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Revolution muesli
- 5. Mission & Goal MUESLI-CIOUS
- 9. Market Opportunities The Future of Snacks, September 2006 Business Insights Ltd
- 12. Strategy
- 13. Strategy
- 15. Target Market
- 16. Positioning
- 17. Tactic
- 18. Differentiation
- 19. Differentiation
- 27. Marketing Mix
- 32. 4Ps Price
- 33. 4Ps Place
- 34. 4Ps Promotions Sales Promotion (Contest) Picture Competition (Family/ Individual Category) Raising awareness
- 35. 4Ps Promotions Social Media Marketing Raising awareness +Encourage feedback (Rather than silent rejection)
- 36. 4Ps Promotions FM Radio Raising awareness
- 37. 4Ps Promotions Catchy advertisements aimed at parents or kids (Increased influence on buying decisions in families)
- 38. 4Ps Promotions Sales Promotions Sampling Sponsoring school sports day; community family day events
- 39. Value
- 40. Brand
- 41. Service
- 43. Action Program
- 44. Action Program
- 45. Budget
- 46. Budget Feasibility Analysis (All figures are estimates)
- 47. Controls
- 48. Controls Evaluation of performance -> Corrective Action Operating Control Performance Measurements: Sales Targets vs Costs Daily service and product quality Corrective Actions: Regulate purchase schedules of supplies Enhance staff training
- 49. Controls Strategic Control Performance Measurements: Response to social media marketing Level of affiliation and partnerships with organizations Corrective Actions: More innovative and novel ideas Adopt more proactive approach
- 50. Questions And Answers We’d answer you to the best of our abilities.
Editor's Notes
- Any newer data?
- Talk about the fact that it is to position by product benefits/ attributes.
- Check out the prices!!!
- Check out if they have the Muesli versions, rather than cereals!!!
- Examples of previous successes of such events (competitions/ how pple like to express themselves w photos)
- How we wish to do sampling?
- Value is about how we capture the hearts of our customers, which is not an easy task.
- This is how customers equate value, the functional and emotional benefit they can derive from the price they pay for the product. For functional benefit, our products serve its basic purpose as food, be it a healthy breakfast to start off the day, or a snack during office tea-break. For emotional benefit, customers can now snack without worrying about putting on the calories
- Well-trained employee with the necessary nutritional knowledge of our products to advise customersPlus excellent service by pleasant and healthy-looking staff(Confidence of our staff to promote the products due to training efforts)Provision of premixes and recommendations(More for fresh customers who are lost, they can always refer here)Calorie Counter (An additional perk to ‘proof’ of being guilt free)
- -Good scheduling of supply deliveries, to provide freshest ingredients for customers-High level of hygiene enforced in logistical procedures-The above help us to ensure product quality for the customers
- Procurement of our muesli base and toppings. Makeover of our storefront and sampling session.Internal promotions. Then branch out to external events
- Controls are used by management to evaluate performance and take corrective measures when necessaryFor Operating Control, we are concerned with the profitability level and operational qualityPerformance Measurements: whether we are hitting our intended sales targets for our two products and keeping costs at intended levelsCorrective Action: Regulate purchase of supplies according to demand levels of the different products, bases and toppings and Ensure inventory level are maintained at desired level to minimize wastage
- Strategic control is a tool that allows managers to evaluate whether or not their selected strategies are working as intended.Couple of our performance measurements are the response to social media and our level of affiliation and partnership with other organizations.