Social media presentation
•Download as PPTX, PDF•
0 likes•86 views
This document discusses social media metrics and analytics. It describes various measures that can be used to analyze social media engagement and impact, including popularity, likes, shares, comments, and viewer counts. It outlines fundamental metrics like see (views), say (engagement), feel (sentiments), and do (actions). Specific platforms like Facebook, Twitter, and Google Analytics are mentioned as tools that provide analytics on metrics like followers, retweets, mentions, and traffic sources. The importance of network analysis and sociograms for mapping social connections is also covered.
Report
Share
Report
Share
Recommended
Social media presentation
This document discusses social media metrics and analytics. It defines key concepts like reliability, validity, and transparency for social media measures. It then lists various social media metrics that can be tracked, such as popularity, number of followers, likes, interactions, and media mentions. It discusses different types of social media metrics linked to return on investment, including the number of views (see), user engagement through likes and shares (say), emotional reactions (feel), and real-world actions (do). The document also covers analytics tools from Google, Facebook, and Twitter that can provide data on social media usage and interactions. It concludes with discussing how social media can be used to improve trust and influence through tracking engagement metrics like retweets and mentions.
Social media presentation
This document discusses social media metrics and analytics. It describes several key metrics for measuring social media performance, including popularity, likes, followers, engagement rates, and relationships built with customers. It outlines four types of metrics linked to return on investment: see (views), say (shares, likes), feel (reactions), and do (actions). The document also discusses tools for social media analytics from companies like Google and Facebook that provide data on traffic sources, engagement, and conversations.
Social media presentation - fixed
This document discusses social media metrics and analytics. It describes several key metrics for measuring social media performance, including popularity, likes, followers, engagement rates, and relationships built with customers. It outlines four types of metrics linked to return on investment: see (views), say (shares, likes), feel (reactions), and do (actions). The document also discusses tools for social media analytics from companies like Google and Facebook that provide data on traffic sources, engagement, and conversations.
Social media presentation
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media performance, including popularity, media mentions, numbers of fans/followers/friends, likes, interactions, and engagement rates. Key metrics for measuring return on investment include the number of views (see), user engagement through shares and likes (say), positive sentiment (feel), and actions taken (do). Tools like Google Analytics and Facebook Insights provide data on traffic sources and engaged conversations to analyze social media performance.
Social media presentation (1)
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media performance, including popularity, media mentions, numbers of fans/followers/friends, likes, interactions, and engagement rates. Key metrics for measuring return on investment include the number of views (see), user engagement through shares and likes (say), positive sentiment (feel), and actions taken (do). Tools like Google Analytics and Facebook Insights provide data on traffic sources and engaged conversations to analyze social media performance.
Social media presentation
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media engagement, popularity, and impact. Key metrics include numbers of fans, followers, likes, interactions, comments and shares. Metrics can also measure reach through views, as well as the emotional response through likes or positive reactions. Analyzing these metrics can provide insights into return on investment from social media marketing.
Social search
This document discusses social search engines, which take a user's social graph into account when returning search results. It provides three types of social searches: collective social search, which leverages trends from a network; friend-filtered social search, which shows what a user's friends have shared; and collaborative search, where users work together to find answers. The document also outlines benefits of social search like increased relevance and current results, and concludes that social search complements collaborative information seeking by allowing temporary collaboration during individual searches.
Social media metrics & analytics social media metrics & analytics
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
Recommended
Social media presentation
This document discusses social media metrics and analytics. It defines key concepts like reliability, validity, and transparency for social media measures. It then lists various social media metrics that can be tracked, such as popularity, number of followers, likes, interactions, and media mentions. It discusses different types of social media metrics linked to return on investment, including the number of views (see), user engagement through likes and shares (say), emotional reactions (feel), and real-world actions (do). The document also covers analytics tools from Google, Facebook, and Twitter that can provide data on social media usage and interactions. It concludes with discussing how social media can be used to improve trust and influence through tracking engagement metrics like retweets and mentions.
Social media presentation
This document discusses social media metrics and analytics. It describes several key metrics for measuring social media performance, including popularity, likes, followers, engagement rates, and relationships built with customers. It outlines four types of metrics linked to return on investment: see (views), say (shares, likes), feel (reactions), and do (actions). The document also discusses tools for social media analytics from companies like Google and Facebook that provide data on traffic sources, engagement, and conversations.
