners
- 6. Market Opportunity: Publishers •Need for local offer content •Inefficiencies to build local sales force •Consumer focused not merchant focused •Problem reaching merchants at scale •Speed to market
- 7. Adility for Local Merchants Adility is a transactional advertising platform that enables local businesses to create and manage digital offers (Deals, Gift Cards, Coupons) Web Mobile Devices Location based applications Social Gaming Create an offer once and distribute it everywhere!
- 8. • Create Offers • Distribute via Mobile and Web • Choose Publishers • No need to work with multiple publishers • Control distribution • Gain new customers • Incremental sales revenue • Performance-based • One redemption management across all publishers Adility Merchant Deal Platform Local Retail Merchants Franchised Businesses SMBs
- 9. Adility’s ability to generate instant revenue for Merchants during the free trial results in a 25% and higher upgrade ratio to paid accounts. Freemium SaaS Model
- 10. Allows publishers & developers to easily embed local offers into their sites, apps, games, etc. • New source of revenue • Additional, relevant content • Monetization of games and apps • Enables creation of new games that link online and offline components Adility Deal API
- 11. CBS includes: Partial Adility Publishers
- 12. Adility Targeted Publishers Deal Sites Social Gaming White Label Technology LBS
- 13. Thomas Cornelius, Founder & CEO • Direct sales and entrepreneurship experience • VP of Sales Smart Circle International • Founder & CEO of addashop.com Courtney Williams, Co-Founder & CRO • Co-founded Interactive One, LLC • Former vice president of Business and Strategic Development, AOL Time Warner Andrey Dovgalyuk, Co-Founder • Leads technology teams • MA in Economics from National Technical University of Ukraine “Kyiv Polytechnic Institute” Michael Meryash, Co-Founder • CEO of Smart Circle and Co-Founder of Adility. • Manages 350 local sales offices with over 5000 sales representatives Advisors • David Etling, SVP Of Product Development, Incomm; • Steven Boal, CEO, Coupons. Inc. The Adility Team
- 14. ““ Merchant Quote Being able to run multiple deals at the same time was a great way to test what worked for getting new customers. Adility makes the process fast and painless. Angie Fishman Operations manager Interstate All Battery Center Peoria, AZ
- 15. “ Publisher Quote Adility’s lean-in, proactive attitude is fantastic. You guys have been great to work with on our strategy!Bud Rosenthal SVP Paid Services AOL
- 16. Transactional Advertising Platform for Merchants, Publishers and Developers Thank You
Editor's Notes
- Walk audience through a simple example
- We have the team to do it…