2. JUST WHY SHOULD WE LOOK AT ANALYTICS
Premium
Freemium
Small Dev Groups
Larger Dev Resources
Conversion happens in the
What s my conversion
game. Our data analysts
rate?
figure it out.
Our loyal users spread the
How can I get featured?
word. We don t need
Apple s featuring.
Update?
Analyze, Iterate, Analyze
4. INTRODUCING APPIQ
All Data used in this presentation is from AppIQ
• Track your competitors’ Downloads and Revenue
• Identify market and store opportunities
• Analyze your market share
• Plan marketing campaigns more effective
5. APPS MARKET GROWTH
1
2
AppStore growth 2012 Nasdaq growth
VS.
3
Google Play 43% Whole 2012 = 7.76%2
Apple Appstores 51%
51%
43%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Apple iPhone Google Play
1 Source; Distimo Year report 2012
2 Source; http://money.cnn.com/data/markets/nasdaq/
3 Google Play store revenues from Aug - Nov
6. APPS MARKET GROWTH
Average Daily Revenues Apple App Store in November 2012
Average Daily Revenues Google Play Store in November 2012
1 Source; Distimo Year report 2012
2 Source; http://money.cnn.com/data/markets/nasdaq/
7. APPS MARKET GROWTH
Average Daily Revenues Apple App Store in November 2012
$ 16.910.556
Average Daily Revenues Google Play Store in November 2012
$ 3.402.544
1 Source; Distimo Year report 2012
8. APPS MARKET GROWTH
How many average daily downloads does the number
1 app generate in the US in Jan ‘13? (most downloads)
9. APPS MARKET GROWTH
How many average daily downloads does the number
1 app generate in the US in Jan ‘13? (most downloads)
114.500 downloads
(over 3.4 mln total in Jan)
10. APPS MARKET GROWTH
How much total revenue did the top 3 Grossing
apps generated in Jan ‘13 for the US?
11. APPS MARKET GROWTH
How much total revenue did the top 3 Grossing
apps generated in Jan ‘13 for the US?
$8.337.475 revenue
12. Games By Far The Most Popular Type Of Application
Daily Downloads Per Category – November 2012
Thousands
18,461
4,582
2,914
2,883
2,763
2,508
2,038
1,694
1,575
1,102
1,059
1,023
827
814
778
701
676
659
602
535
273
267
244
- 30% - 35% of all app downloads
are Games.
- over 60% of revenues comes from
Games.
- O t h e r c a t e g o r i e s t h a t d r i v e
downloads in both stores are
Thousands
18,912
Entertainment, Tools & Utilities,
Social and Productivity.
8,900
4,368
4,254
4,115
2,830
2,672
2,423
2,310
1,874
1,834
1,696
1,380
1,264
1,021
993
758
739
716
572
550
547
438
429
319
117
14. ONE-OFF VS. IN-APP REVENUES
One-Off Revenues
In-App Revenues
(Draw Something)
(Hay Day & Clash of Clans)
- One-off revenue apps tend to spike and decline quicker then In-app purchases
- In app revenue apps hold a longer sustainable revenue growth
- Few exceptions to the rule
16. MANY OF THE MOST SUCCESSFUL
PUBLISHERS ARE SMALL (≤10 APPS)
100%
183 173
152
50%
0%
§ However not small in terms of revenue / downloads, think of publishers like SuperCell, OMGPOP, Rovio
and Halfbrick Studios
* Mary Meeker / Distimo, based on 250 most popular publishers in United States – March 2012
17. SUCCESSFUL APPS
WHEN ESTIMATING DOWNLOADS AND REVENUES , DISTIMO ALWAYS EXCLUDES THAT APP’S TRANSACTIONAL DATA FROM THE ANALYSIS.
TRANSACTIONAL DATA WILL ALWAYS BE KEPT CONFIDENTIAL.
18. Downloads Over The World
Daily Downloads
- Google surpassed Apple
43,189 in download volumes
- Apple Free / Paid apps
35,597 ratio 1 out of 18/26
Thousands
- Google Free / Paid apps
ratio 1 out of 81
User (/1.28)
12,485
19. Downloads Over The World
Daily Revenues
43,189
$ 10,151,515
35,597
Thousands
$ 6,759,041
$ 3,402,544
User (/1.28)
12,485
20. North America The Largest for Apple
Daily User Downloads – November 2012
Thousands
16,767 South Africa United States
14,735
12,541
1,641 1,389 1,009
North America Asia Europe MEA Australia South America
35%
31%
26%
3%
3%
2%
21. Asia The Largest Region In Google Play
Daily Device Downloads – November 2012
Thousands
Zealand United States
20,450
14,929 14,722
2,794 1,769 616
Asia North America Europe South America MEA Australia
37%
27%
27%
5%
3%
1%
22. North America Also In Terms Of Revenue Leading Regions
Daily Revenues – November 2012
$6,519
Thousands
Venezuela United States
$5,023
$3,842
$979
$281 $267
North America Europe Asia Australia MEA South America
39%
30%
23%
6%
2%
2%
23. Asia Largest, Despite Only Japan & Korea Contribute
Daily Revenues – November 2012
$1,539
Thousands
Finland United States
$1,204
$568
$84
$7 $0
Asia North America Europe Australia MEA South America
45%
35%
17%
2%
0%
0%
24. The Winner Takes It All?
November 2012
Number Of Application Responsible For 10% Of
Volume In One Month
- Apple’s Top 200 revenues
31
31
generate 60% of total
- In Google Play this proportion is
22
even higher to up to 80%.
- 31 applications were responsible
for 10% of all free downloads in
the Apple App Store for iPhone
7
8
6
6
4
- Only 2 applications were
2
responsible for 10% of the paid
downloads.
On Any Given Day The Top 200 Is Responsible For
80%
69%
60%
59%
60%
45%
50%
46%
46%
Free Downloads Revenues Paid Downloads
25. REAL DEMO
— Name a few specific Apps you would like to see data from!
— 3 apps demo only
— Demo Leaderboards (Month Apple vs. Google)
26. KEY TAKEAWAYS
— Invest in creating a quality app pays off
— Decide what platform suits your type of app best (widget vs
game)
— Look at current market opportunities for revenues / traction
(categories)
— Let users engage (via in-app purchases)
— Stay ahead of your competitor by knowing the market
27. DISTIMO PUBLICATIONS
Check out our latest monthly publication about The Impact on
Price Changes here;
http://www.distimo.com/publications
Or stay updated via our Blog
http://www.distimo.com/blog/
