This document contains discussion questions and answers from a case study meeting about Mashaweer, an Egyptian delivery company. It describes the various applications Mashaweer uses like ERP, CISCO call center software, and an API to integrate with third parties. Equipping riders with PDAs provides benefits like accurate order tracking and error reduction. Expanding to Cairo was a good decision as it was the first large-scale company of its kind, facilitating new demand. Mashaweer's strategies around delivery times, call center utilization, and expansion should help it sustain its market share. Competition from Wassaly is not expected to be too aggressive as Mashaweer is much larger in scale and the only major player in Egypt.

1. GROUP MEMBERS
1. Arni B. Hj. Morshidi P14D461P
2. Anisah Bt Ismail P14D389P
3. Syarifah Rohaya Bt Wan Idris P14D397P
4. Dayang Adelina Bt Hj Abang Muan P14D394P
5. Norhana Aini Bt Saini P14D398P

2. CASE STUDY MEETING 1

3. • What kinds of applications are described
in this case? What business functions do
they support?
Question 1
• What are the benefits from equipping
their riders with PDAs?Question 2
• Was it a good decision to expand the
business to Cairo? What are the
implications of information systems?
Question 3

4. • Do you think that Mashaweer
will be able to accomplish
their future strategy and
sustain its market share?
Question 4
• Do you think in near future,
the competition between
Mashaweer andWassaly will
be aggressive? Why?
Question 5

5. Question 1
What kinds of applications are described in
this case? What business functions do they
support?
Enterprise
Resource
Planning (ERP)
• Automated and integrated the majority of an organization’s
business process including production planning, cosy and
development, sales and marketing, manufacturing, inventory
management and shipping and payment.
• Share common data and practices across the entire enterprise
• Produce and asses information in real-time environment
CISCO
• The company investing in an innovative contact center and using CISCO
• Supports up to 3001P phones, a reporting module and a module and a
recording system made it much easier for Mashaweer to track its
received calls and work on any problem that might face its customer
service agents
• expected to make up an important revenue stream for the company as
their sales and marketing strategy

6. Question 1
What kinds of applications are described in
this case? What business functions do they
support?
Mashaweer’s
Server
• Routes management and optimization
• Clients (Management, reports, discounts)
• Packages tracking
• Contracts
• CallCenter
• Cash transactions and expenses tracking or representatives and
satellite offices
Application
Programmers’
Interface
(API)
• A set of programming instructions and standards for accessing a web-based
software application or web tool
• Other software developers can design products that are powered by its
service
• A method of integrating Mashaweer ordering system with third parties
• Allows third parties to automate their delivery system and integrate
Mashaweer into their existing CRM/dispatching systems, opening a wide
opportunity for business expansion

7. Question 1
What kinds of applications are described in
this case? What business functions do they
support?
SCADA (Supervisory Control
and Data Acquisition)
• A category of software application
program for process control, the gathering
of data in real time from remote locations
in order to control equipment and
condition
• Presented on a big screen will be available
at Mashaweer headquarters to monitor all
live orders and measure the traffic in case
of rush hours, thus enabling the operation
team to react and try a preventive and
corrective action

8. Question 2 What are the benefits from equipping
their riders with PDAs?
Elements
• Order items progress tracking
• Collection of order fees and other
costs, against a printed invoice
• Package handling (barcode
scanning and destinations)
• Messaging
• Cash and expenses tracking
• Synchronizing data periodically and
at the beginning of each shift
• Monitor and control of employee
i.e. riders
Benefits
• the operation process to be
monitored accurately
• decreases the amount of errors

9. Question 3
Was it a good decision to expand the
business to Cairo? What are the implications
of information systems?
Implications
To facilitate working conditions
and reduce costs is
the technological advances that
occur every day
Heavily depends on technological
tools, and would benefit from the
advancements and price reductions
that continuously take place
Total costs will decrease, enabling
it to decrease its prices and further
improve its quality to become even
more convenient
YES
It was the first and only company
of its nature
It grew as surprisingly fast pace
It creates a cultural change that
significantly affects the demand on
the service.

10. Question 4
Do you think that Mashaweer will be able to
accomplish their future strategy and sustain its
market share?
STRATEGIES SUGGESTION
Mashaweer Market • not have 30 minutes delivery time in place
• have the website generate how long the
delivery would take based on what is
ordered such as if under 10 items are ordered
the half an hour delivery time could stay
in place, but anything over may require a 45
minutes delivery time and so on and so forth
Call Centre • fully utilizing the Mashaweer’s website to
include online requests to be send straight to
the PDA so as not fully rely on the call center
to make orders
• consider a mobile application tomake direct
requests straight from client smart phone
Geographical Expansion • Utilizing the call center for other business
practices
• Utilizing the call center for other business
practices

11. Question 5
Do you think in near future, the competition
between Mashaweer andWassaly will be
aggressive? Why?
Advantages
Database of
thousands of loyal
clients.
Self-investment is
manageable
Various revenue
streams.
Highly qualified
and carefully
selected riders
NO
The only company of its kind in Egypt
in big scale
Wassaly operates on a much smaller
scale