Nanyi company was created in 2014 by a Group of Young Chinese person. The CEO is a 31 years old guy who wanted to change the situation regarding vegetables. He wants to provide safety and healthy vegetables at an affordable price for families.

1. L/O/G/O
ThemeGallery
ShenzhenNanyi
Acroecologicaltechnology
LLC.
Axel Boehm
Elin Nillson
Dragos Petria
Marcel Shcherbinin
Marika Torcitto
Jessica Wu
Entepreneurship 2015

2. Jason Jiang, male, Co-Founder and CEO for
Nanyi Agroecological Technology llc.
Nanyi Agroecological Technology llc. was registered on November
2014, focusing on providing safety and nutritional vegetable
production

3. Enterpreneur’s background
2
3
4
Bachelor in 2003 at Shenzhen University in business
administration. Nba at PHBS University in 20131
Two years on Macro-analysis on reputable property, specialized
on strategy planning and merge and acquisitions
Profound understanding on agriculture development model.
Currently take care of the management role of the
company.
Seven years working experience on
management consulting area

4. The idea
Jason’s passion for his hometown:younger generations
flock into cities from their hometowns
Jason had experience from previous
jobs
It is a new market and the right time

5. VISION
Growth,
harvest
Safety
Tasty and
nutrition
Healty
Nanyi

6. Facing problems
Problems in the beginning of the venture
1) Problems with production
2) How to control the quality
Problems with co-founders
1)No problems between
Jason and cofounders: well
defined roles
2) The key is to communicate
3) choose the better decision
for the company, not for
yourself

7. Support
Family
• Didn’t get any support from his family since he took a great risk
• New generation more open minded and willing to take risks
Government
• Didn’t get any financial help from the government
• But can get benefits if you follow policy of the government.
• Jason’s company get tax deduction and also the zero fee for green
channel: when you deliver vegetables from our hometown to
shenzhen, you do not need to pay for the highway fee.

8. Sometimes Jason wants to quit
Uncertainty
Pressure
Sleepless
nights

9. Looking back
Focus more on the
soiless cultivation
system
Start their healthy salad plan
earlier

10. Jason’s advices
Trust your intuition, follow your heart
Don’t think about the future, just do it
Focus on the survival of the company
Take care of your family

11. Thank You!