Social media presentation - fixed
This document discusses social media metrics and analytics. It describes several key metrics for measuring social media performance, including popularity, likes, followers, engagement rates, and relationships built with customers. It outlines four types of metrics linked to return on investment: see (views), say (shares, likes), feel (reactions), and do (actions). The document also discusses tools for social media analytics from companies like Google and Facebook that provide data on traffic sources, engagement, and conversations.
Social media presentation
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media performance, including popularity, media mentions, numbers of fans/followers/friends, likes, interactions, and engagement rates. Key metrics for measuring return on investment include the number of views (see), user engagement through shares and likes (say), positive sentiment (feel), and actions taken (do). Tools like Google Analytics and Facebook Insights provide data on traffic sources and engaged conversations to analyze social media performance.
Social media presentation (1)
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media performance, including popularity, media mentions, numbers of fans/followers/friends, likes, interactions, and engagement rates. Key metrics for measuring return on investment include the number of views (see), user engagement through shares and likes (say), positive sentiment (feel), and actions taken (do). Tools like Google Analytics and Facebook Insights provide data on traffic sources and engaged conversations to analyze social media performance.
Social media presentation
Social media offer opportunities to measure human communication and behavior through digital traces. There are various metrics for measuring social media engagement, popularity, and impact. Key metrics include numbers of fans, followers, likes, interactions, comments and shares. Metrics can also measure reach through views, as well as the emotional response through likes or positive reactions. Analyzing these metrics can provide insights into return on investment from social media marketing.
Social search
This document discusses social search engines, which take a user's social graph into account when returning search results. It provides three types of social searches: collective social search, which leverages trends from a network; friend-filtered social search, which shows what a user's friends have shared; and collaborative search, where users work together to find answers. The document also outlines benefits of social search like increased relevance and current results, and concludes that social search complements collaborative information seeking by allowing temporary collaboration during individual searches.
Social media metrics & analytics social media metrics & analytics
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
The Future Of Social Networks
Full blog post at http://tinyurl.com/3yc8q5. Presented at Graphing Social Patterns, March 3, 2008 in San Diego. Theme: "Social networks will be like air".
The future-of-social-networks
1. Social networks will become ubiquitous and integrated into many online services and activities, with people's social graphs and identities portable across different platforms.
2. Relationships and social influence will be automatically mapped based on people's permissions, and social networks will compete to provide the best user experiences rather than locking users into isolated social graphs.
3. Marketers will pay more to reach and influence individuals based on their social authority and the interests of their social networks, with people having personalized rates reflecting their influence.
The Future Of Social Networks 1204575046606033 5[1]
1. Social networks will become ubiquitous and integrated into many online services and activities, with people's social graphs and identities portable across different platforms.
2. Relationships and social influence will be automatically mapped based on people's permissions, and social networks will compete to provide the best user experiences rather than locking users into isolated social graphs.
3. Marketers will pay more to reach and influence individuals based on their social authority and the interests of their social networks, with people having personalized rates reflecting their influence.
The Future Of Social Networks
1. Social networks will become ubiquitous and integrated into many online services and activities, with people's social graphs and identities portable across different platforms.
2. Relationships and social influence will be automatically mapped based on people's permissions, and social networks will compete to provide the best user experiences rather than locking users into isolated social graphs.
3. Marketers will pay more to reach and influence individuals based on their social authority and the interests of their social networks, with people having personalized rates reflecting their influence.
Demystifying Social Media Analytics
The key elements to look for in any social media analytics, an overview of social media analytics, and specifically Google analytics, Facebook Insights, Facebook ad analytics, and YouTube Insights. Includes examples, and analtyics screenshots.
Charting collections of connections in social media, presented by Marc Smith
In his Brands-Only Summit Pre-Conference presentation, Social Media Research Foundation's Marc Smith explains how you can analyze your social media network to reveal key people, topics, and sub-communities.
He shares a review of his NodeXL tool and presents us with images of Twitter, Flickr, YouTube, Facebook, and email networks.
Social media data analytics
This document discusses social media data analytics. It defines social media data as information collected from social networks like Facebook, Twitter, and Instagram that shows how users engage with content and profiles. This data provides insights into metrics like likes, mentions, clicks, hashtags, and new followers. Businesses analyze this social media data to understand what is and isn't working with their social media strategy. They gather data continuously to inform social media analytics and improve their digital marketing. The document also discusses how academics and companies like IBM utilize social media data for research, commercial gains, and providing social media insights and services.
