1) The document discusses changes Apple made to the iOS app search and discovery features in iOS 6, making app categories harder to access and search results more limited.
2) It then compares the Apple App Store search to the Google Play Store, finding that Google Play returns more search results per page, makes deeper search results easier to access, and may use techniques like synonym expansion and spell checking to improve search visibility.
3) Finally, it argues that search engine optimization is still important for the Google Play Store, and that SearchMan's tools can help developers track search performance, improve their app's keywords, and increase discovery on the Google Play Store.
The report summarizes app store analytics for the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, and Windows Marketplace in June 2010. It finds that the percentage of apps with in-app purchases is higher for the Apple App Store on iPad (10%) than iPhone (2%), with games and social networking having the most. It also lists the top grossing paid and free apps with in-app purchases for each store, noting the most successful apps and their monetization strategies.
The document provides summaries of marketing campaigns for various mobile apps. It describes the background and challenges for each app, the marketing solutions implemented through ComboApp Marketing & PR, and the results achieved. Common solutions included revising app descriptions and keywords for SEO optimization, generating positive reviews, and distributing press releases. The campaigns helped apps improve their visibility, rankings and sales on the App Store.
Ten Critical Trends in Local Media & MarketingLocalogy
This document outlines 10 critical trends in local media and marketing:
1. Increased mobile device usage and time spent on apps is shifting digital media consumption and advertising revenue to mobile platforms.
2. Mobile payments and digital wallets are growing rapidly, especially for small transactions like coffee and tickets, though the landscape remains very competitive.
3. Efforts to connect digital and physical worlds through data and location-based targeting aim to measure the impact of online ads on offline sales.
4. Location data is increasingly used for behavioral targeting and retargeting on mobile devices.
Foursquare Mobile Payments - General Assembly UX DI course, summer 2014Marta Fioni
Adding mobile payments to the existing app to drive users engagement - Group project/ 3 weeks duration.
The challenge of this project was to understand the problems we could solve for them when paying in physical locations, and subsequently do design a solution for them.
By running surveys and interviews, we figured out that most of Foursquare users had the problem of paying for a minimum amount with cards in coffee shops, and wanted to pay by a barcode or similar solution. They wanted to interact with the barista, and they wanted the gesture to still feel like a transaction.
We also tested incentives to understand what could led users to be the early adopters of the solution, and it turned out that they wanted something as surprising as a flash sales, not loyalty schemes or games.
We then moved to creating a clickable prototype to integrate both payment and incentives into the look and feel of the Foursquare app, and tested it with more users.
The document outlines an agenda for a UX design meeting focused on designing a website for an organization called the Institute of Inclusive Security. The agenda includes: introducing team members and the organization's goals; discussing the target users and how to understand their needs; exploring UX design methodologies like user-centric design and prototyping; considering industry best practices; and gathering ideas from other team members and users. It then discusses prototyping different design concepts to test with stakeholders and gather feedback before building the final website.
App Store SEO: Google Play (Android) vs Apple App StoreApps4All
The document compares the Google Play store and Apple App store. It finds that the Google Play store displays more search results per page, makes deeper search results easier to access, and returns many more total results for various queries. Google Play may also use synonyms and spell checking to return more results. However, fewer developers update their apps on Google Play, making it less competitive. While Apple has credit card info, Google has tried carrier billing to improve monetization on Google Play. Finally, search engine optimization is easier on Google Play since there is no approval process, no need for secret tags, and descriptions are important.
Mobile App Developers - DevBatch Mobile Apps PortfolioDevBatch Inc.
DevBatch is a provider of cutting edge technology solutions and services in North America, Europe, Middle East and Emerging Economies. We believe that innovation; commitment to quality, and effective partnership with our clients is the foundation of success.
Next11 Xyologic - In The App Economy Germany Is Not A Technology Adoption Isl...Hmmaha
1) Mobile apps are disrupting industries globally through free apps and in-app purchases rather than paid apps.
2) Local app economies are no longer isolated but instead see international competition from major publishers.
3) Users are increasingly willing to pay for valuable features within free apps related to games, information, services and more through in-app purchases rather than paying for entire apps.
