This project report summarizes a brand promotional activity conducted by Colgate-Palmolive for their Colgate Sensitive Pro Relief toothpaste. The objectives were to promote the product, study consumer response, and analyze the potential for the product in Andheri. Primary research was conducted through a questionnaire distributed to 3000 customers at Korum Mall. The data collected was analyzed using Microsoft Excel. Key findings from the consumer research and analysis are discussed to understand consumer perceptions and room for improving sales of Colgate Sensitive Pro Relief toothpaste.
A project on Brand Management of colgate by abdul qadir and sarafrazkhan. this project deals with blind taste test and other aspects of brand management.
A project on Brand Management of colgate by abdul qadir and sarafrazkhan. this project deals with blind taste test and other aspects of brand management.
The advertisement is a marketing tool which helps a company to let the people know about the product. The main purpose of the advertisement is to Create Awareness, Persuasion, Education, Information, Emotion, Brand Loyalty, Understanding, etc.
Colgate-Palmolive informs its customers about its new products as well as the product that is being used by the customers. Colgate-Palmolive persuades and convinces its new as well as old customers to purchase its
new product. Adopting a good promotional strategy Colgate has succeeded to retain its customers and image. By this Colgate strongly focuses on different promotional strategies i.e. mass selling, advertising, publicity and sale promotion etc. Colgate-Palmolive has proved itself as a keen observer of the market and the culture all around itself. Through the strong promotion by the media i.e. TV, radio, newspaper etc. It is rightly successful to capture the mass market. So, we can say that the Colgate is the product of mass selling. Colgate is not only using the traditional advertising media for its Promotion. However it is also using the electronic advertising media i.e. internet etc. Because a large number of people are using the internet. So, Colgate also advertises on the different websites with its required information for its customers and has a specific website to promote each Colgate product. Colgate also promotes its product by sales Promotion to attract its customers to use the product. Sometimes, Colgate introduces the product at low prices according to the quantity and to facilitate its customer. Which effect positively on the Colgate’s end customer or consumer. Colgate’s positive Promotion effect on the product as well as company. Which helps a lot to establish the product image as well as company image in the minds of customers. By using the idea of AIDA and IMC, Colgate’s promotional activity not only became strong but also helps to convincing the customers to adopt the product for using. So, we can say that the Colgate’s proper promotion makes new room in the market for establishment
ADVERTISEMENT: Its different products which are designed for different segments are targeted to the audience by highlighting its
features. Its common tagline for all products is-
No1 brand recommended by dentist.´
Sales promotion:-for rural market COLGATE uses VAN (van is a mobile promotion station having facilities for screen show, slide show and mike publicity.
Colgate palmolive company - the precision toothbrushOm Vaghasia
A case study of the marketing methods employed by Colgate-Palmolive Company in Positioning and Branding their Precision toothbrush and the Communication methods involved.
The advertisement is a marketing tool which helps a company to let the people know about the product. The main purpose of the advertisement is to Create Awareness, Persuasion, Education, Information, Emotion, Brand Loyalty, Understanding, etc.
Colgate-Palmolive informs its customers about its new products as well as the product that is being used by the customers. Colgate-Palmolive persuades and convinces its new as well as old customers to purchase its
new product. Adopting a good promotional strategy Colgate has succeeded to retain its customers and image. By this Colgate strongly focuses on different promotional strategies i.e. mass selling, advertising, publicity and sale promotion etc. Colgate-Palmolive has proved itself as a keen observer of the market and the culture all around itself. Through the strong promotion by the media i.e. TV, radio, newspaper etc. It is rightly successful to capture the mass market. So, we can say that the Colgate is the product of mass selling. Colgate is not only using the traditional advertising media for its Promotion. However it is also using the electronic advertising media i.e. internet etc. Because a large number of people are using the internet. So, Colgate also advertises on the different websites with its required information for its customers and has a specific website to promote each Colgate product. Colgate also promotes its product by sales Promotion to attract its customers to use the product. Sometimes, Colgate introduces the product at low prices according to the quantity and to facilitate its customer. Which effect positively on the Colgate’s end customer or consumer. Colgate’s positive Promotion effect on the product as well as company. Which helps a lot to establish the product image as well as company image in the minds of customers. By using the idea of AIDA and IMC, Colgate’s promotional activity not only became strong but also helps to convincing the customers to adopt the product for using. So, we can say that the Colgate’s proper promotion makes new room in the market for establishment
ADVERTISEMENT: Its different products which are designed for different segments are targeted to the audience by highlighting its
features. Its common tagline for all products is-
No1 brand recommended by dentist.´
Sales promotion:-for rural market COLGATE uses VAN (van is a mobile promotion station having facilities for screen show, slide show and mike publicity.
Colgate palmolive company - the precision toothbrushOm Vaghasia
A case study of the marketing methods employed by Colgate-Palmolive Company in Positioning and Branding their Precision toothbrush and the Communication methods involved.
The Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal products, such as
Soaps
Detergents
oral hygiene products
Colgate-Palmolive Competitive AnalysisAvalon Jones
Competitive analysis of Colgate-Palmolive, with a focus on Tom's of Maine natural toothpaste. Salient competitors: Jason Natural, Arm & Hammer, Crest. References include the sustainability reports of Hain Celestial, Church & Dwight, Procter & Gamble, and Colgate-Palmolive. Techniques include SWOT analysis and Value Innovation Curves.
commercial toothpaste (plaque control methods)
types
composition
current status of commercial toothpaste in India
presented by: ALIYA Z.RAZA ,final year BDS, M.A.Rangoonwala dental college.