Mkt380week4
This document provides an overview of key concepts relating to online communities and social media marketing. It discusses the characteristics of online communities, including conversations, presence, democracy, standards of behavior, and levels of participation. It also examines how ideas travel in a community through memes and influence, the roles of opinion leaders and social capital, and the importance of strong and weak social ties. Finally, it touches on the evolution of online communities and their ability to help connect people in modern society.
Social media project
Social media metrics and analytics can provide insights into online behavior through tracking, analyzing, and presenting digital data. Key measures include reach (how many times content is seen), engagement (sharing, likes, comments), emotional response, and behavioral outcomes like purchases. Tools like Google Analytics track web traffic sources and user behavior to help optimize websites and content. Social media platforms also provide analytics on engagement through tools like Facebook Insights and Twitter analytics. Network analysis and visualization can further explore online interactions and communities through the lens of social network theory and cognitive dissonance theory.
Social Media Analytics: The Value Proposition
Rohini K. Srihari delivers her powerful presentation at the KDD 2010 Workshop on Social Media Analytics.
Overview:
-What is Social Media?
-Value Proposition: Why mine social media?
-Business Analytics
-Counterterrorism
-Challenges
-Technology, Challenges
-Multilingual social media mining
LinkedIn - Leveraging Social Intelligence for Sales Insights
This document provides tips for leveraging social intelligence from LinkedIn for sales insights. It recommends finding the right contact at a company by analyzing their role, tenure, and interests reflected by the groups they join. It also suggests viewing a contact's recent LinkedIn activity to understand what content and discussions matter most to them, in order to better engage in relevant conversations. The document aims to help salespeople understand how business decision makers are researching options on LinkedIn.
MKT 380 Week 9
This document discusses social media marketing and social commerce. It describes how social commerce is a subset of e-commerce where consumers interact with others during shopping. Ratings and reviews are important for decision making but can be influenced by biases. Social shopping applications like recommendations, referrals, and forums can enhance the shopping experience. The psychology of social shopping examines how cognitive biases and herd behavior influence purchasing. Social commerce benefits include monetizing social media, increasing sales and data about customer behavior.
Mkt 380 week 6
This document provides an overview of social media marketing objectives and activities. It discusses two types of social media conversations: directed communications like direct messages and consumption communications like reading feeds. It also describes how marketers can use social networks for branding and promotion through paid social ads, earning media by encouraging user sharing, and user-generated content campaigns. Finally, it discusses how brands can create a social media presence and engage fans on social networking sites.
Social Media Metrics & Analytics
This document discusses various social media metrics and analytics that can be used to measure performance. It covers key terms like analytics, metrics, and ROI. It also discusses different types of social media measures like buzz, popularity, reach, interactions and sentiments. It provides details on tools like Google Analytics, Facebook Insights, and Twitter analytics that can track metrics like followers, traffic sources, reactions and influence. Network analysis is also discussed as a way to measure influence, centrality and prestige within social networks.
Blockchain: 2018 Media & Influencer Analysis
This document analyzes 2018 media and influencer coverage of blockchain technology. It finds that Forbes, Coindesk, and CCN published the most articles about blockchain, while topics around cryptocurrency, smart contracts, and AI resonated the most. Notable influencers in the blockchain space included Tom Stankewicz, Frank Chaparro, and Kjerstin Erickson, who primarily consumed and shared articles from Coindesk, CCN, and Bitcoinist. The analysis provides insights on how to leverage key media publications and influencers to help drive strategic communications around blockchain.
Social media analytics
Social media is a collective of online communication channels used for community input, interaction, content sharing, and collaboration. The document discusses using social media analytics and marketing to promote a business. Social media analytics involves gathering and analyzing social media data using tools to help make business decisions. The social media marketing process includes monitoring social networks, engaging customers, and promoting the business through relevant content and campaigns.
Dignc2012 copy
This document discusses measuring social media engagement for non-profits, whose goals are typically non-transactional. It suggests defining the target audience, identifying participants, conducting a social media review to find strengths and weaknesses, focusing on creating relevant and resonant content, and benchmarking metrics like connections, engagements, and conversions across different social media platforms. While likes and popularity can be easily bought, the document advocates measuring more meaningful engagement and moving in the right direction with high-quality original content.
