VERGO Interactive introduces Lead Peep, a new technology that identifies, captures, and protects student lead data for colleges. Lead Peep provides transparency by tracking the origin of each lead and archiving screenshots of websites and forms. It ensures leads are legitimate and messaging complies with regulations. Lead Peep addresses trends like fraudulent leads and the need for high quality, compliant leads. It works by embedding a script on vendors' forms to capture identifying information tied to each lead submission. This allows tracing leads back to their source to validate quality. Lead Peep provides needed transparency and compliance for schools.

1. MEDIA KIT
leadpeep
Identify. Capture. Protect.
Patent Pending
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2. VERGO INTERACTIVE
INTRODUCES LEAD PEEP
VERGO Interactive, a data-driven, digital marketing PERFORMANCE-BASED
agency, connects colleges, universities and career
schools with prospective students exploring their higher
Marketing Solutions
education options. VERGO engages these students Founded in 2007, today VERGO Interactive represents
through targeted digital media campaigns that empower hundreds of schools ranging from large public and private
each and every one of them and provide the tools they institutions to small career colleges.
need to obtain their education.
VERGO Interactive developed the revolutionary
technology behind Lead Peep to provide schools with
critical lead identification and eliminate fraudulent lead
activity in higher education. Lead Peep enables VERGO
Interactive to meet its objective of providing schools with
the highest quality leads in the industry.
VERGO Interactive Services
† Lead Generation
(UniversityDecisions.com, ArmedForcesEDU.com)
† Lead Peep
† GOmobiEDU
† Enrollment Services
† SEO, SEM, PPC
† Social Media leadpeep
Identify. Capture. Protect.
Patent Pending

3. GROWING TRENDS
IN HIGHER EDUCATION
TREND 1
Schools are facing an industry filled with vendors submitting
fraudulent leads, causing a low conversion rate and diminished
Return on Investment.
TREND 2
Gainful Employment regulations are forcing schools to ensure
they are compliant with messaging requirements, or risk losing
access to Title IV funding.
TREND 3
New marketing regulations combined with the growing
competitive industry have schools vying for a select group of
quality students.
BOTTOM LINE
Lead quality is critical to the existence of schools. Schools that fail to identify
the source of their leads and don’t react to these trends risk wasting valuable
resources developing fraudulent leads and put vital funding in jeopardy if they
lose access to Title IV dollars due to noncompliant messaging.
leadpeep
Identify. Capture. Protect.
Patent Pending

4. IMMEDIATE NEED FOR
EDU LEAD TRANSPARENCY DUE TO:
† Government Regulations & Compliance Requirements Your school must know the origin of every lead, “the root
† Unreliable Lead Vendors information,” and have the ability to review the forms
† Lead Fraud potential students fill out.
• Incentivized Leads
• Recycling Leads
• Manipulating Lead Data
† No Control Over Lead-generating Sites & Content
† Poor Quality Control
N T
NON COMPLIA
leadpeep
Identify. Capture. Protect.
Patent Pending

5. What do you see as
the benefits of online
A WORLD OF POSSIBILITIES lead generation?
IN HIGHER EDUCATION 0% 10% 20% 30% 40% 50% 60% 70% 80%
leadpeep
COST EFFECTIVENESS
69%
Today’s competitive higher education environment demands
a higher return on marketing investments. If your school is 65%
ABILITY TO TARGET
purchasing prospective student enrollment leads and you
cannot guarantee the root source of every lead, you are wasting
INCREASE CUSTOMER BASE / 64%
valuable marketing dollars. Lead Peep provides technology that PROSPECT LIST
delivers lead transparency, eliminates lead fraud, guarantees Identify. Capture. Protect.
that your school receives quality leads and ensures compliance Patent Pending ABILITY TO 49%
QUALIFY LEADS
with new regulations.
PERFORMANCE- 41%
BASED MODEL
LEAD PEEP ENSURES 28%
Lead Transparency FLEXIBILITY
TRANSPARENCY
20%
Stop spending Capture a screenshot Every 24 hours
precious funds and Weed out bad leads, of every referring URL Lead Peep archives ncy
3% sulta
wasting valuable time establish a list of and landing page to screenshots of Econtal
OTHER Digi keters
buying bad leads from approved URLs and ensure your messaging all referring URLs Mar ted TM
Uni
fraudulent vendors. block unapproved is compliant with new and landing pages
URLs. Gainful Employment automatically.
regulations. Copyright © 2010 Econsultancy.com Limited
leadpeep
Identify. Capture. Protect.
Patent Pending

