SlideShare a Scribd company logo
@agatestudio
App Store
Dave
Publishing
Agate Studio
@agatestudio
Data Research:
Publishing Game In App Store
@agatestudio
2013 MARKET OVERVIEW
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
Market Share:
Based on The Business Model
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
Comparison between APRD:avg CPI
@agatestudio
Top Country
@agatestudio
By Download By Revenue
Top Game & Publisher
Game Publisher Game Publisher
@agatestudio
@agatestudio
Top Genre
By Download:
1. Action
2. Arcade
3. Puzzle
4. Adventure
5. Simulation
By Revenue:
1. RPG
2. Simulation
3. Action
4. Strategy
5. Puzzle
@agatestudio
TOP CHARTS
&
FEATURED IN APP STORE
@agatestudio
TOP CHARTS
@agatestudio
@agatestudio
@agatestudio
TOP 10 RANK: INSTALLS NEEDED
Benefits:
• Boost Organic
Download
(means lower eCPI)
• Boost Revenue
@agatestudio
WARNING!
• Note that your game‘s appeal needs to be broad enough to benefit from
such exposure, as a top chart position does not offer any targeting
• Do not stop ads after reach top chart
@agatestudio
FEATURED APPS
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
COMMON TIPS TO…
@agatestudio
DISCOVERABILITY & TRAFFICS
• 63% of people use search function to discover new
apps.
• Keywords used in the title score highest.
• Paid Marketing
– Traffic suppliers: Ad networks, Mobile agencies, Big App Publishers
• Free Marketing
– Press release
– Game review
– Cross promotion (either 3rd party or your other games)
@agatestudio
DOWNLOAD CONVERSION
• Reviews drive attention
• Optimize: icon, first screen shot, game rating, description.
@agatestudio
LOCALIZE
@agatestudio
Reduce Risks
• Use Test Market
• Paid download: use CPI basis to minimize risk
• Publisher partnership
• Aim for quality not quantity
• Focus and prioritize (esp when ur budget is limited)
@agatestudio
THANK YOU
Data Sources :
App Annie, Sensor Tower, Distimo, TradeMOB, App Lift, some game articles and some blogs.

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