Data: Strategy and Storytelling
This presentation was given as a guest lecture in Laurel Hart's Spring 2011 Masters progra course for Corporate and Organizational Communications in the NYU school of continuing studies by Amy Sample Ward. Learn more at http://amysampleward.org
Structures of Twitter Crowds and Conversations Six distinct types of crowds t...
There are six distinct types of crowds that form on Twitter based on the shape of connections between users discussing a topic:
1) Polarized crowds have sharply divided subgroups.
2) Community crowds consist of tightly interconnected groups.
3) Brand crowds form around corporate/organization topics.
4) Bazaar crowds bring together various interested parties.
5) Broadcast crowds have a central influencer and surrounding audiences/communities.
6) Support crowds assist and provide feedback to companies.
Social Media iLinc User Con
The document discusses using social media to create deeper connections, conversations, and community. It defines social media as marketing using conversations to create and co-share value. It also notes that 70% of US adults now use the internet for local shopping research and that search and mobility have changed the internet landscape. Content, context, and connection are key aspects of an effective social media strategy.
Ch 6 presentation
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and keyword searches. The document also discusses network visualization and analyzing influence through tools like TweetLevel scores and word clouds. Measuring social media returns to issues of computer-mediated communication and how networks allow exploring online relationships and communities.
Ch 6 presentation
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and buzz. Twitter analytics tools like TweetLevel assign influence scores based on metrics. Network visualization and community detection can analyze connections between social media accounts. Social media dashboards organize these metrics for analysis. The key is selecting meaningful metrics to track engagement and improve brands on social media.
More Related Content
What's hot
The Future Of Social Networks
Full blog post at http://tinyurl.com/3yc8q5. Presented at Graphing Social Patterns, March 3, 2008 in San Diego. Theme: "Social networks will be like air".
The future-of-social-networks
1. Social networks will become ubiquitous and integrated into many online services and activities, with people's social graphs and identities portable across different platforms.
2. Relationships and social influence will be automatically mapped based on people's permissions, and social networks will compete to provide the best user experiences rather than locking users into isolated social graphs.
3. Marketers will pay more to reach and influence individuals based on their social authority and the interests of their social networks, with people having personalized rates reflecting their influence.
The Future Of Social Networks 1204575046606033 5[1]
1. Social networks will become ubiquitous and integrated into many online services and activities, with people's social graphs and identities portable across different platforms.
2. Relationships and social influence will be automatically mapped based on people's permissions, and social networks will compete to provide the best user experiences rather than locking users into isolated social graphs.
3. Marketers will pay more to reach and influence individuals based on their social authority and the interests of their social networks, with people having personalized rates reflecting their influence.
The Future Of Social Networks
1. Social networks will become ubiquitous and integrated into many online services and activities, with people's social graphs and identities portable across different platforms.
2. Relationships and social influence will be automatically mapped based on people's permissions, and social networks will compete to provide the best user experiences rather than locking users into isolated social graphs.
3. Marketers will pay more to reach and influence individuals based on their social authority and the interests of their social networks, with people having personalized rates reflecting their influence.
Demystifying Social Media Analytics
The key elements to look for in any social media analytics, an overview of social media analytics, and specifically Google analytics, Facebook Insights, Facebook ad analytics, and YouTube Insights. Includes examples, and analtyics screenshots.
Charting collections of connections in social media, presented by Marc Smith
In his Brands-Only Summit Pre-Conference presentation, Social Media Research Foundation's Marc Smith explains how you can analyze your social media network to reveal key people, topics, and sub-communities.
He shares a review of his NodeXL tool and presents us with images of Twitter, Flickr, YouTube, Facebook, and email networks.
Social media data analytics
This document discusses social media data analytics. It defines social media data as information collected from social networks like Facebook, Twitter, and Instagram that shows how users engage with content and profiles. This data provides insights into metrics like likes, mentions, clicks, hashtags, and new followers. Businesses analyze this social media data to understand what is and isn't working with their social media strategy. They gather data continuously to inform social media analytics and improve their digital marketing. The document also discusses how academics and companies like IBM utilize social media data for research, commercial gains, and providing social media insights and services.
