Rocket Games, a mobile gaming studio founded by former Zynga employees, uses Sensor Tower's App Intelligence platform to optimize their apps for discovery in the App Store. They analyze keyword performance and phrases, adding highly ranking keywords to app titles. This strategy has helped increase installs by 10-20% and grow some apps from 400 to 600 daily installs. Sensor Tower provides insights into competitors and suggestions that help Rocket Games maintain a relevant keyword bank. It has become integral to their app store optimization process and scaling their business with little paid user acquisition.
How to create good creatives for app promotion campaigns? Insights based on data, examples. How to create text, image and video ads to promote games? Presentation based on examples from gaming.
Matt Cutts explains the basics of how Google Search works:
1. Google answers over 1 billion questions daily in over 140 languages using algorithms to handle large search volumes, constantly working to improve results.
2. Algorithms attempt to rank the most relevant pages higher based on over 200 signals like keywords, titles, synonyms and link quality.
3. Google tests algorithm changes on small percentages of users to evaluate impacts on precision and clicks before broad releases.
Геймификация: как вовлечь в игру ваших клиентовНетология
Геймификация — это использование игровых методик для более эффективного достижения бизнес-целей. Как же вовлечь в игру ваших клиентов?
Разберитесь в возможностях использования геймификации для решения маркетинговых задач. Узнайте, как повысить эффективность существующих программ мотивации сотрудников и клиентов. Выясните, что спрашивать с подрядчиков, которые предлагают вам геймификацию вашего бизнеса.
Bank Insight - from Data to Insight new framework for Banking Analytics.
Материалы, которые были использованы на выступлениях
OSP BigData Forum, Breakpointforum, ACH ИТ в Финансовом Секторе
SEGA partnered with Sensor Tower to optimize their app store optimization (ASO) strategy and drive organic installs for their mobile games like Sonic Dash. Using Sensor Tower's data and insights, SEGA refined their keyword selection process and updated app details like screenshots and descriptions for each release. These changes helped SEGA see lifts in organic installs of 15-30% for larger titles, allowing Sonic Dash to rise from a 200s category ranking to the 80s without paid user acquisition. The case study demonstrates how ongoing ASO using Sensor Tower delivered significant growth in SEGA's mobile user base.
App Store Optimization (ASO) & Mobile Traffic Monetization | Enric PedróJessica Tams
This document summarizes a presentation about App Store Optimization (ASO) and mobile traffic monetization given at Casual Connect Asia. It discusses how Lab Cave, a mobile growth company, has helped launch over 300 games and reach over 200 million organic installs without paid user acquisition. Case studies are presented showing how ASO work for games like The Respawnables and NBA increased their organic daily installs by over 1,000 and 267,000 total installs over 6 months. The presentation covers best practices for ASO including keyword analysis, localization, categories and reviews. It also introduces Lab Cave's ASO BOT tool and ad mediation technology for monetizing new organic traffic. Lab Cave is offering a free ASO
How to create good creatives for app promotion campaigns? Insights based on data, examples. How to create text, image and video ads to promote games? Presentation based on examples from gaming.
Matt Cutts explains the basics of how Google Search works:
1. Google answers over 1 billion questions daily in over 140 languages using algorithms to handle large search volumes, constantly working to improve results.
2. Algorithms attempt to rank the most relevant pages higher based on over 200 signals like keywords, titles, synonyms and link quality.
3. Google tests algorithm changes on small percentages of users to evaluate impacts on precision and clicks before broad releases.
Геймификация: как вовлечь в игру ваших клиентовНетология
Геймификация — это использование игровых методик для более эффективного достижения бизнес-целей. Как же вовлечь в игру ваших клиентов?
Разберитесь в возможностях использования геймификации для решения маркетинговых задач. Узнайте, как повысить эффективность существующих программ мотивации сотрудников и клиентов. Выясните, что спрашивать с подрядчиков, которые предлагают вам геймификацию вашего бизнеса.
Bank Insight - from Data to Insight new framework for Banking Analytics.
