The document discusses the success of Apple under Steve Jobs, detailing the company's growth in revenue and profit from 2007 to 2008. It highlights key strategies such as creating a customer-centric retail experience and emphasizing innovation and passion among employees. Additionally, it encapsulates Jobs’ management style and vision for Apple's future in technology and retail.

1. Apple Story
Saturday, March 10, 2012

2. Agenda
Introduction
Steve Jobs speaks out
Apple Store Success
The Apple way
And some more...
Saturday, March 10, 2012

3. Introduction
Steve Jobs speaks out
Apple Store Success
The Apple way
And some more...
Saturday, March 10, 2012

4. 3
Saturday, March 10, 2012

5. 1984
Saturday, March 10, 2012

6. 2001
Saturday, March 10, 2012

7. 2007
Saturday, March 10, 2012

8. What’s next?
Saturday, March 10, 2012

9. “But the best way
to predict the future is
to invent it. "
Saturday, March 10, 2012

10. $ Revenue Billion
Saturday, March 10, 2012

11. $ Revenue Billion
Q2-2007
Q2-2008
Saturday, March 10, 2012

12. $ Revenue Billion
5.26
Q2-2007
Q2-2008
Saturday, March 10, 2012

13. $ Revenue Billion
7.51
5.26
Q2-2007
Q2-2008
Saturday, March 10, 2012

14. +44%
Saturday, March 10, 2012

15. $ Profit Billion
Saturday, March 10, 2012

16. $ Profit Billion
Q2-2007
Q2-2008
Saturday, March 10, 2012

17. $ Profit Billion
1.05
Q2-2007
Q2-2008
Saturday, March 10, 2012

18. $ Profit Billion
1.05
0.77
Q2-2007
Q2-2008
Saturday, March 10, 2012

19. +33%
Saturday, March 10, 2012

20. Saturday, March 10, 2012

21. “I'd shut it down and give the money
back to the shareholders."
Michael Dell - October 6, 1997
Saturday, March 10, 2012

22. "We're coming after you, you're in our sights."
Steve Jobs - November 10, 1997
Saturday, March 10, 2012

23. Jan 3, 2006 Market value $ Billion
Saturday, March 10, 2012

24. Jan 3, 2006 Market value $ Billion
Apple
Dell
Saturday, March 10, 2012

25. Jan 3, 2006 Market value $ Billion
72.13
Apple
Dell
Saturday, March 10, 2012

26. Jan 3, 2006 Market value $ Billion
71.97
72.13
Apple
Dell
Saturday, March 10, 2012

27. May 2, 2008 Market value $ Billion
Saturday, March 10, 2012

28. May 2, 2008 Market value $ Billion
Apple
Dell
Saturday, March 10, 2012

29. May 2, 2008 Market value $ Billion
159.00
Apple
Dell
Saturday, March 10, 2012

30. May 2, 2008 Market value $ Billion
159.00
39.00
Apple
Dell
Saturday, March 10, 2012

31. Introduction
Steve Jobs speaks out
Apple Store Success
The Apple way
And some more...
Saturday, March 10, 2012

32. Steve Jobs speaks out
Saturday, March 10, 2012

33. The birth of the iPhone
Saturday, March 10, 2012

34. Saturday, March 10, 2012

35. Let’s make a great
phone that we fall
in love with
Saturday, March 10, 2012

36. The smartest software guys said
“Yes, we can!”
Saturday, March 10, 2012

37. What drives Apple employees
Saturday, March 10, 2012

38. We do what we are doing best and we love it.
Saturday, March 10, 2012

39. Why people want to work at Apple
Saturday, March 10, 2012

40. Under one roof
Saturday, March 10, 2012

41. Steve Jobs
management style
Saturday, March 10, 2012

42. Connect 100 people
Saturday, March 10, 2012

43. Finding talents
Saturday, March 10, 2012

44. “Are you going to fall in
love with Apple?”
Saturday, March 10, 2012

45. Marathon meeting Monday AM
Saturday, March 10, 2012

46. dealing with roadblocks
Saturday, March 10, 2012

47. Make it easy
for switcher.
Saturday, March 10, 2012

48. Introduction
Steve Jobs speaks out
Apple Store Success
The Apple way
And some more...
Saturday, March 10, 2012

49. In the year 2000
Steve worried about distribution.
Saturday, March 10, 2012

50. Apple store is the solution.
Saturday, March 10, 2012

51. Who is the best in retail?
Saturday, March 10, 2012

52. Mickey Drexler
former CEO Gap
Saturday, March 10, 2012

53. Ron Johnson
former VP Target
Saturday, March 10, 2012

54. 20 prototype stores
Saturday, March 10, 2012

55. Designed based on product category
by how company organized internally
Saturday, March 10, 2012

56. Redesigned
1/4 products
the rest around interests
Saturday, March 10, 2012

57. Ask customers
16 out of 18
Best experience...
Saturday, March 10, 2012

58. Saturday, March 10, 2012

59. Saturday, March 10, 2012

60. Instead of dispensing alcohol,
we dispense advice.
Saturday, March 10, 2012

61. First 2 stores
VA and CA
May 19, 2001
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62. Saturday, March 10, 2012

63. Saturday, March 10, 2012

64. Saturday, March 10, 2012

65. Saturday, March 10, 2012

66. Saturday, March 10, 2012

67. Saturday, March 10, 2012

68. Saturday, March 10, 2012

69. Saturday, March 10, 2012

70. Introduction
Steve Jobs speaks out
Apple Store Success
The Apple way
And some more...
Saturday, March 10, 2012

71. Saturday, March 10, 2012

72. Self educated
Saturday, March 10, 2012

73. Curiosity
Saturday, March 10, 2012

74. Innovate
Saturday, March 10, 2012

75. Passion for excellence
Saturday, March 10, 2012

76. Invest in R&D
even during the bad time
Saturday, March 10, 2012

77. Tie in with Hollywood
Saturday, March 10, 2012

78. Saturday, March 10, 2012

79. Saturday, March 10, 2012

80. Saturday, March 10, 2012

81. Learn from mistakes
Saturday, March 10, 2012

82. Introduction
Steve Jobs speaks out
Apple Store Success
The Apple way
And some more...
Saturday, March 10, 2012

83. Great communicator
Saturday, March 10, 2012

84. Rehearsal
Saturday, March 10, 2012

85. A great
story-teller
Saturday, March 10, 2012

86. Apple Story
Saturday, March 10, 2012

87. http://money.cnn.com/galleries/2007/fortune/0703/gallery.apple_store.fortune/6.html
http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/
The Apple Way
Saturday, March 10, 2012

88. Saturday, March 10, 2012