Mkt380week4
This document provides an overview of key concepts relating to online communities and social media marketing. It discusses the characteristics of online communities, including conversations, presence, democracy, standards of behavior, and levels of participation. It also examines how ideas travel in a community through memes and influence, the roles of opinion leaders and social capital, and the importance of strong and weak social ties. Finally, it touches on the evolution of online communities and their ability to help connect people in modern society.
Social media project
Social media metrics and analytics can provide insights into online behavior through tracking, analyzing, and presenting digital data. Key measures include reach (how many times content is seen), engagement (sharing, likes, comments), emotional response, and behavioral outcomes like purchases. Tools like Google Analytics track web traffic sources and user behavior to help optimize websites and content. Social media platforms also provide analytics on engagement through tools like Facebook Insights and Twitter analytics. Network analysis and visualization can further explore online interactions and communities through the lens of social network theory and cognitive dissonance theory.
Social Media Analytics: The Value Proposition
Rohini K. Srihari delivers her powerful presentation at the KDD 2010 Workshop on Social Media Analytics.
Overview:
-What is Social Media?
-Value Proposition: Why mine social media?
-Business Analytics
-Counterterrorism
-Challenges
-Technology, Challenges
-Multilingual social media mining
LinkedIn - Leveraging Social Intelligence for Sales Insights
This document provides tips for leveraging social intelligence from LinkedIn for sales insights. It recommends finding the right contact at a company by analyzing their role, tenure, and interests reflected by the groups they join. It also suggests viewing a contact's recent LinkedIn activity to understand what content and discussions matter most to them, in order to better engage in relevant conversations. The document aims to help salespeople understand how business decision makers are researching options on LinkedIn.
MKT 380 Week 9
This document discusses social media marketing and social commerce. It describes how social commerce is a subset of e-commerce where consumers interact with others during shopping. Ratings and reviews are important for decision making but can be influenced by biases. Social shopping applications like recommendations, referrals, and forums can enhance the shopping experience. The psychology of social shopping examines how cognitive biases and herd behavior influence purchasing. Social commerce benefits include monetizing social media, increasing sales and data about customer behavior.
Mkt 380 week 6
This document provides an overview of social media marketing objectives and activities. It discusses two types of social media conversations: directed communications like direct messages and consumption communications like reading feeds. It also describes how marketers can use social networks for branding and promotion through paid social ads, earning media by encouraging user sharing, and user-generated content campaigns. Finally, it discusses how brands can create a social media presence and engage fans on social networking sites.
Social Media Metrics & Analytics
This document discusses various social media metrics and analytics that can be used to measure performance. It covers key terms like analytics, metrics, and ROI. It also discusses different types of social media measures like buzz, popularity, reach, interactions and sentiments. It provides details on tools like Google Analytics, Facebook Insights, and Twitter analytics that can track metrics like followers, traffic sources, reactions and influence. Network analysis is also discussed as a way to measure influence, centrality and prestige within social networks.
Blockchain: 2018 Media & Influencer Analysis
This document analyzes 2018 media and influencer coverage of blockchain technology. It finds that Forbes, Coindesk, and CCN published the most articles about blockchain, while topics around cryptocurrency, smart contracts, and AI resonated the most. Notable influencers in the blockchain space included Tom Stankewicz, Frank Chaparro, and Kjerstin Erickson, who primarily consumed and shared articles from Coindesk, CCN, and Bitcoinist. The analysis provides insights on how to leverage key media publications and influencers to help drive strategic communications around blockchain.
Social media analytics
Social media is a collective of online communication channels used for community input, interaction, content sharing, and collaboration. The document discusses using social media analytics and marketing to promote a business. Social media analytics involves gathering and analyzing social media data using tools to help make business decisions. The social media marketing process includes monitoring social networks, engaging customers, and promoting the business through relevant content and campaigns.
Dignc2012 copy
This document discusses measuring social media engagement for non-profits, whose goals are typically non-transactional. It suggests defining the target audience, identifying participants, conducting a social media review to find strengths and weaknesses, focusing on creating relevant and resonant content, and benchmarking metrics like connections, engagements, and conversions across different social media platforms. While likes and popularity can be easily bought, the document advocates measuring more meaningful engagement and moving in the right direction with high-quality original content.
Data: Strategy and Storytelling
This presentation was given as a guest lecture in Laurel Hart's Spring 2011 Masters progra course for Corporate and Organizational Communications in the NYU school of continuing studies by Amy Sample Ward. Learn more at http://amysampleward.org
Structures of Twitter Crowds and Conversations Six distinct types of crowds t...