Материалы, которые были использованы на выступлениях
OSP BigData Forum, Breakpointforum, ACH ИТ в Финансовом Секторе
SEGA partnered with Sensor Tower to optimize their app store optimization (ASO) strategy and drive organic installs for their mobile games like Sonic Dash. Using Sensor Tower's data and insights, SEGA refined their keyword selection process and updated app details like screenshots and descriptions for each release. These changes helped SEGA see lifts in organic installs of 15-30% for larger titles, allowing Sonic Dash to rise from a 200s category ranking to the 80s without paid user acquisition. The case study demonstrates how ongoing ASO using Sensor Tower delivered significant growth in SEGA's mobile user base.
App Store Optimization (ASO) & Mobile Traffic Monetization | Enric PedróJessica Tams
This document summarizes a presentation about App Store Optimization (ASO) and mobile traffic monetization given at Casual Connect Asia. It discusses how Lab Cave, a mobile growth company, has helped launch over 300 games and reach over 200 million organic installs without paid user acquisition. Case studies are presented showing how ASO work for games like The Respawnables and NBA increased their organic daily installs by over 1,000 and 267,000 total installs over 6 months. The presentation covers best practices for ASO including keyword analysis, localization, categories and reviews. It also introduces Lab Cave's ASO BOT tool and ad mediation technology for monetizing new organic traffic. Lab Cave is offering a free ASO
App Stores - Category Analysis (Apple App Store)PRIORI DATA
In this presentation, we go through various steps of increasing our understanding of an app store category: How big is it, how fast is it growing, how popular is it with developers, which markets are bigger and how difficult is it to reach a certain app store rank? Every view is from Priori Data PRO, a platform that is offered to developers free of charge when they partner with us at Priori Data https://prioridata.com/early_adopter_program.
If you have any question, please reach out. anders@prioridata.com
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
Adways Session 4.App Promotion Trend in JapanADWAYS KOREA
This document provides information about Daisuke Maeda and Adways Inc., a Japanese mobile advertising company. It summarizes Maeda's career history at Adways and gives an overview of the company, including its profile, subsidiaries in 11 countries, employee numbers, and capital fund. The rest of the document outlines Adways' app promotion strategies in Japan, including trends in pre-registration, burst campaigns, promotion methods, targeting approaches, and key considerations for expanding in the Japanese market like culturalization.
This document provides information about Daisuke Maeda, the General Manager of the Mobile Division at Adways Inc. It includes his profile and work history at Adways. The rest of the document discusses Adways' app promotion strategies in Japan, including an overview of the company, their promotion approach, use of advertising networks and creative optimization techniques. It also analyzes app store algorithms and how to conduct effective burst campaigns.
Hello Sir/Madam,
Please find enclosed my CV in application for the Digital Marketing Executive
The nature of my degree course has prepared me for this position. It involved a great deal of independent research, requiring initiative, self-motivation and a wide range of skills. I am, an understanding of the online industry was essential. I found this subject very stimulating.
Thank you for taking the time to consider this application and I look forward to hearing from you in the near future.
Yours sincerely
Alok Das
Current CTC -3.35 lacs/year
Expected CTC - 5 lacs/year
Immediate Joining in 10 days
A presentation on the various types of Black Hat App Store Optimization from November 2016 by Moritz Daan, ex-growth lead @ SoundCloud and now running Phiture.com, mobile growth consultancy.
Creadigol Solution, Creative Business with TechnologiesPraveen Maheshwari
Creadigol Solutions is a technology company headquartered in Surat, India that provides mobile and web application development, blockchain, AI/ML, AR/VR, and staffing services. It has executive locations in several countries including India, Ukraine, Singapore, Malaysia, Bulgaria, the US, and Australia. The document provides details on the services offered, technologies used, case studies of projects developed for clients in various industries such as healthcare, real estate, and ecommerce. It invites the reader to contact the company representatives for more information.
