In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
The Future Of Social Media. Keynotes from #CSMSF Conference in San Francisco ...Marketing Rx Inc
Useful Social Media held their annual Social Media Corporate Conference in San Francisco. Social Media Directors from some of the biggest brands across the globe came together to share their secrets to social domination. NBC, Wells Fargo, Southwest Airlines, U-Haul, StubHub, TradeKing, NASA, Western Union Bank, LinkedIn and more. Hope you get some great insights for your companies social media from this presentation. It's great to see the success these companies are having by implementing social into every part of their business. It's no longer social media for business. It's SOCIAL BUSINESS.
The Future of Social Media for Business. 2014 #CSMSF Conference San Francisco Marketing Rx Inc
Social Media Corporate Conference took place September 15-16th in San Francisco. Hosted by Useful Social Media from London England.
We heard from the Social Media Directors of big brands worldwide. Including Nasa, NBC, Southwest Airlines, Wells Fargo and more. The key takeaways from the conference are here for you. Presentation created by Kimberly Allison, Marketing Rx Inc.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
Psychology in Advertising Presentation - REI 5 VoicesMatt Gilhooly
In this presentation, I created advertisement creatives that serve 5 different consumer voices and one creative that served all at once. I present the rationale for each decision, including copy, creative, and other ad settings.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
The Future Of Social Media. Keynotes from #CSMSF Conference in San Francisco ...Marketing Rx Inc
Useful Social Media held their annual Social Media Corporate Conference in San Francisco. Social Media Directors from some of the biggest brands across the globe came together to share their secrets to social domination. NBC, Wells Fargo, Southwest Airlines, U-Haul, StubHub, TradeKing, NASA, Western Union Bank, LinkedIn and more. Hope you get some great insights for your companies social media from this presentation. It's great to see the success these companies are having by implementing social into every part of their business. It's no longer social media for business. It's SOCIAL BUSINESS.
The Future of Social Media for Business. 2014 #CSMSF Conference San Francisco Marketing Rx Inc
Social Media Corporate Conference took place September 15-16th in San Francisco. Hosted by Useful Social Media from London England.
We heard from the Social Media Directors of big brands worldwide. Including Nasa, NBC, Southwest Airlines, Wells Fargo and more. The key takeaways from the conference are here for you. Presentation created by Kimberly Allison, Marketing Rx Inc.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
Psychology in Advertising Presentation - REI 5 VoicesMatt Gilhooly
In this presentation, I created advertisement creatives that serve 5 different consumer voices and one creative that served all at once. I present the rationale for each decision, including copy, creative, and other ad settings.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
SocialCompass is a patented SaaS platform that utilizes social listening and marketing automation to help businesses REACH their target audience through social media, REPLY to them with an offer, and REWARD them for referring friends to that offer.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Marketing Retirement Homes & Senior Care - Integrated Multichannel MarketingOur Kids Media
Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Storytelling in Content Marketing for Travel & Tourisme-Strategy
How to tell your story for Travel & Tourism. Learn the importance of Storytelling and how you can maximise the impact, engagement and scale of this content by encouraging your audience to generate it on your behalf.
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Mikala is a content strategist, editor, writer and photographer with 14 years of online content, social media and community management experience, and 20+ years of journalism experience. Before joining Think!, Mikala managed content and social media strategies for Destination BC, co-managed 10 editors and 450 writers at a general interest website and was an interactive producer for a TV channel in London, England. As a writer, editor and photographer, Mikala’s work has been published internationally in print and online. She is also the creator of irreverent music website BackstageRider.com. She is addicted to social media. Really, really addicted.
ASIA BUSINESS CONNECT CONFERENCE - Content Marketing & Strategies for Mobile,...Priceza
We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this presentation, we go back in time a bit to the very beginning to gain a better understanding of the birth of content marketing and really dig into the facts and figures this year, followed by an overview of the key opportunities and challenges.
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
Good PR is the key to any company’s success. Communicate often, and communicate well!
How can PR leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
A deck I presented in 2011 at an AMA meeting along w/ Ramsey Mohsen & Chris Kovac. Social media, influencer relationship management, American Marketing Association
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
SocialCompass is a patented SaaS platform that utilizes social listening and marketing automation to help businesses REACH their target audience through social media, REPLY to them with an offer, and REWARD them for referring friends to that offer.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Marketing Retirement Homes & Senior Care - Integrated Multichannel MarketingOur Kids Media
Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Storytelling in Content Marketing for Travel & Tourisme-Strategy
How to tell your story for Travel & Tourism. Learn the importance of Storytelling and how you can maximise the impact, engagement and scale of this content by encouraging your audience to generate it on your behalf.