The report summarizes app store analytics for the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, and Windows Marketplace in June 2010. It finds that the percentage of apps with in-app purchases is higher for the Apple App Store on iPad (10%) than iPhone (2%), with games and social networking having the most. It also lists the top grossing paid and free apps with in-app purchases for each store, noting the most successful apps and their monetization strategies.
The document provides summaries of marketing campaigns for various mobile apps. It describes the background and challenges for each app, the marketing solutions implemented through ComboApp Marketing & PR, and the results achieved. Common solutions included revising app descriptions and keywords for SEO optimization, generating positive reviews, and distributing press releases. The campaigns helped apps improve their visibility, rankings and sales on the App Store.
Ten Critical Trends in Local Media & MarketingLocalogy
This document outlines 10 critical trends in local media and marketing:
1. Increased mobile device usage and time spent on apps is shifting digital media consumption and advertising revenue to mobile platforms.
2. Mobile payments and digital wallets are growing rapidly, especially for small transactions like coffee and tickets, though the landscape remains very competitive.
3. Efforts to connect digital and physical worlds through data and location-based targeting aim to measure the impact of online ads on offline sales.
4. Location data is increasingly used for behavioral targeting and retargeting on mobile devices.
Foursquare Mobile Payments - General Assembly UX DI course, summer 2014Marta Fioni
Adding mobile payments to the existing app to drive users engagement - Group project/ 3 weeks duration.
The challenge of this project was to understand the problems we could solve for them when paying in physical locations, and subsequently do design a solution for them.
By running surveys and interviews, we figured out that most of Foursquare users had the problem of paying for a minimum amount with cards in coffee shops, and wanted to pay by a barcode or similar solution. They wanted to interact with the barista, and they wanted the gesture to still feel like a transaction.
We also tested incentives to understand what could led users to be the early adopters of the solution, and it turned out that they wanted something as surprising as a flash sales, not loyalty schemes or games.
We then moved to creating a clickable prototype to integrate both payment and incentives into the look and feel of the Foursquare app, and tested it with more users.
The document outlines an agenda for a UX design meeting focused on designing a website for an organization called the Institute of Inclusive Security. The agenda includes: introducing team members and the organization's goals; discussing the target users and how to understand their needs; exploring UX design methodologies like user-centric design and prototyping; considering industry best practices; and gathering ideas from other team members and users. It then discusses prototyping different design concepts to test with stakeholders and gather feedback before building the final website.
App Store SEO: Google Play (Android) vs Apple App StoreApps4All
The document compares the Google Play store and Apple App store. It finds that the Google Play store displays more search results per page, makes deeper search results easier to access, and returns many more total results for various queries. Google Play may also use synonyms and spell checking to return more results. However, fewer developers update their apps on Google Play, making it less competitive. While Apple has credit card info, Google has tried carrier billing to improve monetization on Google Play. Finally, search engine optimization is easier on Google Play since there is no approval process, no need for secret tags, and descriptions are important.
Mobile App Developers - DevBatch Mobile Apps PortfolioDevBatch Inc.
DevBatch is a provider of cutting edge technology solutions and services in North America, Europe, Middle East and Emerging Economies. We believe that innovation; commitment to quality, and effective partnership with our clients is the foundation of success.
Next11 Xyologic - In The App Economy Germany Is Not A Technology Adoption Isl...Hmmaha
1) Mobile apps are disrupting industries globally through free apps and in-app purchases rather than paid apps.
2) Local app economies are no longer isolated but instead see international competition from major publishers.
3) Users are increasingly willing to pay for valuable features within free apps related to games, information, services and more through in-app purchases rather than paying for entire apps.
1) Mobile apps are disrupting industries globally through free apps and in-app purchases rather than paid apps.
2) Local app economies are no longer isolated but instead see international competition from major publishers.
3) Users are increasingly willing to pay for valuable features within free apps related to games, information, services and more through in-app purchases rather than paying for entire apps.
1) The document discusses analytics data from the app stores, showing growth in downloads and revenues, with games making up 30-35% of downloads and over 60% of revenues.
2) It provides various analytics on top earning apps and categories, with the number 1 app in the US generating over 114,000 daily downloads in January 2013 and the top 3 grossing apps generating $8.3 million in revenues.