This document outlines the aims and objectives of research into making loyalty programs within mobile applications more effective through the use of random number generators (RNG). The research aims to:
1. Determine if video games using RNG are more effective at retaining users than those without RNG.
2. Assess if loyalty programs with gamification elements are more appealing than those without.
3. Develop a simple RNG-based game in collaboration with a small business to test its effectiveness at engaging users of a mobile loyalty program.
The objectives detail plans to conduct studies comparing user retention and engagement between games/programs with and without RNG/gamification components. The overall goal is to prove RNG can improve
This document discusses app store optimization (ASO) which is important for app marketing and rankings. It notes that apps are increasingly how people access the internet, with over 2,300 new apps published daily. Good ASO includes optimizing an app's metadata like name, description, keywords and screenshots to target relevant searches and rank higher in app stores. The top mobile platforms are iOS, Google Play, and others. ASO considers on-page elements like these as well as off-page factors like ratings, downloads and social signals.
Data Analytics and Visualization What’s the Difference.pdfAppdeveloper10
Data Analytics and Visualization What’s the Difference
With idata scientists now being a software developers serious source of competitive benefit, app development company are cutting good coders across size and layouts ios app developers seeking newer approaches to software developers az identify and analyze the idata scientists they make. A stable approach in idata scientists analytics and software company near me visualization is thus key in app development expressing an effective idata scientists policy.
Most web development company decision creators are now a software developers aware of intuitive graphs, pie-charts, and other top web designers methods of good coders visualizations that try to make sense of software developers near me auctions, revenue, and other app development phoenix features of software development company processes. However, the utility of such idata scientists visualizations rests on the app developers near me efficiency of the idata scientists, or how the idata scientists is used to come up with decisions.
What Is Idata scientists Visualization?
Idata scientists visualization is nothing but, representing idata scientists in a pictorial app development form. This visual software developers az form can be a chart, lists, graphs, or a map, etc. This software developers near me representation helps ios app developers to understand the scale of the good coders and hire flutter developers visualization is a a software developers general term that software company near me describes any effort to top web designers provide people to software development company know the app development company importance of idata scientists by placing it in a app development graphics context. Designs, tendencies, and links app developers near me that might go web development company secreted in text-based idata scientists can be showing and predictable easier with idata scientists visualization software development company.
What Are Idata scientists Analytics?
Idata scientists analytics is the software developers near me process of groping idata scientists groups in order to draw software development company conclusions about the app development information they cover, progressively with the help of top web designers professional software company near me systems and software development company and app developers analytics skills and methods are widely ios app developers used in commercial good coders businesses to web development company allow administrations to app development make more-informed a software developers business choosing and by software developers az experts and students to app development company prove or negate app developers near me technical models, concepts and recommendations.
Spark Summit EU talk by Johnathan MercerSpark Summit
Apptopia is a mobile app intelligence company that uses public and proprietary data along with machine learning models to provide insights about the app market. They have transformed their analytics capabilities by moving from slow single-machine models to using Apache Spark on large clusters, allowing them to train and score models much faster. Going forward, Apptopia aims to continue scaling their platform while focusing on key factors like app similarity, bundledness, and competitiveness to better understand the complex, dynamic global app market.
This curriculum vitae outlines the digital marketing experience and qualifications of Alok Das. He has 2.6 years of experience in digital marketing for websites and mobile apps. His areas of expertise include SEO, SEM, SMO and SMM tools like Google Adwords and Analytics. He has experience with on-page and off-page SEO, link building, and social media marketing. His projects include marketing for websites like CouponVsOffer and mobile apps like FruitsGogo and Fanoob.
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
Traceable.ai Debuts Platform for Building API Knowledge that Detects And Thwa...Dana Gardner
Transcript of a discussion on a new platform designed from the ground up specifically to define, manage, secure, and optimize the API underpinnings for so much of what drives today’s digital business.
Solving your Customers Problems Using Artificial Intelligence and Natural Lan...Tina Kostova
Wordnerds used advanced linguistic techniques, artificial intelligence and the human brain to answer our two questions:
What problems do customers have with our products? Launch Detectives - identify QA and Customer Service issues
Who might buy our products? Buying signals - identify ready-to-buy prospects
Our software provides you with actionable insights that allow you to generate personalised and relevant content for both groups. In short, we give you early warning of QA issues and increase sales.
