Apple Inc. has experienced significant growth and evolution since its founding in 1976. Under the leadership of Steve Jobs and now Tim Cook, Apple has transformed from a computer manufacturer to a global technology giant known for innovative products like the iPod, iPhone, and iPad. Apple focuses on maintaining simplicity in its products and strategy while also adapting to remain on the cutting edge of technology and consumer demand internationally.

1. Apple Inc.
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Tereza Vinklerova, Janie Bube, Anton Shaporin
Managing in North America
Term Project

2. Table of contents
History
Leadership
Structure
Product
Company Performance
Strategy
Competitive Strengths
International Strategy
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3. History
1976–1980: The early years
1981–1985: Lisa and Macintosh
1986–1993: Rise and fall
1994–1997: Attempts at reinvention
2005–2007: The Intel transition
2007–2011: Widespread success
2011–present: Post–Steve Jobs era
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4. Leadership
Steve Job’s era:
– When Steve Jobs was alive he was a only one
corporate director who made every critical
decision
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5. Leadership
Source: http://photos.macnn.com/news/1105/apple-structurelg.jpg Think different.

6. Leadership
Tim Cook: CEO
John Browett: Senior Vice President - Retail
Eddy Cue: Senior Vice President – Internet Software and Services
Scott Forstall: Senior Vice President – iOS software
Jonathan Ive: Senior Vice President – Industrial Design
Bob Mansfield: Senior Vice President – Hardware Engineering
Peter Oppenheimer: Senior Vice President and Chief Financial
Officer
Philip W. Shiller: Senior Vice President – Worldwide Marketing
Bruce Sewell: Senior Vice President and General Counsel
Jeff Williams: Senior Vice President - Operations
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7. Structure
Result in effective, multi-facetted company that
can cater to many
Follows 3 industry categories:
– Software engineering
– Hardware manufacturing
– Retail
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8. Product
iPod
iPhone
iPad
MacBook
iMac
Macintosh
iCloud
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9. Company Performance
Financially
Market – wise
Environmentally
Source: http://www.tjenkinsdesign.com/images/apple%25202010%2520annual.jpg
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10. Strategy
2 main ideas for Apple:
– Keep things simple
– Be flexible
Goals:
– Increase the demand from customers and keep pushing for innovation products
– Be adaptable and bring new ideas
– Be the first one with the new product
Vision:
– to ensure that all operations of Apple ran efficiently and smooth
– This company continues as:
– vital, innovative company
– active in very competitive environment
Mission:
– crucial to bring innovation products to the market
In September 2009 was Apple put in 20 top brands Think different.

11. WWDC
Apple Worldwide Developers Conference
- in California
To show the world what is new in software and other
technologies.
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12. Competitive Strengths
SWAT Analysis:
Strengths: innovation, strong partnership support, strong brand
name, robust financial performance, great customer service
Weaknesses: problems with some functions, Adobe Flash Player
doesn’t work on iPad, iPhone
Opportunities: international market
Threats: recession, stronger competitors
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13. International Strategy
Understands importance of internationalization
Economies of scale
Time to market
Investing abroad
3 main markets:
– The Americas
– Europe
– Japan
– main 2012 revenue is not from the Americas
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14. International Strategy
Source: http://www.google.com/imgres?q=apple+financial+performance+2012 Think different.