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Three ways to Fail your Data Lab
Implementation
Dataiku DSS
DataLabs
10 M€ in 2014121 499 M€ in2014 3 029 M€ in2015
5 454 M€ in2014816 M€ in201410 M€ in 2008
Marketing/ Web
ü Behavioral segmentation
ü Churn prediction
ü Sales forecast
ü Dynamic Pricing
Industrie& Infrastructure
ü Predictive maintenance
ü Logistic Optimization
ü Smart Cities
Bank & Insurance
ü Fraud detection
ü Riskanticipation
ü Lifetime moment detection
Why a data Lab?
• 1 single Workflow : from a segmentated workflow to a transversal one
• Several use cases: Ability to adress many different data centric topics within a
single unit
• Multiple competences: Business focused approached mixing many different
competences
• End to end projects : combining data from different sources to handle several
aspects on a single topic
Deployment ofthe
predictions
Dataiku DSSfor fraud prediction
Client service
Sensor data
Garage data
Administration
• 1 Project Owner (IT)
• 1 Project Manager (Business)
• 1 Data scientist in house
• 3 data scientist sfrom 3 different firms
• 3 consultants from 3 different firms
• 1 architect (external)
Accepted file
INVESTIGATE !
Thetransactions areblocked
dependingontheir gap with the
business rules and behavioral
patterns
Welcometo Technoslavia!
6
Focuson the framework,not on the input
Data
Acquisition &
Understanding
Data
Preparation
Model Creation
Evaluation Deployment
Scored
dataset
Scored
dataset
Iteration 1
Iteration 2
Iteration n
✓ Read and import raw data
✓ Detect schemas and structure
✓ Analyze distributions
✓ Assess quality: outliers,
missing values...
✓ Performance metrics
✓ Robustness & generalization
(cross validation)
✓ Insights (eg variable importance)
✓ Create derived and
aggregated variables
→ Analytical dataset
→ Report
✓ Feature selection
✓ Compare algorithms
✓ Scoring engine
✓ Publish predictions
✓ Monitor performance
✓ API
Business
Understanding
Adapted from the CRISP-DM methodology
Dataset
1
Dataset
2
Dataset
n
People and Governance
?
PolyglottVS dictator
Problems :
• Collaboration between
technical and non
technical profiles inside
a single project
• Nécessary
collaboration between
business and tech
teams to adress
transversal projects
accurately
Focus :
• Promote diversity
• …within a workflow
centric environment
End to end, from prototyping into production
Do it you way …
…and scale!
DataLab Organisation
Data Lab
Lab Environment
MultydisciplinaryTeam:
Direction/ Project Management
Business Analysts
Data Miners / Data Scientists
Production Environment
Business needs
Internal Data
sources
External
datasources
Missions :
Priorisationof the business needs
Prototyping /Agile solution engineering
Support for Apps deployment
Business Applications
Marketing CampaignAutomation
Reporting webanalytics
Data as A Service Platform
Conceptionof“DATAPRODUCTS”
Integration of DataProducts
OptimisationEngine
Real Time Scoring
Data Flow
Insights & Services
Processing chain
API Deployment
Thank you !

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Anne-Sophie Roessler, International Business Developer, Dataiku - "3 ways to Fail your Data Lab Implementation"

  • 1. Three ways to Fail your Data Lab Implementation
  • 3. DataLabs 10 M€ in 2014121 499 M€ in2014 3 029 M€ in2015 5 454 M€ in2014816 M€ in201410 M€ in 2008 Marketing/ Web ü Behavioral segmentation ü Churn prediction ü Sales forecast ü Dynamic Pricing Industrie& Infrastructure ü Predictive maintenance ü Logistic Optimization ü Smart Cities Bank & Insurance ü Fraud detection ü Riskanticipation ü Lifetime moment detection
  • 4. Why a data Lab? • 1 single Workflow : from a segmentated workflow to a transversal one • Several use cases: Ability to adress many different data centric topics within a single unit • Multiple competences: Business focused approached mixing many different competences • End to end projects : combining data from different sources to handle several aspects on a single topic
  • 5. Deployment ofthe predictions Dataiku DSSfor fraud prediction Client service Sensor data Garage data Administration • 1 Project Owner (IT) • 1 Project Manager (Business) • 1 Data scientist in house • 3 data scientist sfrom 3 different firms • 3 consultants from 3 different firms • 1 architect (external) Accepted file INVESTIGATE ! Thetransactions areblocked dependingontheir gap with the business rules and behavioral patterns
  • 7. Focuson the framework,not on the input Data Acquisition & Understanding Data Preparation Model Creation Evaluation Deployment Scored dataset Scored dataset Iteration 1 Iteration 2 Iteration n ✓ Read and import raw data ✓ Detect schemas and structure ✓ Analyze distributions ✓ Assess quality: outliers, missing values... ✓ Performance metrics ✓ Robustness & generalization (cross validation) ✓ Insights (eg variable importance) ✓ Create derived and aggregated variables → Analytical dataset → Report ✓ Feature selection ✓ Compare algorithms ✓ Scoring engine ✓ Publish predictions ✓ Monitor performance ✓ API Business Understanding Adapted from the CRISP-DM methodology Dataset 1 Dataset 2 Dataset n
  • 8. People and Governance ? PolyglottVS dictator Problems : • Collaboration between technical and non technical profiles inside a single project • Nécessary collaboration between business and tech teams to adress transversal projects accurately Focus : • Promote diversity • …within a workflow centric environment
  • 9. End to end, from prototyping into production Do it you way …
  • 11. DataLab Organisation Data Lab Lab Environment MultydisciplinaryTeam: Direction/ Project Management Business Analysts Data Miners / Data Scientists Production Environment Business needs Internal Data sources External datasources Missions : Priorisationof the business needs Prototyping /Agile solution engineering Support for Apps deployment Business Applications Marketing CampaignAutomation Reporting webanalytics Data as A Service Platform Conceptionof“DATAPRODUCTS” Integration of DataProducts OptimisationEngine Real Time Scoring Data Flow Insights & Services Processing chain API Deployment