This Document includes Background of the company, Products and Services, Growth of the Company, Financial Highlights, Reasons for Good Performance, Sectoral Analysis, Competitors Analysis and Porter’s Five Forces Analysis. This word document is prepared by me with the help of The Company website and The Internet.
A Bachelor of Commerece from Sydenham College, Bombay, and Mr.Harsh Mariwala has spent 26 years managing the business. Mr.Harsh Mariwala developed the Consumer Products business in Bombay Oil Industries and functioned, as its Executive Director from 1980-1990
This (colgate) presentation is one of my important seminar becaz wen i was took seminar i put some old colgate video ads on the screen. It really help to listen all of them with attention.. and they really like and loved it..
The Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal products, such as
Soaps
Detergents
oral hygiene products
Colgate- Palmolive Company : The Precision ToothbrushSneh Ankur
The Slides were created by Sneh Ankur, Btech Nit Agartala (C.S.E) during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow. It contains the case study of Harvard Business School .
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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30. Time constraint:: As this was part of syllabus and time is of only 2 months to get the feedback from a large city of Thane as due to time constraint large number of sample size was not possible.
72. The firm needs to position its offering in the customer`s mind.My first priority is to maintain the good image of colgate brand in the mind of colgate customers by introducing a new product of an equivalent quality. I have to position colgate product in market in a way that can attract more loyal customers.<br />Actual product :<br />Brand name: company brand name is colgate sensitive pro relief that is in line with colgate Palmolive.<br />Quality: They are determined in providing the brand, assuring quality and affordability to the major sector of the andheri star bazzar. The quality is the factor that cannot be compromised in any condition as the leading brand of colgate assures the best quality paste to its customers.<br />Design and style: The design and style of colgate sensitive pro relief are set to be quite appealing and catchy for sensitive teeth customers through unique design and style.<br />Features: The toothpaste is manufactured as an arginine,calcium carbonate,an amino acid naturally found in saliva with cooling gums and enclosed in an attractive tube.<br />Packaging: The packaging is made very attractive as the product is specifically designed. <br />Augmented Product:<br />It includes the classification of their product, website address and helpline number or U.AN number for assistance and after sales services. Web site address of colgate Palmolive is www.colgate.com.pk and the helpline number is 5698000, 5685867. After sales services include the responsibility of replacing the damaged or expired piece from the customer. If I consider the categorization of colgate product then it falls in the category of staples in convenience products.<br />Branding: A brand is a name, term, sign, symbol, design or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from the competitors. Branding has become so strong that hardly anything goes unbranded.<br />Brand name: The name of the brand is colgate sensitive pro relief proposed by colgate Palmolive.<br />Brand sponsorship: colgate sensitive pro relief is a manufacturer`s brand (national brand) because colgate is distributing its product with its own brand name as created and owned by colgate Palmolive itself and can be available at medical stores.<br />Packaging and labeling: paste is enclosed in a very attractive tube. Labeling includes the brand name, benefits, ingredients, address of the firm and expiry date.<br />DATA ANALYSIS AND INTERPRITATION<br /> <br />Interpretation:<br />From this data we interpret that in andheri city there are 65% users of colgate.and they are loyal to this toothpaste.the others who are using pepsodent,close up, Dabur because there family are using from long time, they don’t want try other toothpaste.<br />SENSITIVITY ANALYSIS :<br />From this we interpret that in andheri city 30% people has sensitivity problem.<br />Awareness of Colgate Sensitive pro relif brand:<br />Q. Are you aware of Colgate Sensitive pro relif brand?<br />ResponseNo. Of ResponsesPercentageAware282094Not aware1806Total2239<br />Table: Awareness of Colgate Sensitive Brand to Chemist.<br /> <br /> Awareness of Colgate Sensitive Pro Relief Brand<br />Interpretation: <br /> Almost all people 94% in Andheri city are aware about Colgate Sensitive Pro Relief brand means it is easy to deal with them for the detailing and to convince them. Also from this analysis it is interpreted that brand awareness is already done the only this remains is the product penetration. The 6% population which is not aware this brand as they stick to their own one product as we can say loyal customer. <br />FINDING AND CONCLUSION:<br /> <br />FINDING:<br /> Users of Toothpaste or Toothpowder<br />Toothpaste users 95% Toothpowder users 5%<br />Colgate users 75.5%<br />Pepsodent users 12.05%<br />Others toothpaste users 10%<br />Reason for use toothpaste:<br />Brand loyalty 75%<br />Quality 25%<br />Freshness in mouth 22.5%<br />Dentist advice 20.5%<br />Varity flavour users:<br />Salt 20%<br />Neem 17.5%<br />Plain 30.5%( strong teeth)<br />Gel 45% (maxfersh)<br />Varity Color users:<br />Red 30%<br />Blue 60%<br />White 22.5%<br />Identify product by brand name 57.5%<br />Celebrity Advertising of product 17.5%<br />No changes toothpaste in future 12.5%<br />CONCLUSION:<br />Tooth sensitivity is a widespread problem across India, but more importantly, the state of awareness about this problem is very low. A May 2011 survey shows that there are many customer have sensitivity problem.they even not know about the sensitive toothpaste which give them relief. <br /> It is concluded that, It can be clearly stated that brand promotional activities like the showing them demo of how it relief instantaly are effective in order to establish good relation with the customers and find new customers. This helps in increasing the market share of the product and helps achieve the targets.<br /> BIBLOGRAPHY<br /> http://www.google.co.in/<br /> http://www.colgate.co.in/<br /> Philip Kotler- 13th edition.<br />