Social media presentation
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This document discusses social media metrics and analytics. It describes several key metrics for measuring social media performance, including popularity, likes, followers, engagement rates, and relationships built with customers. It outlines four types of metrics linked to return on investment: see (views), say (shares, likes), feel (reactions), and do (actions). The document also discusses tools for social media analytics from companies like Google and Facebook that provide data on traffic sources, engagement, and conversations.
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Social media presentation (1)
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media performance, including popularity, media mentions, numbers of fans/followers/friends, likes, interactions, and engagement rates. Key metrics for measuring return on investment include the number of views (see), user engagement through shares and likes (say), positive sentiment (feel), and actions taken (do). Tools like Google Analytics and Facebook Insights provide data on traffic sources and engaged conversations to analyze social media performance.
Social media presentation
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media engagement, popularity, and impact. Key metrics include numbers of fans, followers, likes, interactions, comments and shares. Metrics can also measure reach through views, as well as the emotional response through likes or positive reactions. Analyzing these metrics can provide insights into return on investment from social media marketing.
Social media presentation
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media performance, including popularity, media mentions, numbers of fans/followers/friends, likes, interactions, and engagement rates. Key metrics for measuring return on investment include the number of views (see), user engagement through shares and likes (say), positive sentiment (feel), and actions taken (do). Tools like Google Analytics and Facebook Insights provide data on traffic sources and engaged conversations to analyze social media performance.
Social media presentation
This document discusses social media metrics and analytics. It describes various measures that can be used to analyze social media engagement and impact, including popularity, likes, shares, comments, and viewer counts. It outlines fundamental metrics like see (views), say (engagement), feel (sentiments), and do (actions). Specific platforms like Facebook, Twitter, and Google Analytics are discussed. Network analysis is also covered as a way to study social structures and connections through networks and graphs.
Social media presentation
This document discusses social media metrics and analytics. It describes various measures that can be used to analyze social media engagement and impact, including popularity, likes, shares, comments, and viewer counts. It outlines fundamental metrics like see (views), say (engagement), feel (sentiments), and do (actions). Specific platforms like Facebook, Twitter, and Google Analytics are mentioned as tools that provide analytics on metrics like followers, retweets, mentions, and traffic sources. The importance of network analysis and sociograms for mapping social connections is also covered.
Social media presentation
This document discusses social media metrics and analytics. It defines key concepts like reliability, validity, and transparency for social media measures. It then lists various social media metrics that can be tracked, such as popularity, number of followers, likes, interactions, and media mentions. It discusses different types of social media metrics linked to return on investment, including the number of views (see), user engagement through likes and shares (say), emotional reactions (feel), and real-world actions (do). The document also covers analytics tools from Google, Facebook, and Twitter that can provide data on social media usage and interactions. It concludes with discussing how social media can be used to improve trust and influence through tracking engagement metrics like retweets and mentions.
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Social media metrics & analytics social media metrics & analytics
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
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Social media presentation (1)
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media performance, including popularity, media mentions, numbers of fans/followers/friends, likes, interactions, and engagement rates. Key metrics for measuring return on investment include the number of views (see), user engagement through shares and likes (say), positive sentiment (feel), and actions taken (do). Tools like Google Analytics and Facebook Insights provide data on traffic sources and engaged conversations to analyze social media performance.
Social media presentation
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media engagement, popularity, and impact. Key metrics include numbers of fans, followers, likes, interactions, comments and shares. Metrics can also measure reach through views, as well as the emotional response through likes or positive reactions. Analyzing these metrics can provide insights into return on investment from social media marketing.
Social media presentation
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media performance, including popularity, media mentions, numbers of fans/followers/friends, likes, interactions, and engagement rates. Key metrics for measuring return on investment include the number of views (see), user engagement through shares and likes (say), positive sentiment (feel), and actions taken (do). Tools like Google Analytics and Facebook Insights provide data on traffic sources and engaged conversations to analyze social media performance.