The Detecon Trend Radar report analyzes over 600 startups and 400 technology trends across 7 categories using Detecon's global trend and startup knowledge. The report focuses on artificial intelligence trends and startups, with sections on machine learning, robotic process automation, accelerating ML computing (startup SambaNova), building robot intelligence (startup Vicarious), cloud-based quantum computing (startup Rigetti), and AI for autonomous vehicles (startup Pony.ai). Context recognition and deep learning are also discussed as important AI trends.
App Stores - Category Analysis (Apple App Store)PRIORI DATA
In this presentation, we go through various steps of increasing our understanding of an app store category: How big is it, how fast is it growing, how popular is it with developers, which markets are bigger and how difficult is it to reach a certain app store rank? Every view is from Priori Data PRO, a platform that is offered to developers free of charge when they partner with us at Priori Data https://prioridata.com/early_adopter_program.
If you have any question, please reach out. anders@prioridata.com
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
Adways Session 4.App Promotion Trend in JapanADWAYS KOREA
This document provides information about Daisuke Maeda and Adways Inc., a Japanese mobile advertising company. It summarizes Maeda's career history at Adways and gives an overview of the company, including its profile, subsidiaries in 11 countries, employee numbers, and capital fund. The rest of the document outlines Adways' app promotion strategies in Japan, including trends in pre-registration, burst campaigns, promotion methods, targeting approaches, and key considerations for expanding in the Japanese market like culturalization.
This document provides information about Daisuke Maeda, the General Manager of the Mobile Division at Adways Inc. It includes his profile and work history at Adways. The rest of the document discusses Adways' app promotion strategies in Japan, including an overview of the company, their promotion approach, use of advertising networks and creative optimization techniques. It also analyzes app store algorithms and how to conduct effective burst campaigns.
Hello Sir/Madam,
Please find enclosed my CV in application for the Digital Marketing Executive
The nature of my degree course has prepared me for this position. It involved a great deal of independent research, requiring initiative, self-motivation and a wide range of skills. I am, an understanding of the online industry was essential. I found this subject very stimulating.
Thank you for taking the time to consider this application and I look forward to hearing from you in the near future.
Yours sincerely
Alok Das
Current CTC -3.35 lacs/year
Expected CTC - 5 lacs/year
Immediate Joining in 10 days
A presentation on the various types of Black Hat App Store Optimization from November 2016 by Moritz Daan, ex-growth lead @ SoundCloud and now running Phiture.com, mobile growth consultancy.
Creadigol Solution, Creative Business with TechnologiesPraveen Maheshwari
Creadigol Solutions is a technology company headquartered in Surat, India that provides mobile and web application development, blockchain, AI/ML, AR/VR, and staffing services. It has executive locations in several countries including India, Ukraine, Singapore, Malaysia, Bulgaria, the US, and Australia. The document provides details on the services offered, technologies used, case studies of projects developed for clients in various industries such as healthcare, real estate, and ecommerce. It invites the reader to contact the company representatives for more information.
This document outlines the aims and objectives of research into making loyalty programs within mobile applications more effective through the use of random number generators (RNG). The research aims to:
1. Determine if video games using RNG are more effective at retaining users than those without RNG.
2. Assess if loyalty programs with gamification elements are more appealing than those without.
3. Develop a simple RNG-based game in collaboration with a small business to test its effectiveness at engaging users of a mobile loyalty program.
The objectives detail plans to conduct studies comparing user retention and engagement between games/programs with and without RNG/gamification components. The overall goal is to prove RNG can improve
This document discusses app store optimization (ASO) which is important for app marketing and rankings. It notes that apps are increasingly how people access the internet, with over 2,300 new apps published daily. Good ASO includes optimizing an app's metadata like name, description, keywords and screenshots to target relevant searches and rank higher in app stores. The top mobile platforms are iOS, Google Play, and others. ASO considers on-page elements like these as well as off-page factors like ratings, downloads and social signals.
