It will help students to know about apple strategy

1. Apple Inc.
Strategies
IB-409: Strategic Management

2. Serial Name Roll
1. Zarin Tashnim SK-030-006
2. Mumtahina Shahrin FM-030-012
3. Fahmida Akter Mina KM-030-029
4. Mainak Guha JN-030-045
5. Rakibul Hassan SM-030-047
6. Sadik Hasan Hemonto BE-030-076
Introduction
Team “TROJAN”

3. Think Different

4. 1977
1983 & 1984
1985-1996
1997
1998-2007
The Apple II Takes Center Stage
Introducing the GUI and Facing
Internal Strife
A Tumultous Decade
Steve Jobs Returns- The Age of
Revival
A New Era of Innovation
2007-Present
1976
Birth in a garage
The Age of IPhone and Beyond
History of Apple Inc.

5. Apple
Mission
&
Vision
Statement

6. Apple Mission Statement
Apple Vision Statement
We believe that we are on the face of the earth
to make great products, and that's not changing.
To bring the best user experience to its customers
through its innovative hardware,
software, and services.

7. Innovation Leadership
Maintain leadership
position in product
design and innovation
Customer-Centric
Approach
Increase customer
loyalty and brand
affinity
Global Expansion
Grow its service
businesses (App
Store, Apple music)
Strategic Objectives
Sustainability Initiatives
Prioritize renewable
energy adoption,
responsible sourcing.
Financial Growth
Focus on sustainable
revenue expansion and
margin optimization
Long-Term Vision
Aim to grow their
lucrative services.

8. Customer Segments
• Suppliers
• Manufacturers
• Retailers
• Creative Professionals
Value Proposition
• User-Friendly Products
• Innovative Design
• Seamless integration of
hardware, software
Channels
• Apple stores
• Online sales
• Authorized resellers
• Advertising campaigns
Customer Relationships
• Brand loyalty
• Unique Products
• Warranty and repair services
• Apple support communities
Revenue Streams
• Hardware sales
• Digital services
• Licensing agreements
• Partnerships
Key Activities
• Product design, development
• Marketing
• Retail operators
• Research & Development
Key Resources
• Skilled Workforce
• Supply Chain Network
• Intellectual property
• Brand Reputation
Key Partnerships
• Suppliers
• Software Developers
• Content Providers
• Technology companies
Cost Structure
• Manufacturing
• Marketing
• Distribution
Business Model of Apple

9. 1
2
3
4
5
Revenue Model of Apple
iPhone Sales
Flagship product with new releases
App Store & Services
App sales, in-app purchases, subscriptions
Mac Computers & iPads
Sales of high-performance devices
Wearables, Home & Accessories
Apple watch, AirPods, HomePod
Other Products & Services
Sales of iPods, Apple TV, iTunes content

10. SWOT
Analysis

11. S W O T
Strengths
• Most Valuable
Brand
• Trusted and
Reliable
• Top Technology
Weakness
• High Priced
Products
• Limited
Promotions
• Over-
dependence on
iPhone
Opportunities
• Consistent
Customer
Growth
• Qualified
Professionals
• Expansive
Distribution
Network
Threats
• Antitrust threat
• Increasing
Competition
• Market
Penetration

12. Apple’s Marketing Mix
Place
Apple Store locations
online stores
Authorized resellers
Telecommunications
companies
Promotion
Advertising
Personal Selling
Sales Promotion
Public Relations
Product
iPhone
iMac , iPad
Wearables, Home,
and Accessories
AppleCare
Cloud Services
Digital Content
Payment Services
Price
Premium pricing strategy
Freemium pricing strategy

13. iMac
A line of all-in-one
Mac desktop
computers
Macbook
The MacBook is a
line of Mac laptops
iPhone
The iPhone is a line
of smartphones
iPad
The iPad is a brand of
iOS and iPadOS-based
tablet computers
Apple’s Product Line

14. Watch
A wearable
smartwatch that
allows users to
accomplish a variety
of tasks
Airpods
AirPods are wireless
Bluetooth earbuds
Pencil
Apple Pencil is a line
of wireless stylus pen
accessories
Magic trackpad
Magic Trackpad is the
full range of Multi-
Touch gestures and
Force Touch
technology.
Apple’s Product Line (Continued…)

15. Apple’s Product Line (Continued…)
Apple Vision Pro is Apple’s first 3D camera. You can
capture magical spatial photos and spatial videos in
3D, then relive those cherished moments like never
before with immersive Spatial Audio.

16. A cloud service, iCloud enables
users to store and sync data
across devices
Apple TV+
A subscription streaming
service that offers a selection
of original production film and
television series called Apple
Originals.
Apple Fitness+
An exercise tracking
companion app announced by
Apple Inc. during their
September 2014 Special Event.
Apple’s Services
Apple Music
An audio and video
streaming service developed
by Apple Inc.
Apple Arcade
A video game
subscription service
offered by Apple.
Apple Podcasts
An audio streaming service and
media player application
developed by Apple Inc. for
playing podcasts.
iCloud+

17. Apple’s Competitors
Apple faces stiff competition across its product
lines.
Image: Apple dominates the
competition among wireless
headphone customers (via Airpods)
Apple isn't alone at the top. Apple faces competition
from tech giants like Google and Amazon. It faces
high competition from established players like
Samsung who constantly innovate and offer similar
features at times at lower prices. It puts pressure on
Apple to maintain its premium brand position while
justifying its pricing strategy.

18. Apple’s Competitors (Continued…)
Smartphones:
Samsung, Google
Pixel, Huawei,
Xiaomi
Computers:
Microsoft, Dell, HP,
Lenovo
Tablets:
Amazon Fire tablets,
Microsoft Surface
Smartwatches:
Samsung, Fitbit,
Garmin

19. User-Centric
Design:
Apple prioritizes
user-friendly
interface, calling
it “IOS”.
Apple has cultivated a powerful brand image
synonymous with quality, sleek design, and cutting-
edge technology.
Premium Perception:
Competitive Advantages
Intellectual Property:
Apple heavily invests in IP
through patents
Security and Privacy:
Apple positions itself as a
leader in data security
and user privacy.

20. 3
1
2
4
Product
Differntiation
Seamless
Ecosystem
Focus on
customer
experience
Strong
brand image
Apple’s strategies to achieve
these competencies

21. Why Apple doesn’t
operate in Bangladesh? Market size and regulation
Logistics and Infra-structure
Taxation Poliies
Fous on Regional Hub
Maturing Market