The document discusses the founding and early development of Apple Inc., highlighting the contributions of key figures like Steve Jobs and Steve Wozniak. It details the tensions and conflicts that arose between the founders, particularly regarding financial agreements and communication issues. The narrative concludes with hypothetical suggestions on how Wozniak might respond to betrayal regarding compensation related to a project.

1. Group 8

2. History
Apple I computer
was designed and
hand-built by
Wozniak
Apple II computer was
designed primarily by
Wozniak and the first
computer sold by Apple
Macintosh, is a
series of PC ,
introduced by
Steve Jobs
Data source: Wikipedia

3. The Founding Team-complementarty fit
Steve Jobs
• Business sense
• Marketing
• Negotiation
Steve Wozniak
• Engineering
background
• Interest in
technology
Wayne
• familiar with
legal issues
Mike
Markkula
• a successful
executive in
Intel
• Venture
capitalist
I started to sketch out on paper what would come to be known as the Apple
[computer]. . . . I wanted to give it away for free to other people”
S. Wozniak

4. Founder tensions
Initial stage
Development stage
Complementary skills
Same goals
No benefits dispute
Product design divergence
Equity stake allocation disagreement
Position titles debate
Inefficient communication

5. Break- out issue
Atari’s chief engineer asked Jobs to develop a
computer game called Break-out.
Jobs told Wozniak to split the pay with him, but
the Break-out has had to be done in 4 days
After several years Wozniak found out that Job has
been paid more than the amount Jobs told him

6. Experiment
Imagine you are Steve Wozniak and you just found out
about the truth of the Break-out, what would you do?

7. Putting ourselves
in Wozniak’s shoes
Stay in the
company
Leave the
company
Rebuild trust
between them;
More communication
and honesty;
Money compensation
and more equity stake.
Impossibility to trust
Jobs again;
Ask for higher
money compensation;
Work with HP again
or start his own firm
Vote out Jobs
Ask for Wayne’s
support;
Jobs was also a
control freak;
Job was not reliable
even if he was a
genious.

8. 陈梦姝
黄健