Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is known for its Mac computers, iPod, iPhone, iPad and Apple Watch. Its vision is for people to be above systems and structures, not subordinate to them. Its mission is to bring the best personal computing and mobile communication experiences through innovative hardware, software and services. Major products include Mac, iPhone, iPad, Apple Watch and various software like macOS, iOS, iTunes and iLife. It has retail stores and online services like the App Store. Competitors include Microsoft, Samsung, Google and others. Apple is considered one of the most innovative companies and has strong branding, ease of

1. APPLE INC.

2. INTRODUCTION
Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation.
Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II.
The company's best-known products include the Macintosh line of computers, the iPod,
the iPhone and the iPad.

3. VISION &
MISSION
VISION “Man is the creator of change in this world.
As such he should be above systems and structures,
and not subordinate to them.”
MISSION Mission“the Company is committed to bringing the
best personal computing, portable digital music
and mobile communication experience to students,
educators, creative professionals, businesses,
government agencies, and consumers through its
innovative hardware, software, peripherals, services,
and Internet offerings.”

4. COMPANY PROFILE
Established : on April
1,1976.
Founders : Steve
Jobs, Steve Wozniak,
and Ronald Wayne.
Industry :Computer HardwareComputer
SoftwareConsumer Electronics Digital distributions

5. STEVE JOBS
Steven Paul "Steve" Jobs
was an American
entrepreneur, marketer,
and inventor, who was
the co-founder,
chairman, and CEO of
Apple Inc.

6. MAJOR
HARDWAR
E
PRODUCT
S
 Apple TV
 iPad
 iPhone
 Apple Watch
 iPod (Classic, Nano, Shuffle, Touch)
 Mac (iMac, MacBook, MacBook Air, MacBook
Pro, Mini, Pro)

7. MAJOR
SOFTWAR
E
PRODUCT
S
 Mac OS X
 IOS
 I Tunes
 iWork
 QuickTime
 Safari
 I Life

8. APPLE
PRODUCTS
 I PAD
 I POD
 I PHONE
 APPLE TV
 APPLE WATCH
 IMAC LAPTOP

9. STORES &
SERVICES
 App Store
 Game Center
 I Ad
 iBook store
 iTunes Store
iWork.com
 I Cloud
 I Ad is a mobile advertising platform developed by
Apple Inc. for its iPhone, iPod Touch, and iPad line of
mobile devices allowing third-party developers to
directly embed advertisements into their applications.

10. COMPETITOR
S
 Microsoft
 Linux
 Dell
 HP
 Lenovo
 RIM
 Nokia
 HTC
 Samsung
 Google
 Sony

11. MOST
INNOVATIV
E
COMPANIE
S
 Apple
 Samsung
 Google
 Microsoft
 Toyota
 IBM
 Amazon
 Ford
 BMW
 General Electric

12. APPLE 5
YEARS PRICE
CHART

13. KEY
STATISTICS

14. TOTAL
SHAREHOLDE
R RETURN

15. INSTITUTIONA
L
SHAREHOLDER
S

16. STRENGTH
S
Innovation
Branding
Differentiated
Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and
Sales
Customer Loyalty
Online Sales

17. WEAKNESS
 High Price Proprietary System
 Niche Market
 Cannibalization

18. POSSIBLE
ACQUISITION
S & MERGERS
 NETFLIX – media
 DISNEY – media
 HULU – media
 ACTIVISION - video games dev
 ELECTRONIC ARTS – vgd
 TAKE-TWO – vgd
 TESLA - auto

19. AUTOMATIO
N SOFTWARE

20. CONCLUSIO
N
For 35 years, Apple has been a
trend-setter company able to
foresee the future.
Because their strength is the
innovation and they know, how to
‘think different’.

21. THANKYO
U
PRESENTATION BY:
RISHABH PATHAK