There are six distinct types of crowds that form on Twitter based on the shape of connections between users discussing a topic:
1) Polarized crowds have sharply divided subgroups.
2) Community crowds consist of tightly interconnected groups.
3) Brand crowds form around corporate/organization topics.
4) Bazaar crowds bring together various interested parties.
5) Broadcast crowds have a central influencer and surrounding audiences/communities.
6) Support crowds assist and provide feedback to companies.
Social Media iLinc User Con
The document discusses using social media to create deeper connections, conversations, and community. It defines social media as marketing using conversations to create and co-share value. It also notes that 70% of US adults now use the internet for local shopping research and that search and mobility have changed the internet landscape. Content, context, and connection are key aspects of an effective social media strategy.
What's hot (20)
The Future Of Social Networks 1204575046606033 5[1]
The Future Of Social Networks 1204575046606033 5[1]
Charting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc Smith
LinkedIn - Leveraging Social Intelligence for Sales Insights
LinkedIn - Leveraging Social Intelligence for Sales Insights
Structures of Twitter Crowds and Conversations Six distinct types of crowds t...
Structures of Twitter Crowds and Conversations Six distinct types of crowds t...
Similar to Social media presentation
Ch 6 presentation
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and keyword searches. The document also discusses network visualization and analyzing influence through tools like TweetLevel scores and word clouds. Measuring social media returns to issues of computer-mediated communication and how networks allow exploring online relationships and communities.
Ch 6 presentation
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and buzz. Twitter analytics tools like TweetLevel assign influence scores based on metrics. Network visualization and community detection can analyze connections between social media accounts. Social media dashboards organize these metrics for analysis. The key is selecting meaningful metrics to track engagement and improve brands on social media.
Ch 6 Presentation
This document discusses social media metrics and analytics. It describes various ways to measure engagement on platforms like Facebook, Twitter, and Google Analytics. Metrics include number of likes, shares, comments, followers, and keyword searches. The document also discusses social network analysis and visualization of networks through graphs. Measuring influence, popularity, engagement, and trust on Twitter is discussed using the example of TweetLevel.com scores. Network theory concepts like communities and sociograms are also covered.
Fantastic four presentation
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
Team Lecture on Blog
This document discusses metrics and analytics for social media. It defines metrics as counting and tracking past data, while analytics look at both past and present data strategically. Examples are provided of metrics like employee attrition rates versus analytics that examine the reasons behind those rates. Key frameworks for social media measurement are outlined, like return on investment, reach, likes, and cost of ignoring opportunities. Popular social media analytics tools from Google, Facebook, and Twitter are profiled. The document also discusses network analytics and using tools like NodeXL to map relationships and influence within social networks.
Chapter 6 presentation
This document discusses metrics and analytics for social media. It defines metrics as counting and tracking past data, while analytics look at both past and present data strategically. Examples are provided of metrics like employee attrition rates versus analytics that examine the reasons behind those rates. Key frameworks for social media measurement are outlined, including types of engagement data from platforms like Facebook, Twitter, and Google Analytics. The document also covers principles of social network analysis and tools for mapping connections between users.
Chapter 6 presentation
This document discusses metrics and analytics for social media. It defines metrics as counting and tracking past data, while analytics look at both past and present data strategically. Examples are provided of metrics like employee attrition rates versus analytics that examine the reasons behind those rates. Key frameworks for social media measurement are outlined, including types of engagement data from platforms like Facebook, Twitter, and Google Analytics. The document also covers principles of social network analysis for mapping influence through connections on platforms.
Sweeny smx-social-media-2014 with-notes
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
SOCIAL MEDIA ANALYSIS WITH REFERENCE TO CAMBRIDGE ANALYTICA.pptx
notes on social media analysis with reference to Cambridge Analytica. In this case a the users information has been auctioned to the hackers by the social media platform founders. It also deliberately explains the boon and ban on social media scandals. It also emphasis the need of awareness regarding spam operators.
Social media metrics & analytics social media metrics & analytics
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help find communities and highlight important connections between users. Overall, the text provides an overview of different analytical tools for understanding user engagement and impact across social media.