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Mikala is a content strategist, editor, writer and photographer with 14 years of online content, social media and community management experience, and 20+ years of journalism experience. Before joining Think!, Mikala managed content and social media strategies for Destination BC, co-managed 10 editors and 450 writers at a general interest website and was an interactive producer for a TV channel in London, England. As a writer, editor and photographer, Mikala’s work has been published internationally in print and online. She is also the creator of irreverent music website BackstageRider.com. She is addicted to social media. Really, really addicted.
ASIA BUSINESS CONNECT CONFERENCE - Content Marketing & Strategies for Mobile,...Priceza
We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this presentation, we go back in time a bit to the very beginning to gain a better understanding of the birth of content marketing and really dig into the facts and figures this year, followed by an overview of the key opportunities and challenges.
Putting Social Intelligence To Work (from #SMWLA)Sysomos
In this presentation, we discuss the theories of social intelligence, its value to brands online. We then quickly jump in to practical use cases for you to put to use in your workplace.
Good PR is the key to any company’s success. Communicate often, and communicate well!
How can PR leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
A deck I presented in 2011 at an AMA meeting along w/ Ramsey Mohsen & Chris Kovac. Social media, influencer relationship management, American Marketing Association
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
The tress and the forests, services to industry august 2012 Ullash Tiwari
The Tress and the Forests has been established to provide a complete outsourced digital, social media and search services to advertising, marketing, promotional, PR and digital agencies.
We can create and implement strategies, and provide clients with the expertise, resources and technologies that make campaigns – and we can ‘white label’ everything we do.
If you outsource digital, maybe we can help.
Wikipedia tells us this:
“Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly...”
But more than this, an infographic does two important things: it makes the information you want to communicate more interesting and more accessible.
It’s about being interesting and being relevant.
Being interesting ad relevant is key, so when we approach a project we can undertake creative development to ensure that your infographic is more than just a visual representation of data – so it becomes a visual ‘story’ that has a broader, deeper more meaningful and textured engagement with your target audience.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Deep Dive: 2018 social media trends to save you time and improve your ROIMeetEdgar
Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone.
Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
Delighted to speak for Channel 4 for the second year running on the Enterprising Use of Social Media for Global Entrepreneurs Week.
Here is my slide deck.
Most of the credit goes to the wonderful Nick Smith.
A Client of ours, was launching a FMCG,
The Client being from Perth, West Australia want to Launch to Australia-Wide with the goal of being under $1,000,000 to stay competitive against brands such as Carmens and Uncle Tobys
Australian Car Insurance Market - ANALYSIS Ullash Tiwari
For my MBA and also my current consulting role I had to assess the Australian Motor Insurance market in terms of its economics, drivers, trends and competitive structure to inform my client of the market’s attractiveness to grow sales revenues and also give consideration to lessons from overseas General Insurance markets
Also I had to determine what strategic design principles would need to be applied to any new initiatives based on bank strategy, so my client's strategy, the client's Group’s brands, and awareness of customer needs
This powerpoint slides also assess what issues may exist in my Client's current Motor Insurance operating model and customer value proposition that may need to be addressed for new initiatives to succeed
10 Common Mistakes that people make when marketing their Fashion BrandUllash Tiwari
Fashion Brands have a personality of their own, more so than any other business out
there. They are living, breathing organisms touching the lives of their consumer
quite personally by virtue of the product they sell.
Clothing, accessories; the way you look, carry yourself, are perceived by others. All
personal choices, a reflection of the person you are and such decisions cannot and are
not taken lightly. Hence with great power comes great responsibility.
The way that a fashion house presents itself to the world is paramount to its success or
failure. It has to have a clear vision, look, personality. It needs to have a set demographic
that relates to it and it needs to know what exactly that demographic is.
Not only must they be careful of how they present themselves but also be fully aware of
how their cast image will be perceived by others. In an industry so vastly growing, in a
world where fashion knows no bounds, a new fashion brand opens its doors everyday
and joins in the struggle of making its mark and leaving a lasting impression on the
people.
Whereas old fashion brands, already established, are fighting the battle to stay hip and
relevant. Most of both, the latter and the former, are failing to do so in today’s economy
and the mounting competition they face. In this atmosphere, fashion brands are either
taking too many risks or staying too safe, none finding the right balance.
In such times, it is easy as well as necessary to highlight certain common mistakes made
on a daily basis by old and new fashion brands alike.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
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Star Quality for Pets.
1. The Trees and the Forests
Pet Insurance Proposal
15 February, 2012
2. Star Quality
A fully integrated, digitally focussed campaign for Real Pet Insurance.
