Mobile Apps Unlocked Vegas 2016 Wednesday, May 5 Main Stage — 2:10pm - 2:30pm Outside of chat platforms, few areas have garnered as much interest and focus as influencer marketing as it’s moved from being a niche channel to a core growth area. Learn what works, what doesn’t, and how to turn it into a core driver of growth for you. Adam Hadi, Head of Marketing @ Draft

1. Influencer Marketing for
Mobile User Acquisition
Adam Hadi
User Acquisition Consultant
adam@adamhadi.com
@itsadamhadi

2. Advantages of Influencer Campaigns
• Very Cost Effective
• High Quality & Highly Engaged Users
• Niche Targeting
• Burst Effects
o Chart Rank
o Trending Search
• Scale
@itsadamhadi

3. Disadvantages of Influencer Campaigns
• Measurement Challenges
• Difficulty Getting Starting
• Creative Control
• Reliability/Predictability
• Timing
@itsadamhadi

4. Influencer Channels
• YouTube
• Instagram
• Snapchat
• Twitch
• Twitter
• Vine
• Facebook
• Other: Kamcord, Musical.ly, Rabble, etc.
@itsadamhadi

5. YouTube Influencers
• Largest Scale Channel
• Ability To Link Out
• Captive Audience
• Hardcore Fanbase
• Long Tail - Lives Forever
• TV-like Lift Effects w/ Other Marketing
• Pre-onboarding w/ Deferred Deeplinks
• Retargeting
@itsadamhadi

10. Expectations
Costs:
$5-$50 CPM
Conversion Rate (Views→Installs):
1-10%
Individual Campaign Scale:
$500-$100,000+
@itsadamhadi

11. Sample Scenarios
$15,000 Spend @ $30 CPM → 500,000 views
1% Conversion = 5,000 Installs @ $3.00 CPI
5% Conversion = 25,000 Installs @ $0.60 CPI
10% Conversion = 50,000 Installs @ $0.30 CPI
@itsadamhadi

12. Questions???
Adam Hadi
User Acquisition Consultant
adam@adamhadi.com
@itsadamhadi