The document discusses the initial concept, angle, composition, and potential improvements of a photographic image. The initial concept was to convey the message that humans do not care as much about animal abuse because they do not see it directly and view animals as inferior. The eye-level angle of the subject in a dog cage was intended to allow viewers to connect and empathize with its look of defeat. The casual pose and visible blood was meant to shock audiences about how animal fur coats are made in a way most find acceptable today. Improvements could include removing the cropped top of the subject's head and a solid black background to focus solely on the subject.