3) The document emphasizes that focusing on in-app purchases and user engagement can lead to more sustainable long-term revenues than one-time app purchases.
Grafio became a top productivity app, reaching #1 in several countries including the US, Australia, and South Korea. The document discusses strategies the app used such as releasing a free version to gain users and then targeting price drops and feature updates to boost conversions. It also covers lessons learned around user feedback and letting the users determine the product direction.
This document provides 12 tactics for mobile app growth and monetization. It discusses testing apps out of market before launch, leveraging app store featuring and reviews to gain downloads, optimizing app store listings through keywords and localization, targeting ads and notifications, personalizing the app experience, and implementing gamification to encourage long-term user retention and engagement. The goal is to acquire and actively users through effective marketing and product strategies.
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Mobilezapp is an expert in developing mobile apps for various platforms like iPhone, iPad, Android, BlackBerry and Windows Mobile. They have a large team of experienced developers and designers. Their process involves stakeholder interviews, competitive analysis, wireframing, prototyping and coding. They aim to deliver apps faster, cheaper and better than traditional developers by leveraging their extensive library of code modules and unique development approach.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also outlines their development process, which includes competitive analysis, stakeholder interviews, wireframing, prototyping, and coding. Mobilezapp emphasizes delivering apps faster and at a lower cost compared to traditional mobile developers.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging an existing code library to speed development.
This document provides an overview of Mobilezapp and their mobile app development services. It discusses their expertise developing apps across major platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive costs. The document also outlines their process, which includes stakeholder interviews, wireframing, prototyping, and coding to deliver custom apps tailored to each client's needs.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also outlines their development process, which includes competitive analysis, stakeholder interviews, wireframing, prototyping, and coding. Mobilezapp emphasizes delivering apps faster and at a lower cost compared to traditional mobile developers.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging an existing code library to speed development.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also outlines their development process, which includes competitive analysis, stakeholder interviews, wireframing, prototyping, and coding. Mobilezapp emphasizes delivering apps faster and at a lower cost compared to traditional mobile developers.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also summarizes their unique development process which begins with stakeholder interviews and prototyping before development begins. This is intended to deliver apps faster, cheaper, and better than traditional approaches. Mobilezapp also highlights their large team of experienced developers and emphasis on producing apps with excellent graphic design and user interfaces.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging an existing code library to speed development.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also outlines their development process, which includes competitive analysis, stakeholder interviews, wireframing, prototyping, and coding. Mobilezapp emphasizes delivering apps faster and at a lower cost compared to traditional mobile developers.
This document provides an overview of Mobilezapp and their mobile app development services. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive costs. The document also outlines their process, which includes stakeholder interviews, wireframing, prototyping, and coding to deliver custom apps tailored to each client's needs.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also summarizes their unique development process which begins with stakeholder interviews and prototyping before development begins. This is intended to deliver apps faster, cheaper, and better than traditional approaches. Mobilezapp also highlights their large team of experienced developers and emphasis on producing apps with excellent graphic design and user interfaces.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging existing code modules to streamline development.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also summarizes Mobilezapp's development process which includes stakeholder interviews, creating wireframes and prototypes, designing graphics and user interfaces, and finally coding the app. The document promotes Mobilezapp's ability to build custom mobile apps faster and at lower costs compared to competitors.
More Related Content
Similar to SearchMan Mobile Search Presentation at FOUND
1) Mobile apps are disrupting industries globally through free apps and in-app purchases rather than paid apps.
2) Local app economies are no longer isolated but instead see international competition from major publishers.
3) Users are increasingly willing to pay for valuable features within free apps related to games, information, services and more through in-app purchases rather than paying for entire apps.
1) The document discusses analytics data from the app stores, showing growth in downloads and revenues, with games making up 30-35% of downloads and over 60% of revenues.
2) It provides various analytics on top earning apps and categories, with the number 1 app in the US generating over 114,000 daily downloads in January 2013 and the top 3 grossing apps generating $8.3 million in revenues.
3) The document emphasizes that focusing on in-app purchases and user engagement can lead to more sustainable long-term revenues than one-time app purchases.