Top five chapter 6 group presentation
This document discusses social media metrics and analytics. It describes how different social media platforms are used, including Facebook for personal connections, Instagram and Snapchat for celebrities, and Twitter for global sports. It also covers the development of web analytics APIs, common social media metrics like followers, shares and impressions. The document discusses tools for analyzing social networks on different platforms, including Facebook Insights, Twitter Analytics, NodeXL and Klout. It explores how network analysis can provide insights into influence and information flow through social media.
Top five chapter 6 group presentation
This document discusses social media metrics and analytics. It describes how different social media platforms are used, including Facebook for personal connections, Instagram and Snapchat for celebrities, and Twitter for global sports. It also outlines various social media metrics that can be tracked, including likes, followers, retweets, shares, and engagement. Finally, it discusses tools for social media analytics like Facebook Insights, Twitter Analytics, and NodeXL which can be used to analyze audience demographics, content performance, and social networks.
Problem statement-1-friend-affinity-finder
This document presents a problem statement to build a web/mobile application that can analyze personality traits of users and their friends from social media data in order to find commonalities between them. It involves using IBM Watson services like Personality Insights to infer the Big Five personality characteristics of individuals from text data and identify traits, interests, and preferences that they share. The application would allow authenticating with social media accounts to access profile data and visualize friend connections and classifications. It should be developed using Python and can leverage any mobile platforms.
The latest trend in Social Media - Influencer Marketing
What is influencer marketing? Where do you start with Social media and engaging influencers? Why is influencer marketing a trend in social media marketing
Social Media Optimization
Taylor Spilak wrote a personal learning project to gain knowledge about social media and how to maximize its potential for business and personal benefit. The project involved three goals: 1) researching the impact of social media marketing through statistics; 2) learning about social media platforms beyond Facebook, Twitter and LinkedIn; and 3) discovering new ways to measure and optimize social media. Spilak found statistics on social media's impact but noted it is hard to directly link increases in brand recognition to social media alone. Spilak also learned about platforms like Google+, Pinterest and Reddit, and ways to boost social media strategies through planning, goals, audience understanding and more.
Researching Social Media – Big Data and Social Media Analysis
Researching Social Media – Big Data and Social Media Analysis, presentation for the Social Media for Researchers: A Sheffield Universities Social Media Symposium, 23 September 2014
Top five chapter 6 group presentation
This document discusses social media metrics and analytics. It describes how different social media platforms are used, including Facebook for personal connections, Instagram and Snapchat for celebrities, and Twitter for global sports. It also covers the development of web analytics APIs, big data, and word clouds. Social media measurement is used to achieve business goals like revenue, costs, and satisfaction. Key metrics discussed include likes, followers, traffic, and impressions. The document also covers costs of ignoring social media, Facebook insights, Twitter analytics, network analyses, information theory/models, and tools for analysis like NodeXL.
Top five chapter 6 group presentation
This document discusses social media metrics and analytics. It describes how different social media platforms are used, including Facebook for personal connections, Instagram and Snapchat for celebrities, and Twitter for global sports. It also covers the development of web analytics APIs, big data, word clouds, and how social media can measure basic business goals like revenue, costs, and satisfaction. The document then details specific social media metrics for platforms like Facebook, Twitter, websites, and more. It discusses tools for analyzing social media use and engagement, like Facebook Insights, Twitter analytics, NodeXL for network analysis, and factors that influence personal networks. Finally, it questions how to best integrate data from different platforms and circumstances when disengaging from social media engagement may
customer behavior analysis for social media
It is essential for a business organization to get the customer feedback in order to grow as a company. Business organizations are collecting customer feedback using various methods. But the question is ‘are they efficient and effective?’ In the current context, there is more of a customer oriented market and all the business organizations are competing to achieve customer delight through their products and services. Social Media plays a huge role in one’s life. Customers tend to reveal their true opinion about certain brands on social media rather than giving routine feedback to the producers or sellers. Because of this reason, it is identified that social media can be used as a tool to analyze customer behavior. If relevant data can be gathered from the customers’ social media feeds and if these data are analyzed properly, a clear idea to the companies what customers really think about their brand can be provided.
