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Facebook tips for nonprofits and social change

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Ivan Boothe, creative director of Rootwork.org, gave a quick-and-dirty overview of using Facebook for nonprofits and social change activists at the June 2010 Philadelphia Net Tuesday.

http://phillynetsquared.org/events/2010/06/using-facebook-social-change

Video of the event, including Ivan's remarks during this presentation, will be provided shortly.

Published in: Technology, Education
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Facebook tips for nonprofits and social change

  1. 1. Facebook tools and tips for nonprofits & social change Ivan Boothe Rootwork.org / @rootwork
  2. 2. Pages vs. Groups <ul><li>Pages: </li></ul><ul><li>Good for engagement with members </li></ul><ul><li>Good for an “official” or permanent home </li></ul><ul><li>Groups: </li></ul><ul><li>Good for engagement between members </li></ul><ul><li>Good for event planning, sub-groups or constituencies </li></ul>
  3. 3. <ul><li>Engage Supporters </li></ul><ul><li>Write “notes” </li></ul><ul><li>Post links and re-post others' content </li></ul><ul><li>Ask questions and solicit ideas </li></ul><ul><li>Use multimedia </li></ul><ul><li>Tag related people and allied groups </li></ul>
  4. 4. Case Study: Genocide Intervention Network Who's already out there? Go where the people are Build relationships and allies
  5. 5. Case Study: California State Parks Association Explicit calls to invite Concrete action to take Deadlines for action Soliciting stories Soliciting multimedia Connecting offline actions http://tinyurl.com/nonprofitfb1
  6. 6. <ul><li>Fundraising </li></ul><ul><li>Measuring more than dollars </li></ul><ul><li>Know your audience. </li></ul><ul><li>Explore Causes, “a friending tool.” </li></ul><ul><li>Thank people. Often. </li></ul><ul><li>Personal appeals are key. </li></ul><ul><li>It's about relationship-building. </li></ul><ul><li>Build your network before you need it. </li></ul>http://tinyurl.com/nonprofitfb2 http://tinyurl.com/nonprofitfb3

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