Social media presentation
This document discusses social media metrics and analytics. It describes various measures that can be used to analyze social media engagement and impact, including popularity, likes, shares, comments, and viewer counts. It outlines fundamental metrics like see (views), say (engagement), feel (sentiments), and do (actions). Specific platforms like Facebook, Twitter, and Google Analytics are discussed. Network analysis is also covered as a way to study social structures and connections through networks and graphs.
Social media presentation
This document discusses social media metrics and analytics. It describes various measures that can be used to analyze social media engagement and impact, including popularity, likes, shares, comments, and viewer counts. It outlines fundamental metrics like see (views), say (engagement), feel (sentiments), and do (actions). Specific platforms like Facebook, Twitter, and Google Analytics are mentioned as tools that provide analytics on metrics like followers, retweets, mentions, and traffic sources. The importance of network analysis and sociograms for mapping social connections is also covered.
Social media presentation
This document discusses social media metrics and analytics. It defines key concepts like reliability, validity, and transparency for social media measures. It then lists various social media metrics that can be tracked, such as popularity, number of followers, likes, interactions, and media mentions. It discusses different types of social media metrics linked to return on investment, including the number of views (see), user engagement through likes and shares (say), emotional reactions (feel), and real-world actions (do). The document also covers analytics tools from Google, Facebook, and Twitter that can provide data on social media usage and interactions. It concludes with discussing how social media can be used to improve trust and influence through tracking engagement metrics like retweets and mentions.
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This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
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Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
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Social media presentation
- 1. Chapter 6 Robert Schneider, Drew Fay, Mohammad Habibian, Jelani Williams
- 2. Social Media Metrics and Analytics “Social media offer a unique opportunity to measure human nature and communication behavior. With every online click, we leave a digital trail.” - Reliability: Social scientific measures of consistency of results. - Validity: Determination that a measurement is what it was planned to be. - Transparency: The social media approach of disclosing all relevant interests and not having a hidden agenda.
- 3. Social Media Measures - Jim Sterne (author) was one of the first to discover the power of social media data and catalog dozens of different types of possible measures. - Popularity - Mainstream media mentions - Number of fans/followers/friends - Likes or favorites - Number of interactions/engagement rate
- 4. Social Media Measures (cont.) - Daniel Miller sees social media marketing as part of a higher marketing task for businesses. - Relationship Building with Customers - Earned exposure through customers sharing - “Authentic” insight and criticism from comments - Search engine visibility from posts
- 5. See, Say, Feel, Do ● These are 4 fundamental types linked to Return On Investment (ROI) ● See - The number of people viewing a post. (Facebook, News Articles, Blogs, etc.) ● Say - Measures content such as likes, shares, re-tweets, email forwards, etc. ● Feel - Total amount of likes or +’s
- 6. Google Analytics ● By incorporating Google Analytics tracking code on a page, owners are provided with data on the source of web traffic, such as search engine, referrals from other sites, direct traffic and social media linkages.
- 9. Facebook Insight Most Important in the last decade Can view other stream on facebook Manager should examine the most engaged conversations
- 10. Twitter Analytics Jack Dorsey 2006 Mobile app 236 million active user a month
- 11. 5 Social Media Metrics you can measure https://www.youtube.com/watch?v=cQlfAQnyDTA&feature=youtu.be
- 12. Network Analyses The process of investigating social structures through the use of networks and graph theories. Study of how individuals interact in social settings has been the focus of research for more than 50 years. Researchers call the network graph that is produced by the analysis software called “Sociogram” Sociogram is a graphic representation of social links that a person has. It is a
- 14. Other Social Network Measurements Twitter users (sometimes called “tweeps”) may be analyzed to identify visual patterns found within linked entities. Researchers have proposed and developed methods for analysis of structure and grouping of categories and clusters in a social network. In social network analysis twitter users are connected by a series of lines in social space. The maps represent a center of people at the core of a network
- 15. Discussion Questions If you were advising a CEO who had never been on twitter to create a profile which key concepts would you discuss with him? - Stay active - Follow experts in your industry - Learn how to utilize #hashtags
- 16. Discussion Questions (cont.) Consider ways to use social media to improve trust and influence. Which Twitter measures would you want to track? We would track measures such as retweets and mentions. We wouldn’t want to track number of followers, since there are many “bots” on Twitter.