Data Analytics and Visualization What’s the Difference.pdfAppdeveloper10
Data Analytics and Visualization What’s the Difference
With idata scientists now being a software developers serious source of competitive benefit, app development company are cutting good coders across size and layouts ios app developers seeking newer approaches to software developers az identify and analyze the idata scientists they make. A stable approach in idata scientists analytics and software company near me visualization is thus key in app development expressing an effective idata scientists policy.
Most web development company decision creators are now a software developers aware of intuitive graphs, pie-charts, and other top web designers methods of good coders visualizations that try to make sense of software developers near me auctions, revenue, and other app development phoenix features of software development company processes. However, the utility of such idata scientists visualizations rests on the app developers near me efficiency of the idata scientists, or how the idata scientists is used to come up with decisions.
What Is Idata scientists Visualization?
Idata scientists visualization is nothing but, representing idata scientists in a pictorial app development form. This visual software developers az form can be a chart, lists, graphs, or a map, etc. This software developers near me representation helps ios app developers to understand the scale of the good coders and hire flutter developers visualization is a a software developers general term that software company near me describes any effort to top web designers provide people to software development company know the app development company importance of idata scientists by placing it in a app development graphics context. Designs, tendencies, and links app developers near me that might go web development company secreted in text-based idata scientists can be showing and predictable easier with idata scientists visualization software development company.
What Are Idata scientists Analytics?
Idata scientists analytics is the software developers near me process of groping idata scientists groups in order to draw software development company conclusions about the app development information they cover, progressively with the help of top web designers professional software company near me systems and software development company and app developers analytics skills and methods are widely ios app developers used in commercial good coders businesses to web development company allow administrations to app development make more-informed a software developers business choosing and by software developers az experts and students to app development company prove or negate app developers near me technical models, concepts and recommendations.
Spark Summit EU talk by Johnathan MercerSpark Summit
Apptopia is a mobile app intelligence company that uses public and proprietary data along with machine learning models to provide insights about the app market. They have transformed their analytics capabilities by moving from slow single-machine models to using Apache Spark on large clusters, allowing them to train and score models much faster. Going forward, Apptopia aims to continue scaling their platform while focusing on key factors like app similarity, bundledness, and competitiveness to better understand the complex, dynamic global app market.
This curriculum vitae outlines the digital marketing experience and qualifications of Alok Das. He has 2.6 years of experience in digital marketing for websites and mobile apps. His areas of expertise include SEO, SEM, SMO and SMM tools like Google Adwords and Analytics. He has experience with on-page and off-page SEO, link building, and social media marketing. His projects include marketing for websites like CouponVsOffer and mobile apps like FruitsGogo and Fanoob.
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
Traceable.ai Debuts Platform for Building API Knowledge that Detects And Thwa...Dana Gardner
Transcript of a discussion on a new platform designed from the ground up specifically to define, manage, secure, and optimize the API underpinnings for so much of what drives today’s digital business.
Solving your Customers Problems Using Artificial Intelligence and Natural Lan...Tina Kostova
Wordnerds used advanced linguistic techniques, artificial intelligence and the human brain to answer our two questions:
What problems do customers have with our products? Launch Detectives - identify QA and Customer Service issues
Who might buy our products? Buying signals - identify ready-to-buy prospects
Our software provides you with actionable insights that allow you to generate personalised and relevant content for both groups. In short, we give you early warning of QA issues and increase sales.
The Detecon Trend Radar report analyzes over 600 startups and 400 technology trends across 7 categories using Detecon's global trend and startup knowledge. The report focuses on artificial intelligence trends and startups, with sections on machine learning, robotic process automation, accelerating ML computing (startup SambaNova), building robot intelligence (startup Vicarious), cloud-based quantum computing (startup Rigetti), and AI for autonomous vehicles (startup Pony.ai). Context recognition and deep learning are also discussed as important AI trends.