A brief marketing plan for a gaming app.The unique feature of the app is that you can earn real money while playing

1. MARKETING
PLANR I C H G R A N D M A S T E R

2. EXECUTIVE
SUMMARY
Rich Grandmaster is an app for the chess
lovers and to unite all the chess players in
a single place and compete with each
other and earn money.
This app provides you with many
amazing features such as multiplayer or
single player gaming, tutorials, puzzles.
Our team mainly focuses on bringing all
the chess players into a single place and
experience a live playing experience.
And we are also seeking to enter into
other gaming fields other than chess.
#1

3. R I C H G R A N D M A S T E R
SITUATION
ANALYSIS
Rich Grandmaster is entering into its
first year of operation.Its products have
been well received, and marketing will
be key to the development of the brand
and product awareness as well as the
growth of the customer base.it offers
several opportunities to the customers
to earn and money and increase their
knowledge.

4. RIch Grandmaster has an amazing concept where every competitior in the
market lag in and it will attract all the chess lovers.
The team has developed core competencies in:
1.Having multiple features in the app and to earn money.
2.Having partnership with many academis all over the world in an mutual
agreement to marketing the app features.
3.Having top players in the team to review the games and improve the
features.
The team also have an plan to expand the app to other games.
COMPANY OVERVIEW

5. Even though there are many apps related to chess game but the main
competitor is Chess-Play and Learn having good reputation and customer
base.
Our potential customers in the market are the people who love to play
chess and also the people who love to earn money online.As there is no
specific age or gender for playing chess so our target customers for the
app will be of no specific gender or age and only chess lovers.
We have many collaborations with top chess academis in promoting our
app and in return we will publish their books or promote them in our app.
MARKET OVERVIEW

6. Strengths
Weakness
Play and earn money
Review your game
from experts.
Get your name known
to many players.
Improve your game
from your previous
gamereviews
Expanding the app all
over the world,as many
top chess players are
from small countries
and areas.

7. Opportunities
Threats
Expanding the app to other
games giving an opportunity for
other gamers to earn money.
This would give us an
opportunity to establish as a
world leader.
The most biggest threat is
the competitor as the app
has big customer base and
good brand value

8. Extend the app to other games to attract all
the gamers and give the opportunity to all the
gamers to earn money.
Achieve a record as ae best gaming app from
both reviews and downloads.
L O N G T E R M
S H O R T T E R M
GOALS
Achieve a record of highest downloads among
chess based apps in 2 years
Acquire a brand name of safest app to earn
money and easy to use app.

9. R I C H G R A N D M A S T E R
S T R A T E G Y

10. T A R G E T M A R K E T
C U S T O M E R S
C O L L A B O R A T O R S
C O M P A N Y
The customers for the app will be the chess
lovers who love to play chess and gain
knowledge and also the people who love to
earn money online.
The app collaborates with top academies or
players to review the games of the customers
and to promote the app in their region.
This app is formed by a team of five members
and they are expanding it by recruiting
employees from different regions and
collaborating with big chess academies.

11. V A L U E P R O P O S I T I O N
C U S T O M E R
V A L U E
The app gives the customers a
wonderful experience to compete
with other players and earn money.
Positioning Statement: Rich
Grandmaster is a unique app where
you can value your game by earning
money.
With all the features in the app are
free, Rich Grandmaster is the safest
app to earn money

12. V A L U E P R O P O S I T I O N
C O L L A B O R A T O R
V A L U E
The company promotes the
collaborators academy or their name to
the customers through their games in
their respective geographies
Positioning Statement: The best app to
promote your books or academy or
yourself.
Best app to earn and promote without
investing a penny.

13. V A L U E P R O P O S I T I O N
C O M P A N Y
V A L U E
As the app is new to the market ,
the company don't have any
stakeholders.
Positioning Statement: Work in an
app future market leader
app.Dream million dollars in your
account.
Life is to lead.Let's work to become
a future market leader.

14. TACTICS RICH .GRANDMASTER

15. RICH GRANDMASTER
PRODUCT
Attribute:.The app offers the customers an
excellent opprtunity to earn whue playing
without investment.
Benefits:Earn money without investing
Costs:Free of cost except for the top rated
books and puzzles.
SERVICE
Attributes:The app provides the
customer with ultimate gaming
experience
Costs:Free of cost

16. 0 1KEY ACTIVITIES AND RESOURCES
BRAND
NAME:RICH GRANDMASTER
LOGO:SEE LEFT
SYMBOL: Est. 2017
RICH GRANDMASTER
JKS
SLOGAN:Play to earn,improve and
enjoy
Brand Offerings:Brand offers the
customer a thrilling multi player
gaming experience in their place .

17. 0 1RICH GRANDMASTER
PRICE AND INCENTIVES
Customers:All the features in
the app are free.
Collaborators:For the top rated
academics or players there is an
mutual agreement without
investing any money from any
side and for others $!/1000
impressions.
Company Personell:10% Bonus
are given to the employees for
every increase in 25000
downloads and in every
financial quarter.

18. 0 1RICH GRANDMASTER
COMMUNICATION
Customers:The apps's service is
communicated to the customers via
collaborators ,social media ,offline
events such as chess competitions with
most attractive priza money conducted
in diffrent regions.
Collaboraters:The app is
communicated to collaboraters
through other collaboraters,through
their group and same as above through
offline events etc..

19. 0 1RICH GRANDMASTER
DISTRIBUTION
Direct Downloads:
1.Google Play Store
2.Apple Store
3.Windows Phone Store
Indirect Downloads(Links)
1.Facebook
2.Twitter
3.Google+
4.LInkedin
5.Instagram

20. Implementation
Process: The app will be released
in the upcoming big competition
in Delhi.Prizes will be given for
the collaborators willing to invest
in the app initially.
Regular surveys and updates will
be done to the app according to
the customer reviews or
collaborators suggestions.

21. Thanks!
R I C H G R A N D M A S T E R
H A V E A G R E A T D A Y A H E A D