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CORPORATE BRANDING

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CORPORATE BRANDING

  1. 1. REPRESENTING…..<br />BY:-<br />NIKITA NARANG SURBHI JAIN<br />
  2. 2. CORPORATEBRANDING…..PAISA-POWER-POLITICS<br />
  3. 3. CORPORATE BRANDINGA NEW GLOBAL TREND…<br />A Product Of Millions Of Experiences That A Company Creates<br />
  4. 4. CORPORATE BRANDING<br /><ul><li>A BY-PRODUCT
  5. 5. AD CAMPAIGN
  6. 6. LOGO OR
  7. 7. A SLOGAN</li></ul>NOOOO<br />
  8. 8. CORPORATE BRANDING<br />“Corporate branding is the practice of using a company&apos;s name as a product brand name. It is an attempt to leverage corporate brand equityto create product brand recognition.”<br />
  9. 9. Corporate branding ka fayda kya??<br />A TYPICAL QUESTION IN ONE’S MIND….<br />
  10. 10. IMPORTANCE OF CORPORATE BRANDING<br /><ul><li>It facilitates easy entry.
  11. 11. Gains customer confidence and adds valueto the market offering.
  12. 12. Cut down advertising cost.</li></li></ul><li><ul><li>The founder & Chairman of Sony, late Akio Morita, says that ,the company name is the life of an Enterprise.
  13. 13. It is expensive to build multiple brands</li></ul>IMPORTANCE OF CORPORATE BRANDING<br />Unilever Product Logo<br />
  14. 14. PROCESS OF CORPORATE BRANDING<br />Are built over time<br />
  15. 15. PROCESS OF CORPORATE BRANDING<br />1. DISCOVERY PROCESS<br />Define the target market Example: Johnson and Johnson.<br />
  16. 16. PROCESS OF CORPORATE BRANDING<br />DISCOVERY PROCESS<br />STRATEGY<br />Strategy-Differentiated its products on the basis of technology<br /><ul><li>LG Electronics India Pvt.Ltd.</li></li></ul><li>PROCESS OF CORPORATE BRANDING<br />DISCOVERY PROCESS<br />STRATEGY<br />COMMUNICATION<br />To communicate the presence in the market<br />Eg:Mistubishi Outlander <br />
  17. 17. PROCESS OF CORPORATE BRANDING<br />DISCOVERY PROCESS<br />STRATEGY<br />COMMUNICATION<br />MANAGEMENT<br />“Hire on attitudes”<br /><ul><li>JKPM.</li></li></ul><li>LIMITATIONS OF CORPORATE BRANDING<br />The corporate-centric model of building brand has obvious advantages, but it has some inherent dangers also.<br /><ul><li>If the brand image is not consistently managed it may result in the loss of its value.
  18. 18. Easy entry but does not ensures success.</li></li></ul><li>CORPORATE BRANDING<br />
  19. 19. PRODUCT BRANDING<br />GAURI KHAN<br />AISHWARYA<br />KAREENA<br />BIPASHA<br />
  20. 20. CONCLUSION<br /><ul><li>Corporate Brand should be managed as any other long term asset.
  21. 21. Its role never disappears,& remains the standard which the company upholds.</li></ul>Bottled water BISLERY<br /> Chocolate  CADBURY<br /> Coffee NESCAFE<br />

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