A Case For Qualitative Techniques in Social Media Research
Social media permeates nearly each facet of the individual’s and the whole society today. The
development in the social media is driven by the fact that it is the primary platform of choice
for sharing user-generated content - information, news, photos and videos. The unique
proliferation of social media communication platforms has annoyed the interest of
professional practice and academia. Several brand communities have been formed with the
help of social networking sites. The electronic social media such as Twitter, Facebook,
MySpace, etc. have came forward as databanks for market researchers. Going by the name of
social media monitoring (SMM), this approach basically involves automated content study to
understand perceptions and attitudes of customers. This paper argues for a place for
qualitative research methods in the study of social media by presenting the benefits of
adopting them as opposed to the rather limiting methodology of SMM. By systematically
comparing various research approaches, as well as entrenched methods and current designs,
this paper delineates three major differences between qualitative research and SMM which in
result gives the former greater soundness and genuineness than SMM. The paper concludes
that the non-mediated, interactive discourse or exchange between consumers and
researchers; the possibility of tracking latent unsaid stories of consumer needs and desires
that motivate their brand behaviour and preference and the rich, personal nature of
interviews that enable shared perceptions are the three compelling benefits of qualitative
research.
Similar to Social media presentation (20)
SOCIAL MEDIA ANALYSIS WITH REFERENCE TO CAMBRIDGE ANALYTICA.pptx
SOCIAL MEDIA ANALYSIS WITH REFERENCE TO CAMBRIDGE ANALYTICA.pptx
Social media metrics & analytics social media metrics & analytics
Social media metrics & analytics social media metrics & analytics
The latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer Marketing
Researching Social Media – Big Data and Social Media Analysis
Researching Social Media – Big Data and Social Media Analysis
A Case For Qualitative Techniques in Social Media Research
A Case For Qualitative Techniques in Social Media Research
Recently uploaded
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
Project Serenity — 33% Life-time Commissions.docx
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Recently uploaded (15)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
Social media presentation
- 1. Chapter 6 Robert Schneider, Drew Fay, Mohammad Habibian, Jelani Williams
- 2. Social Media Metrics and Analytics “Social media offer a unique opportunity to measure human nature and communication behavior. With every online click, we leave a digital trail.” - Reliability: Social scientific measures of consistency of results. - Validity: Determination that a measurement is what it was planned to be. - Transparency: The social media approach of disclosing all relevant interests and not having a hidden agenda.
- 3. Social Media Measures - Jim Sterne (author) was one of the first to discover the power of social media data and catalog dozens of different types of possible measures. - Popularity - Mainstream media mentions - Number of fans/followers/friends - Likes or favorites - Number of interactions/engagement rate
- 4. Social Media Measures (cont.) - Daniel Miller sees social media marketing as part of a higher marketing task for businesses. - Relationship Building with Customers - Earned exposure through customers sharing - “Authentic” insight and criticism from comments - Search engine visibility from posts
- 5. See, Say, Feel, Do ● These are 4 fundamental types linked to Return On Investment (ROI) ● See - The number of people viewing a post. (Facebook, News Articles, Blogs, etc.) ● Say - Measures content such as likes, shares, re-tweets, email forwards, etc. ● Feel - Total amount of likes or +’s
- 6. Google Analytics ● By incorporating Google Analytics tracking code on a page, owners are provided with data on the source of web traffic, such as search engine, referrals from other sites, direct traffic and social media linkages.
- 9. Facebook Insight Most Important in the last decade Can view other stream on facebook Manager should examine the most engaged conversations
- 10. Twitter Analytics Jack Dorsey 2006 Mobile app 236 million active user a month
- 11. Network Analyses The process of investigating social structures through the use of networks and graph theories. Study of how individuals interact in social settings has been the focus of research for more than 50 years. Researchers call the network graph that is produced by the analysis software called “Sociogram” Sociogram is a graphic representation of social links that a person has. It is a
- 13. Other Social Network Measurements Twitter users (sometimes called “tweeps”) may be analyzed to identify visual patterns found within linked entities. Researchers have proposed and developed methods for analysis of structure and grouping of categories and clusters in a social network. In social network analysis twitter users are connected by a series of lines in social space. The maps represent a center of people at the core of a network
- 14. Discussion Questions If you were advising a CEO who had never been on twitter to create a profile which key concepts would you discuss with him? - Stay active - Follow experts in your industry - Learn how to utilize #hashtags
- 15. Discussion Questions (cont.) Consider ways to use social media to improve trust and influence. Which Twitter measures would you want to track? We would track measures such as retweets and mentions. We wouldn’t want to track number of followers, since there are many “bots” on Twitter.
Editor's Notes
- https://www.youtube.com/watch?v=cQlfAQnyDTA&feature=youtu.be