This document discusses ways to persuade people effectively. It notes that nagging and coercion do not work and that the art of persuasion is getting people to want what you want. It identifies 10 common barriers to successful persuasion, such as talking too much, providing too much information, and getting desperate. Research shows that people are persuaded by those who keep promises, are reliable, sincere, honest, and knowledgeable. Key skills for successful persuaders include having high self-esteem, empathy, good listening skills, building rapport and trust, clear communication, and being organized.