This document discusses self-service analytics and introduces the concepts of data mesh and data products. It explains that as data sources and formats grow exponentially, the traditional centralized approach to data management faces challenges in terms of capacity, integration, and governance. Data mesh is presented as a decentralized approach where domain experts own, manage, and publish discoverable, addressable, self-describing data products for self-service access. Key principles of data mesh include distributed ownership of data products, a self-serve data platform, and federated computational governance. The document contrasts how data mesh differs from traditional use case-driven approaches and is not just a technical solution or process, but rather a socio-technical model for managing analytical data at scale