Grafio became a top productivity app, reaching #1 in several countries including the US, Australia, and South Korea. The document discusses strategies the app used such as releasing a free version to gain users and then targeting price drops and feature updates to boost conversions. It also covers lessons learned around user feedback and letting the users determine the product direction.
This document provides 12 tactics for mobile app growth and monetization. It discusses testing apps out of market before launch, leveraging app store featuring and reviews to gain downloads, optimizing app store listings through keywords and localization, targeting ads and notifications, personalizing the app experience, and implementing gamification to encourage long-term user retention and engagement. The goal is to acquire and actively users through effective marketing and product strategies.
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Mobilezapp is an expert in developing mobile apps for various platforms like iPhone, iPad, Android, BlackBerry and Windows Mobile. They have a large team of experienced developers and designers. Their process involves stakeholder interviews, competitive analysis, wireframing, prototyping and coding. They aim to deliver apps faster, cheaper and better than traditional developers by leveraging their extensive library of code modules and unique development approach.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also outlines their development process, which includes competitive analysis, stakeholder interviews, wireframing, prototyping, and coding. Mobilezapp emphasizes delivering apps faster and at a lower cost compared to traditional mobile developers.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging an existing code library to speed development.
This document provides an overview of Mobilezapp and their mobile app development services. It discusses their expertise developing apps across major platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive costs. The document also outlines their process, which includes stakeholder interviews, wireframing, prototyping, and coding to deliver custom apps tailored to each client's needs.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also outlines their development process, which includes competitive analysis, stakeholder interviews, wireframing, prototyping, and coding. Mobilezapp emphasizes delivering apps faster and at a lower cost compared to traditional mobile developers.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging an existing code library to speed development.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also outlines their development process, which includes competitive analysis, stakeholder interviews, wireframing, prototyping, and coding. Mobilezapp emphasizes delivering apps faster and at a lower cost compared to traditional mobile developers.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also summarizes their unique development process which begins with stakeholder interviews and prototyping before development begins. This is intended to deliver apps faster, cheaper, and better than traditional approaches. Mobilezapp also highlights their large team of experienced developers and emphasis on producing apps with excellent graphic design and user interfaces.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging an existing code library to speed development.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also outlines their development process, which includes competitive analysis, stakeholder interviews, wireframing, prototyping, and coding. Mobilezapp emphasizes delivering apps faster and at a lower cost compared to traditional mobile developers.
This document provides an overview of Mobilezapp and their mobile app development services. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive costs. The document also outlines their process, which includes stakeholder interviews, wireframing, prototyping, and coding to deliver custom apps tailored to each client's needs.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also summarizes their unique development process which begins with stakeholder interviews and prototyping before development begins. This is intended to deliver apps faster, cheaper, and better than traditional approaches. Mobilezapp also highlights their large team of experienced developers and emphasis on producing apps with excellent graphic design and user interfaces.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging existing code modules to streamline development.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also summarizes Mobilezapp's development process which includes stakeholder interviews, creating wireframes and prototypes, designing graphics and user interfaces, and finally coding the app. The document promotes Mobilezapp's ability to build custom mobile apps faster and at lower costs compared to competitors.
Similar to SearchMan Mobile Search Presentation at FOUND (20)
1. SEO for Apps
+
UpdatedApril 1, 2013
by SearchMan.com 1
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.
2. First…Do you know what Apple did last
summer?
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2
3. In iOS6, “categories” hidden & harder to
access
ios 5: “Categories” in menu “categories” hidd
ios 6:
3
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.
4. “Categories” also harder to use in iOS 6.
3rd
2nd
1st
In ios-5, only 3 taps needed to access 4
an
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.
5. Compare “Categories” in iOS5with iOS6
2nd 3rd 4th 5th
1st
In ios-6, five taps needed, Almost 2x as
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 5
6. Genius debuts, “search” stays on main
menu.
X
Old: ios 5 – “Search” New: ios 6 – “Search
6
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.