A 'top line’ strategy and creative presentation.
3. Our strategy...
A deep engagement strategy: translating a person’s love of their pets into an
attachment to our brand.
4. R.O.I.
We place ROI first; everything presented should be seen in the contest of ultimately
delivering a fully accountable, fully transparent ROI focussed campaign.
5. Objectives...
The campaign we are presenting has been structured to deliver on a number of key
objectives.
The campaigns structure, mechanics, and dynamics have been defined by the
requirement to deliver on those objectives.
The campaign is also scalable according to budget.
6. Primary objectives...
-Drive to immediate sale – delivering short term ROI.
-Generate user data (qualified leads) and permission to market.
-Generation of qualified leads – for subsequent conversion through CRM.
-Deep engagement over time – nurturing leading to medium to long term acquisition.
-Generates user data that enables more precise demographic/ psychographic
targeting to increase ad-spend efficiency resulting in increased ROI.
-Additionally this campaign will create user generated content (UGC) for the ongoing
CRM
-UGC will increase search performance by linking to and from social media channels.
-Additional content will increase search performance by increasing content depth,
texture and relevancy.
7. Secondary objectives...
Our primary objectives are all directly measurable through to a ROI. Our secondary
objectives are broader brand objectives.
-Increasing consideration.
-Maintaining ‘recency’ ‘top of mind’ in category
-Increasing frequency of visitation.
-Increasing brand affinity (brand love).
-‘Fans’ on Facebook for ongoing nurturing leading to acquisition.
-Digital social media ‘propagation’ to increase reach and ad-spend efficiency.
8. The strategic insight...
People are highly emotionally and intellectually engaged with their pets.
To many people, pets aren’t just pets; they’re 4 fluffy four legged family member -
companions friends, and four legged children.
People love their pets and love to share that love with others – think of the ‘dogs on
Facebook’
“It seems that about 14% of the people in the Lab 42 study had created Facebook pages for their
dogs, consistent with a UK study also reported on Mashable, which found that 10% of all UK pets have
some sort of social media profile, including not only Facebook, but also Twitter and YouTube.”
Cleo Parker, the Dog Marketing Blog, July 2011.
9.
10. The strategic opportunity...
People love their pets and love to share that love with others
Let’s enable people to do just that – to do what they want to do and already do – but
do it through our brand instead.
We’re working with known, natural behaviours and this is our strategic strength.
11. The strategic goal...
To build the definitive site for dog and cat owners of Australia to share their love of
their pets.
To build this destination over time through a series of tactical promotional activity
integrated in to social channels and CRM.
The creative presented today indicates the nature, tone, manner and strategic focus
of the creative work required to achieve this goal.
.
12. A supporting trend...
LoL cats – cat and dog humour has been trending on-line for years, and it’s still
happening. People are engaging with, sharing and looking for humorous pet images
and content.
.
13.
14. Propagation...
Nielsen research tells us that over 75% of the population rate peer recommendation
or ‘word of mouth’ as the number one influencing factor in purchase decision
making.
The campaign therefore has a strong ‘social’ component and leverages user
generated content. We provide content for people to share and we provide ways to
share it.
.
15. Campaign dynamics...
-Quarterly or bi monthly major promotions or ‘discussions’.
-Quarterly or bi monthly minor promotions or ‘discussions’.
-On going lower level promotional activity.
-The creation of a destination within the Real Pet Insurance website. Alternately, at a
promotional site linked to the master brand site.
-Parallel Promotions completely contained within the Facebook ecosystem with an entry at a
tab at the Masterbrand Facebook page.
-In value, some promotions are of a higher value, some lower – they vary.
-In duration, some promotions last for months, some for only weeks.
-There are always multiple promotions or discussions in parallel.
The idea is produce a deep engagement and depth of content.
-Maintaining ‘recency’ ‘top of mind’ in category
-Increasing frequency of visitation.
-Increasing brand affinity (brand love).
-‘Fans’ on Facebook for ongoing nurturing leading to acquisition.
-Digital social media ‘propagation’ to increase reach and ad-spend efficiency.
16. The work...
Please note, the following creative is ‘mock up’ only and a tool for visualising the
creative concepts. It does not necessarily reflect the look, feel and copy of the final
concepts.
25. The creative...
We’ve shown 5 concepts, but there are many more. Pets, dogs and cats, and the
natural humour and many natural discussions around them on-line provides fertile
ground for creative development.
Each creative execution has both a dog and a cat version. In animated banners, and at
the site they are in rotation .
26. Thank you...
Ullash Tiwari & Ravi Prasad for
www.thetreesandtheforests.com.au