The document discusses designing for trust by embracing human emotions. It advocates designing authentically to connect with humans, using technology to connect with humans, and empowering a diverse team to connect with humans. The key point is that to design for trust, one must embrace human emotions and understand that people are emotional beings, not just transactional.

1. DESIGNING FOR
TRUST
@steph_hay

2. 2

3. 3

4. Master the addictive qualities
of television and do
something good with them

5. 5

6. 6
NOPE

7. A diverse team researching and
designing to connect with kids on
the other side of the TV

9. The kids needed to trust
what they were watching in
order to learn from it

10. 10

11. 11

12. The kids started
counting out loud

13. Designing
authentically to
connect with
humans
Using
technology to
connect with
humans
Empowering a
diverse team to
connect with
humans

14. 14

15. 15

16. 16

17. To design for trust, we must
embrace human emotions

20. ex-Chicago Sun
ex-Pixar
ex-Bakery Shop Owner
ex-Xerox PARC

21. what’s my
balance?
i need to move
money
i want a credit
limit increase
when is my bill
due?
money is transactional
Just got paid
HOLLAAAAAAA
AAAAAAA$$$$
i just got a fraud
alert and am
scared someone
stole my
identity
people are emotional
I’m overseas
and am locked
out of my
account!!!!
I’m afraid to ask
my balance :(

22. Day 1 Day 60 Launch

23. Nap
21 v. 74
Boundaries
Humor

24. Designing
authentically to
connect with
humans
Using
technology to
connect with
humans
Empowering a
diverse team to
connect with
humans

25. The I love you metric

27. (back to work)

28. To design for trust, we must
embrace human emotions

31. “There is no tutorial, no prompt that
pops up on screen, nobody telling
you where you’re going or why”

32. “The storytelling is purely about the
game experience itself”

33. Late
Over budget
Most players cried

35. Designing
authentically to
connect with
humans
Using
technology to
connect with
humans
Empowering a
diverse team to
connect with
humans

36. What it sounds like when we
design with emotion in mind …

37. 05
37

39. 39

40. To design for trust, we must
embrace human emotions

41. @steph_hay