7. Search is biggest driver of app
discovery…
Search vs. In-App Ads
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 7
8. Wait. Have we seen this movie before?
Old: ios 5 “categories” New: ios 6 “search”
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 8
10. Opportunity: Rank higher…and beat
zynga
Users likely to search longer kw phrases to get best results
Competing with zynga on “poker” may get you nowhere
but competing for less competitive longer kw phrases works
Category
Search Ranking
Ranking
App Games –
"poker
Casino "poker"
casino"
(Top Grossing)
21-in-1 Casino
and Sportsbook #212 #50 #1
as of SepPoker by iphone, US appStore.
23, 2012. Zynga #2 #1
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.
#4
10
11. Why are 70% of search queries long tail?
Users get better search results with descriptive queries
Marketers see better conversion & face less competition
70% of search traffic
11
12. comparing
google play store
with
Apple App Store
V
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved. 12
13. Google play: More apps per Search
results page
1 app per page 7-8 apps per page
iphone Google play 13
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved.
14. Google play: Easier to access Deeper
search results
25 flicks to access app 1 flick to access App #25
#25
Flick
Flick
iphone Google play 14
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved.
16. Google play: returning many more search
results
Google Might be using synonyms to expand
queries and recall iPhone
Query Google Play
restaurants 8,853 apps 17,321 apps
hotels 6,751 13,888
fashion 4,372 11,515
poker 2,254 6,155
camera 11,263 19,897
shopping 7,956 14,003
news 14,612 20,018
US store search results for March 17, 2013
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved. 16
17. Google Play: spell checker might be
working better
Example: 100x more results when you
misspell “calendar”
iphone Google play 17
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved.
18. Spell checker: Number of search results
returned
Misspelled Query iPhone Google Play
resteraunt 1 app 10,523 apps
hotwls 0 15,630
fasion 4,537 11,127
pocker 2,648 16,890
camara 862 20,574
shoping 8,231 14,411
newz 9 19,316
US store search results for March 17, 2013
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved. 18
19. Google Play: less competition than ios
app store?
Similar # of new apps launched per day
Far fewer developers updating their apps…it’s
less competitive
New apps / day
p updates/day
#apps0 500 1K 1.5K 2K 2.5K 3K
*US store daily average for the period Feb 18 to March 10, 2013
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved. 19
20. But What about Google Play
Monetization?
Apple has credit card info. Google has tried
carrier billing
In japan, Carrier billing accelerated
Monetization
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved. 20
21. Summary: google play store seo is a
good investment
1. User sees more results per page
2. easier for users to access lower ranked
results
3. synonyms & spelling correction more
apps get found
4. Fewer developers updating apps- it’s less
competitive
5. carrier billing may improve google play
monetization
6. Search engine optimization for google play is
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved. 21
22. How to
Get Started
+
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 22
23. What SearchMan helps you do…
✔
✔
✔
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 23
24. SEO for Google Play vs. Apple App store
No Review Process forGoogle play – can update keywords
often
No need for tags or “secret” iTunes keywords in Google Play
Descriptions count and are important in Google Play
Elements iOS App Store Google Play
Keyword App Name Keywords High High
Relevancy (Apple suggests<35
length)
to Search
Engine Tags High Not needed
Algorithm (Secret iTunes Keywords) (100 characters,
including commas)
Description Keywords Unclear Yes
Keywords in in-store
reviews & 3rd partyapp Black Box
review sites
Quantitativ Downloads (total, velocity)
e factors Ratings (ave, total, velocity)
that may Black box
affect Revenue (total, velocity)
search Social Signal (FB, TW, SearchMan&AppGrooves Corp. All Rights Reserved.
Copyright 2011-2013 G+) 24
25. How SearchMan can help you grow
1. Track your performance daily
A. Visibility score – see how discoverable you are
B. Search rank tracking
C. Competitor tracking
2. Improve your keywords regularly
A. Research and store keywords in “notepad”
B. Borrow keywords from competing apps
C. Get re-prioritized keywords in < 30 seconds
3. Update often. SEO is not “fire and forget”
weapon
4. Rinse. Repeat.
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved. 25
26. To make it painless for new users…
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 26
27. Thanks
more in-depth guides at
searchman.com/how-it-works/
email: team@searchman.com
Search the App Store on SearchMan
it’s more productive than hanging out on Facebook
Copyright 2011-2013 SearchMan&AppGrooves Corp. All Rights Reserved. 27