6. LEAD PEEP
IS THE SOLUTION
Lead Peep’s proprietary platform delivers an audit trail on
every lead, ensuring data authenticity. Your school can now
track leads at the point of origin and have access to the DNA
behind every submitted lead.
INSURANCE FOR
TODAY’S CONTENTIOUS
“The technology behind Lead Peep provides Lead-Generation Environment
schools with the resource to ensure data
Lead Peep collects unique root information at the time of
quality in today’s evolving EDU world.
capture and marries that information to the actual leads your
Schools will now have the tools to obtain
lead vendors deliver. You can now confirm submitted leads
root information about potential students and
come from approved sources. Lead Peep will also capture a
guarantee necessary lead transparency.”
screenshot of every website, referring URL and landing page
—Debbie Fiorentino
used by your vendors for data collection. All screenshots are
CMO, VERGO Interactive
archived in the Lead Peep data repository and available for
messaging review through the Lead Peep dashboard.
leadpeep
Identify. Capture. Protect.
Patent Pending

7. HOW DOES
LEAD PEEP WORK?
Lead Lead Vendor School
Your school will require all of your lead vendors
to add the Lead Peep technology to their EDU
portals and landing pages. When a potential lead Lead opens landing page Lead data sent to lead vendor. School receives lead
Lead with script embedded and
opens landing page Lead data sent to lead vendor. School receives lead
data from lead vendor.
lands on a landing page, root information is
with generates transaction ID.
script embedded and data from lead vendor.
captured about that person. This root information, generates transaction ID.
which includes the IP address, city, state,
time stamp, URL of landing page and type of Full Name
browser, is stored along with a unique transaction Email Address
submit
ID in the Lead Peep data repository.
COMPLETE
Lead Transparency leadpeep
Once the lead vendor has submitted the potential
Lead Peep captures and supplies
student to your lead management system, Lead Peep root information to school.
uses the unique transaction ID to reveal the individual’s
root information in real time. Lead Peep fraud detection
algorithms will alert you if key fraud indicators are Lead Peep provides schools with a unique script that
identified, such as multiple leads from the same IP every lead vendor is required to install on hosted
address, or patterns of leads from the same URL or a lead forms. This script will track vital and relevant
suspicious URL. information about the lead at the point of origin.
leadpeep
Identify. Capture. Protect.
Patent Pending

8. LEAD PEEP
SCREEN CAPTURE
TECHNOLOGY
NEED ADDED SECURITY DUE TO
Gainful Employment regulations?
Lead Peep can capture a screenshot of every referring URL,
e.g., banner and text ads, and the landing pages your leads
filled out.
Then, every 24 hours Lead Peep archives the screenshots
automatically in the Lead Peep data repository so you
can review the messaging used by your vendors for data
collection, whenever you want.
Online Education Degrees
www.universitydecisions.com
AA, BA, BS, MA, MS, & PhD Degrees
Search 1,000 + Accredited Programs.
Text Ad Landing Page
Banner Ad
leadpeep
Identify. Capture. Protect.
Patent Pending

9. CONTACT LEAD PEEP
& VERGO INTERACTIVE TODAY
480.990.1399
info@leadpeep.com
LeadPeep.com | VERGOInteractive.com
VERGO Interactive
1375 N. Scottsdale Road, Ste. 310
Scottsdale, AZ 85257
© 2011 VERGO Interactive. All rights reserved.
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